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EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
EFEA Forum, St. Petersburg 2013
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EFEA Forum, St. Petersburg 2013

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EFEA Forum in St. Petersburg (Russia). It's the second time when GCB took part in EFEA. Anna Gorska, GOT/GCB CEO talked about Gdansk's experience after EURO 2012 and of course about social media and …

EFEA Forum in St. Petersburg (Russia). It's the second time when GCB took part in EFEA. Anna Gorska, GOT/GCB CEO talked about Gdansk's experience after EURO 2012 and of course about social media and mobile apps - something GCB likes most! It was a great experience!

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Transcript

  • 1. Mega Events: bright future or failed expectations What is left after big events? Is it worth bidding? How to use the new infrastructure?
  • 2.  Who I amGdansk and new infrastructure built because of EURO 2012 What plans do they have How GCB can help
  • 3. Decision was made
  • 4. This meant:New investments Lots of hard workNew projects Business plans
  • 5. First of all we neededa proper stadium… • 40 VIP lounges • 1385 business seats • total length of counter in fan service spots - 277m • 7 lifts (2 panoramic) • 1900 parking places for cars and 160 for coaches
  • 6. 240 mln EUR later, we made it!
  • 7. Beside the new stadium Gdansk was in full growth… Over 1,5 bln Euro worth of projects!  vital road connections - new roads built in order to guarantee safe and quick transfer between all major spots of the city  new trams and ecological, air conditioned buses adapted for handicapped peoples needs  new airport terminal - service up to 6 mln passengers per year and all UEFA Euro 2012 guests  airport new taxiway - raise number of possible flight operations from 12 to 30/ hour
  • 8. 1 FLOOR 2 FLOOR 3 halls A, B, C of ca.4000 m2 each. Conference space: ca. 2200 m2 up to 12 000 pax (3 x 4000pax) 4 air-conditioned conference roomsMulti-purpose, air-conditioned halls room A1 up to 600 pax (can be divided into 3 breakouts) room A2 up to 130 pax room A3 up to 60 pax room A4 up to 340 pax
  • 9. June 8th….EURO 2012 starts…
  • 10. Gdańsk hosts: 3 group matches and 1 quarter-final match
  • 11. The city is full of emotions!!!
  • 12. Same time in the press…
  • 13. July 1st… Spain won the Championship!
  • 14. Championships ended…and everyone went back home…
  • 15. Stadiumexpands into BUSINESSCONFERENCE CENTER
  • 16. PGE ARENA Gdańsk offers the following conference rooms:PGE ATOM Club with a view of the pitch, up to 1000 participants, 1.600 m2Trophy Room for 250 persons, 290 m2.League Room for 50 persons, 70m2.VIP Boxes for business meetings, up to 30 participantsAll the conference rooms have air conditioning, modern multimedia system and Wi-Fi.
  • 17. What’s more?Tyrolean Traverse
  • 18. Entertainment
  • 19. Roller skate track
  • 20. Lechia Gdansk Football Club Sport & Recreation(football club) T29 pub Museum Centre matches Karting, bowling, paintball Other
  • 21. Investment ROI TV campaign (BBC, CNN, EUROSPORT etc)  60 000 000 views! 275 000 EUR  Over 160 000 football fans at stadium Internet campaign 93 750 EUR  350 000 fans in the Fan Zone and 1000 Press campaign 122 500EUR journalists Promotion during shows in Madrid, Dublin,  Many prestigeous awards for the stadium Milan, Berlin, Moscow, Kaliningrad  Press coverage worth over 60 000 000 EUR Press tour for 120 journalists  Press coverage over 125 000 000 EUR if we Promo materials consider all preparation (2007-2012) City decorations 175 000 EUR  1000% raise in the number of press Thank You spots dedicated to 6 markets: publications on Gdansk Italy, Germany, Greece, Spain, Ireland,  Worldwide publications in over 30 languages Croatia  2000 Internet short movies Prepaid Cards for UEFA zones  150 000 foreign tourists and 150 000 Concerts, additional events, EURObuses domestic ones
  • 22. What message did millions people around the world receive?
  • 23. What message did millions people around the world receive? Fantastic hospitality!Gdańsk can host big international events professionally!
  • 24. Gdynia Sports & Show ArenaWhat else we have ?
  • 25. Gdynia Sports & Show ArenaArena: 1537 m2Height: 12,5 m - 18,5 mAudience: 4334 seats + 450 arena246 parking places
  • 26. ERGO ARENAERGO ARENA
  • 27. ERGO ARENA Plenary room up to 8700 pax + Main Arena 4600Banquet (gala dinners) for 1660 pax
  • 28. StatisticsNumber of meetings in Gdansk & Region in 2011 Number of Area meetings % Gdańsk 2 525 50% Sopot 1 027 20% Gdynia 305 6% Region 1 229 24% Total 5 086 100%
  • 29. TRADE ROAD PROMO SHOWS MATERIALSSHOWS
  • 30. How GCB supports meeting planners and venues? Complimentary promotional materials Recommendation for PCO / DMC / local suppliers Site – visits Flights discounts up to 20% for your clientsTourist Information Desk at the Venue (meetings above 300 pax) Welcome desk at the Airport (meetings above 300 pax) Volunteers for Gdańsk – complimentary help during the event Tourist Card at special price = discounts
  • 31. GCBeVENT appfor your event in Gdansk FREE OF CHARGE Download app from your market: GCBeVENT Login to check the test conference: event code: test e-mail address: gcb@gdanskconvention.pl activation code: 0987
  • 32. www.gcbevent.com
  • 33. www.gcbevent.com
  • 34. www.gcbevent.com
  • 35. www.gcbevent.com
  • 36. Thank You Anna Gorska, CEO Gdansk Convention Bureau Gdansk Tourist Organization gorska@gdanskconvention.plwww.gdanskconvention.pl www.gcbevent.com

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