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Google China: The Chinese Internet Overview

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    Google China: The Chinese Internet Overview - Presentation Transcript

    1. The Chinese Internet Kai-Fu Lee Vice President, Google Inc., President, Google Greater China June 10, 2009 1 Google Confidential and Proprietary
    2. The China Internet in Perspective…
    3. Overview Data Source: CNNIC
    4. Usage Differences between China & US Data Source: CNNIC, iResearch & www.pewinternet.org
    5. Differences in User Demographics Average age: China 25 Average age: US 42 % New users each year: China 25%, US 3%
    6. Internet Cafe
    7. Greater Reliance on Internet VS
    8. Exploring Users They look, click, but they don’t like to type. Eye Tracking Results American Users Chinese Users 10 sec. spent on result page 30-60 sec. spent on result page
    9. Ecommerce Lack of Trust Very Few Credit Cards Escrow Payment Bicycle Delivery IM Micro Payment
    10. Entertainment Centric & Busy Pages
    11. Top 10 Chinese Internet Companies…
    12. Online Gaming
    13. Music Unlicensed music Free & Legal
    14. Video
    15. P2P
    16. Social Network Service
    17. Mobility January 7th, 2009 3G license issued to: • CMCC (TDS-CDMA) • CUTC (WCDMA) • CT (CDMA2000)
    18. Blog • 162M users has personal blogs • Visits of Xu’s blog: 238M 980K Visits 7K+ Replies
    19. Human Search
    20. Internet in Earthquake
    21. The Chinese Internet… Inherited from global internet, Injected local characteristics, is changing China!
    22. Thank You!

    + Geeks On A PlaneGeeks On A Plane, 5 months ago

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