The Chinese Internet
Kai-Fu Lee
Vice President, Google Inc., President, Google Greater China


June 10, 2009




         ...
The China Internet in Perspective…
Overview




Data Source: CNNIC
Usage Differences between China & US




Data Source: CNNIC, iResearch & www.pewinternet.org
Differences in User Demographics




    Average age: China 25           Average age: US 42




          % New users each...
Internet Cafe
Greater Reliance on Internet




                               VS
Exploring Users
                   They look, click, but they don’t like to type.

                                   Eye ...
Ecommerce

     Lack of Trust




 Very Few Credit Cards




   Escrow Payment




   Bicycle Delivery




   IM Micro Pay...
Entertainment Centric & Busy Pages
Top 10 Chinese Internet Companies…
Online Gaming
Music

        Unlicensed music




        Free & Legal
Video
P2P
Social Network Service
Mobility




 January 7th, 2009 3G license issued to:

 •   CMCC (TDS-CDMA)
 •   CUTC (WCDMA)
 •   CT (CDMA2000)
Blog
• 162M users has personal blogs
• Visits of Xu’s blog: 238M
                                  980K Visits
           ...
Human Search
Internet in Earthquake
The Chinese Internet…



 Inherited from global internet,



 Injected local characteristics,



 is changing China!
Thank You!
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Google China: The Chinese Internet Overview

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Startonomics Beijing - June 11, 2009
Dr. Kai-Fu Lee, President, Google China

Published in: Technology, News & Politics
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  • Tentu ada sebab sendiri mengapa Google menarik diri dari China, namun mereka menggantikannya dengan Google Hong Kong. Saya berminat untuk embed ke dalam website saya, iaitu www.ringtonesz.org/ dan www.lyrics-search.org/

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Google China: The Chinese Internet Overview

  1. The Chinese Internet Kai-Fu Lee Vice President, Google Inc., President, Google Greater China June 10, 2009 1 Google Confidential and Proprietary
  2. The China Internet in Perspective…
  3. Overview Data Source: CNNIC
  4. Usage Differences between China & US Data Source: CNNIC, iResearch & www.pewinternet.org
  5. Differences in User Demographics Average age: China 25 Average age: US 42 % New users each year: China 25%, US 3%
  6. Internet Cafe
  7. Greater Reliance on Internet VS
  8. Exploring Users They look, click, but they don’t like to type. Eye Tracking Results American Users Chinese Users 10 sec. spent on result page 30-60 sec. spent on result page
  9. Ecommerce Lack of Trust Very Few Credit Cards Escrow Payment Bicycle Delivery IM Micro Payment
  10. Entertainment Centric & Busy Pages
  11. Top 10 Chinese Internet Companies…
  12. Online Gaming
  13. Music Unlicensed music Free & Legal
  14. Video
  15. P2P
  16. Social Network Service
  17. Mobility January 7th, 2009 3G license issued to: • CMCC (TDS-CDMA) • CUTC (WCDMA) • CT (CDMA2000)
  18. Blog • 162M users has personal blogs • Visits of Xu’s blog: 238M 980K Visits 7K+ Replies
  19. Human Search
  20. Internet in Earthquake
  21. The Chinese Internet… Inherited from global internet, Injected local characteristics, is changing China!
  22. Thank You!

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