China Mobile Ad Market: Casee

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Startonomics Beijing - June 11, 2009
Xin Ye, CEO

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China Mobile Ad Market: Casee

  1. 1. CASEE/ Xin Ye CEO June, 2009
  2. 2. CASEE Company CASEE is the leading mobile ad exchange and marketin service company in China where advertisers can buy ads and WAP site owners can sell traffic to generate revenue. CASEE team has the best expertise in mobile service and applications, excellent mobile industry association, and best mobile advertising technology platform. Founded in March 2006, with about 50 employees in Beijing and Shanghai. Key founders are Xin Ye, ex-CTO of Linktone and Sohu, Kaiyang Liu, founder of Hansky and Engineer@Marimba/Javasoft, Zhimin Yan, ex-director of Linktone. We have been funded by investments from Baidu co-founder, Notherlight VC Partner, and Velti, world’s leading mobile marketing company based in UK. Velti (recently acquired AdInfuse in SF) thru JV with IPG, world’s leading ad agency, has provided mobile ad and marketting services for the world’s top brands and operators such as GM, PG, Intel and Vodaphone. www.casee.cn
  3. 3. CASEE Services Powerful ad management platform Advanced technologies in targeting and presentation to ensure mobile ads are relevant and get clicked. Keywords buy/sell market place system & reporting tools Ensure easy buy/sell process. Good ad report tools for advertisers and publishers. “Pay-per-call” advertising Allow companies with no WAP sites to advertise by filling in text, phone numbers and collecting customer emails. Let subscribers connect directly to their businesses. Mobile Site Construction Suite Tools for SME to easily setup their mobile storefront www.casee.cn
  4. 4. CASEE Service Platform Interface www.casee.cn
  5. 5. CASEE Mobile Network Update Largest mobile ad network in China Over 9,000 WAP publishers in 9 categories Geographical, phone model and user behavior targeting Daily ad impressions over 45 million CTR about 0.4%, some as high as 6% Most ads on CPA basis Over 200 active ads running daily www.casee.cn
  6. 6. CASEE Customers …… www.casee.cn
  7. 7. Customer Study - Google . WAP MINI SITE WAP /WAP PUSH From: HSBC Jobs Google RETAIL MANAGER, Google HSBC LONDON BRANCH. PLEASE wap.google.-cn. VISIT HERE FOR ! 10 MORE INFO. 50 Google Google Google www.casee.cn

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