Content to Conversion

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Affiliate Summit Meetup Denver 4/26

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  • Job at the bindery and the mystery plaque.
  • Ran away to join the circus. Discovered that selling a luxury item is not the same as selling a needed item.
  • Write Copy for Ads?or Select Ads for Content?
  • Content to Conversion

    1. 1. Content to Conversion<br />The only 2 things people ever buy & the # C’s of Content<br />
    2. 2. The only 2 things people buy are Good Feelings <br />and <br />Solutions to Problems.<br />The Only 2 Things People Buy<br />
    3. 3. Selling What You Have<br />You, Your, Yours<br />
    4. 4. The Blog & Affiliate Relationship<br />Find Relevant Ads<br />Create Searchable Content<br />Bloggers<br />Monetize <br />Affiliate Marketers<br />Create SEO content<br />
    5. 5. Blogging + Affiliate <br />= Ads That Fit <br />Your Audience<br />Affiliate Marketer<br />+ Good Content <br />= Interested Customers<br />
    6. 6. The 5 C’s of Content Creation<br />
    7. 7. Compelling…<br />Compelling content makes people want to <br />DO something. <br />Who, What, When, Why, How<br />Who is your target audience?<br />What are they searching for when they find you?<br />When are they viewing your post?<br />Why are they buying? (2 reasons)<br />How does this answer their need? <br />
    8. 8. Community…<br />Community is why people feel like they belong somewhere<br />Do your visitors feel like they <br />Belong to a Community?<br />
    9. 9. Conversation …<br />Conversation includes more than one person. It happens in the comments section.<br />Reply, respond, facillitate<br />Reply to comments.<br />Respond to their questions with searchable answers (links!)<br />Facillitate conversation amongst your regulars.<br />
    10. 10. Commitment …<br />Commitment means that you will have return traffic. It’s how someone becomes a “regular.”<br />How does someone commit?<br />RSS feed / email – make it easy to sign up <br />Newsletter / Special Offers – offer separate signup <br />Bookmark – make it easy to find you <br />Share your content – widgets to tweet, facebook, tumblr, amplify, options!!<br />
    11. 11. Conversion…<br />Conversion is the end goal. You only make money if they buy something.<br />Giving an opportunity to buy<br />Make it easy to figure out how to buy. <br />Remember that you’re giving someone an opportunity, not begging a favor from them.<br />
    12. 12. 2 Things People Buy<br />Shoes cover your feet<br />$500 Manolos make you feel fabulous<br />Which are you writing about?<br />5 C’s of Content<br />Think before you write<br />Decide how your blog answers each point<br />Quality takes effort.<br />Last Call<br />
    13. 13. Any Questions?<br />Lucretia@thesocialjoint.com<br />@LucretiaPruitt<br />720.256.1580<br />

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