Greenpeace ECF Presentation

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These are the slides Jamie Woolley of Greenpeace presented to the eCampaigning Forum 2010 about their Nestle campaign.

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Greenpeace ECF Presentation

  1. 1. #fail
  2. 7. <ul><li>wtf? </li></ul>
  3. 23. <ul><li>100,000 emails sent, 730,000 video views </li></ul><ul><li>enthused supporter base </li></ul><ul><li>#nestle on the back foot, forced into making statements </li></ul><ul><li>blogosphere bandwagon </li></ul><ul><li>PR industry gobsmacked </li></ul><ul><li>excellent platform to launch next stages </li></ul>
  4. 25. <ul><li>#nestle #fail doesn’t help the orang-utans </li></ul><ul><li>risk of mob rule which we don’t control </li></ul><ul><li>risk of losing momentum of well-informed supporters if we don’t follow up </li></ul><ul><li>so what next...? </li></ul>
  5. 26. <ul><li>Jamie Woolley </li></ul><ul><li>[email_address] </li></ul><ul><li>@shrinkydinky </li></ul><ul><li>Dave Walsh </li></ul><ul><li>[email_address] </li></ul><ul><li>@davewalshphoto </li></ul>

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