CASEE/
Xin Ye
CEO
June, 2009

CASEE Company
CASEE is the leading mobile ad exchange and marketin service company in
China where advertisers can buy ads and WAP site owners can sell traffic to
generate revenue.
CASEE team has the best expertise in mobile service and applications, excellent
mobile industry association, and best mobile advertising technology platform.
Founded in March 2006, with about 50 employees in Beijing and Shanghai.
Key founders are Xin Ye, ex-CTO of Linktone and Sohu, Kaiyang Liu, founder of
Hansky and Engineer@Marimba/Javasoft, Zhimin Yan, ex-director of Linktone.
We have been funded by investments from Baidu co-founder, Notherlight VC
Partner, and Velti, world’s leading mobile marketing company based in UK.
Velti (recently acquired AdInfuse in SF) thru JV with IPG, world’s leading ad
agency, has provided mobile ad and marketting services for the world’s top
brands and operators such as GM, PG, Intel and Vodaphone.
www.casee.cn

CASEE Services
Powerful ad management platform
Advanced technologies in targeting and presentation to ensure
mobile ads are relevant and get clicked.
Keywords buy/sell market place system & reporting tools
Ensure easy buy/sell process.
Good ad report tools for advertisers and publishers.
“Pay-per-call” advertising
Allow companies with no WAP sites to advertise by filling
in text, phone numbers and collecting customer emails.
Let subscribers connect directly to their businesses.
Mobile Site Construction Suite
Tools for SME to easily setup their mobile storefront
www.casee.cn

CASEE Service Platform Interface
www.casee.cn

CASEE Mobile Network Update
Largest mobile ad network in China
Over 9,000 WAP publishers in 9 categories
Geographical, phone model and user behavior targeting
Daily ad impressions over 45 million
CTR about 0.4%, some as high as 6%
Most ads on CPA basis
Over 200 active ads running daily
www.casee.cn

CASEE Customers
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www.casee.cn

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www.casee.cn