Week 4: Cybercultures, Trusted Sources, Virals And Memes

Unit 1.2 New Media & Technology Unit Leader: Tom Allen

Week 4 Cybercultures, trusted sources, virals and memes

Last week
Web 2.0 => A term that refers to a supposed second generation of Internet-based services. These usually include tools that let people collaborate and share information online, such as social networking sites, wikis, communication tools, and folksonomies.
Common interests replaced by functionality
Levels of engagement determining brand identification

Rebecca J. Lingley Larson – The Rise of Viral Marketing
“ As a result of the empowered customer, it has become imperative that companies who desire long term profitability, increased sales and customer loyalty embrace the new media technologies that are changing the way communication and information sharing occur. Additionally, the current consumer behaviour research will require continual analysis in this area as technologies develop and transition into everyday use by the consumer.”

How to deal with cybercultures
Be honest and transparent
Build trust
Google homepage is the homepage of your brand
Issues: trust, quality – others from SWOT
What’s in a status?
The Guardian’s tips

Biz Stone co-founder of Twitter
“ It seemed like only a small part of the twitter updates were actually answering the “What are you doing?” question, which are of the more personal, less newsworthy variety: “(…) a birds-eye view of Twitter reveals that it’s not exclusively about these personal musings.
Between those cups of coffee, people are witnessing accidents, organizing events, sharing links, breaking news, reporting stuff their dad says, and so much more.
The fundamentally open model of Twitter created a new kind of information network and it has long outgrown the concept of personal status updates”

What ‘sources’ do people use?
What do people use to share? ShareThis
Power of these platforms ( Twitter mobs )
History, Zapatista in Chiapas
Jan Moir’s homophobia in the Daily Mail
People will use what’s there and are creative

Julian March, executive producer of Sky News Online
“ The big change for us in 2010 is evolving how social media plays a role in our journalism. We no longer ghettoise it to one person, but are in the process of embedding throughout the whole team.”
The Daily Telegraph now have Twitterfall on a big screen in their office

Virals & Memes: Greatest hits
Video memes: Algorithm March, Kersal Massive, Hitler’s Downfall reaction
Photos/graphics: Rollercoaster Chess, 241543903, Lolcats, Garfield Minus Garfield
Tweet memes: ShitMyDadSays
Sites: Sleep Talkin’ Man, Real Ultimate Power, Overheard in NY
Crossovers & behaviours: All your base are belong to us, Rickrolling

If we have time...
Direct conversion from internet phenomenon to multiple adverts
http://www.rathergood.com/gaybar
http://www.rathergood.com/venice
http://viral.videosift.com/video/Crusha-advert-by-Rathergood-very-cute-and-catchy

Seminar
Shift from lifecasting to mindcasting
More memes, we’ll look at how they could be useful
We’ll try to expand Amnesty Belgium’s Wake Up Humans campaign
Building communities from Twitter – look at the example from Matt McAlister
Quick run through of how to post to blog (homework)

Week 4: Cybercultures, Trusted Sources, Virals And Memes

by Tom Allen on Feb 11, 2010

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Week 4: Cybercultures, Trusted Sources, Virals And Memes — Presentation Transcript

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