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CURRENT AND FUTURE TRENDS IN THE MEETING INDUSTRY. CHANCES AND CHALLENGES FOR THE RUSSIAN MARKET. (MIBEXPO 2013, Russia. Anna Gorska GTO/GCB CEO presentation).
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CURRENT AND FUTURE TRENDS IN THE MEETING INDUSTRY. CHANCES AND CHALLENGES FOR THE RUSSIAN MARKET. (MIBEXPO 2013, Russia. Anna Gorska GTO/GCB CEO presentation).

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    CURRENT AND FUTURE TRENDS IN THE MEETING INDUSTRY. CHANCES AND CHALLENGES FOR THE RUSSIAN MARKET. (MIBEXPO 2013, Russia. Anna Gorska GTO/GCB CEO presentation). CURRENT AND FUTURE TRENDS IN THE MEETING INDUSTRY. CHANCES AND CHALLENGES FOR THE RUSSIAN MARKET. (MIBEXPO 2013, Russia. Anna Gorska GTO/GCB CEO presentation). Presentation Transcript

    • CURRENT AND FUTURE TRENDS IN THE MEETING INDUSTRY. CHANCES AND CHALLENGES FOR THE RUSSIAN MARKET. ANNA GÓRSKA ICCA CEC CHAIRPERSON GDANSK CONVENTION BUREAU/GDANSK TOURIST ORGANISATION CEO MIBEXPO 2013
    • MIBEXPO 2013 TOP TRENDS IN THE MEETINGS INDUSTRY STATISTICAL SURVEYS GENERATION „Y” FACE TO FACE VS HYBRID MEETINGS INTERNATIONAL ASSOCIATIONS INTERNATIONAL TRADE SHOWS
    • MIBEXPO 2013 TOP TRENDS IN THE MEETING INDUSTRY
    • MIBEXPO 2013 TOP TRENDS IN THE MEETING INDUSTRY LIMITED BUDGETS MEAN MORE SHORT LOCAL EVENTS more than 90% of meetings in Gdansk&Region last less than 3 days
    • MIBEXPO 2013 TOP TRENDS IN THE MEETING INDUSTRY ENAGAGE YOUR DELEGATES BE INNOVATIVE! mobile apps hybrid meetings city games augmented reality gdansk4uMOBILE GCBeVENT app
    • MIBEXPO 2013 TOP TRENDS IN THE MEETING INDUSTRY INCREASING ROLE OF ROI (Return on Investement) to make sure your events are effective money knowledge time
    • MIBEXPO 2013 TOP TRENDS IN THE MEETING INDUSTRY IT’S SECONDARY CITIES TIME! organizers are looking for a new, undiscovered destinations
    • MIBEXPO 2013 TOP TRENDS IN THE MEETING INDUSTRY ECO FRIENDLY SOLUTIONS AND CSR ACTIVITIES do something for the local community
    • MIBEXPO 2013 TOP TRENDS IN THE MEETING INDUSTRY TWEET SHARE LIKE be active in social media GCB was the first Polish convention bureau on Foursquare
    • MIBEXPO 2013 TOP TRENDS IN THE MEETING INDUSTRY SAFETY DELEGATES WANT TO FEEL SAFE
    • MIBEXPO 2013 STATISTICAL SURVEYS
    • MIBEXPO 2013 STATISTICAL SURVEYS Compare with other destinations You can follow what is on in your destination and react Measure the results of the marketing efforts Create a higher acceptance of your bureau on the local market Evaluate the economic impact WHAT STATISTICS GIVE YOU?
    • MIBEXPO 2013 STATISTICAL SURVEYS ICCA rankings do not reflect the whole market Exclude international meetings Exclude religious, political, commercial and sport events Exclude the corporate meetings Exclude those meetings which do not meet with ICCA criterias (rotation, number of participants, regularity) ICCA RANKINGS – IMPORTANT, BUT …
    • MIBEXPO 2013 STATISTICAL SURVEYS CRUCIAL ROLE OF LOCAL STATISTICAL SURVEYS PROVIDED BY CONVENTION BUREAUX IN COOPERATION WITH LOCAL SUPPLIERS GCB provides statistical surveys in cooperation with over 60 venues/partners
    • MIBEXPO 2013 STATISTICAL SURVEYS 39. place in the world (40. place in 2011) 21. place in Europe (22. place in 2011) 94 events in 2012 (69 in 2011) RUSSIA IN ICCA RANKINGS IN 2012
    • MIBEXPO 2013 STATISTICAL SURVEYS RUSSIAN CITIES IN ICCA RANKINGS 84 meetings in 9 Russian cities were classified in ICCA 2012 statistical report In years 2003-2012 41 Russian cities were clasiffied in ICCA statistical report MOSCOW 32 meetings in 2012 (17 in 2003) ST. PETERSBURG 38 meetings in 2012 (21 in 2003) others cities: Sochi, Ekaterinburg, Nizhny Novgorod, Novosibirsk, Dubna, Velikiy Novgorod, Vladivostok
    • MIBEXPO 2013 GENERATION „Y”
    • MIBEXPO 2013 GENERATION Y – WHO ARE THEY? born between 1977-1995 we are demanding we care about CSR and green issues we liked to be asked for our opinion we love interactivity we want to be involved at the planning stage electronics devices are our extra „limbs” the classic conference programme will not motivate us we want speakers who are in the position of power
    • MIBEXPO 2013 GENERATION Y – WHO ARE THEY? „Generation Y depends on visual learning. All their lives, they were raised on graphics, games, the Internet and online games. This is a generation whose marketing has been pictorial and graphic… to attract them, you need to be dynamic in your use of graphics and pictures” Lynch, 2006. qu. Dr. Rach of New York University
    • MIBEXPO 2013 GENERATION Y – WHO ARE THEY? USE AS FEW WORLDS AND AS MANY STRONG IMAGES AS POSSIBLE THINK IN TEXT-MESSAGING FORMAT SHORT (VERY SHORT) EFFICIENT MESSAGES COMMUNICATE WITH THEM FREQUENTLY WHILE LOOKING FOR A VENUE – DON’T FORGET ABOUT CHILL OUT ZONES, NATURAL DAYLIGHTS, OUTDOOR AREAS, ICONIC DESIGN AND GREEN
    • MIBEXPO 2013 FACE TO FACE AND HYBRID MEETINGS
    • MIBEXPO 2013 FACE TO FACE / HYBRID MEETINGS FACE TO FACE MEETINGS VS HYBRID MEETINGS OR FACE TO FACE MEETINGS AND HYBRID MEETINGS
    • MIBEXPO 2013 FACE TO FACE / HYBRID MEETINGS When we shortchange the face-to-face, we shortchange the relationship. It’s easy to replace a vendor you’ve never met, but people think twice before firing a colleague or friend that they respect on a personal level.
    • MIBEXPO 2013 FACE TO FACE / HYBRID MEETINGS HYBRID MEETINGS innovative engaging solutions while budgets for meetings are limited FACE TO FACE MEETINGS “You can’t see someone frowning on a conference call” they force more honesty and sincerity in relations
    • MIBEXPO 2013 INTERNATIONAL ASSOCIATIONS
    • MIBEXPO 2013 INTERNATIONAL ASSOCIATIONS International Congress & Convention Association Society of Incentive and Travel Excecutives
    • MIBEXPO 2013 global community for the meetings industry more than 950 members from 88 countries all over the world 11 chaptershead office: Amsterdam ICCA database, dedicated association portal, publications Events: Annual ICCA Congress ICCA Chapters Meetings ICCA Research, Sales & Marketing Programme and many more GCB is ICCA member since 2007
    • MIBEXPO 2013 INTERNATIONAL ASSOCIATIONS global association community for meeting and event professional more than 20 000 members from 86 countries 71 clubs&chapters head office: Dallas Events: World Educational Congress European Meetings and Events Conference activities: publications, research (Business Barometer, Business Value of Meetings) GCB engages in MPI Poland Club activities
    • MIBEXPO 2013 INTERNATIONAL ASSOCIATIONS nearly 2 000 members in 90 countries 28 local and regional chapters Events: SITE Global Conference SITE Nite Europe during IMEX activities: research, publications Society of Incentive and Travel Excecutives
    • MIBEXPO 2013 INTERNATIONAL ASSOCIATIONS over 120 members from 39 countries all over the world head office: Zurich Activities: taking part in big events (such EIBTM, IMEX, IT&CMA) awards (National/Regional Client Award,National/Regional Supplier Award) publications
    • MIBEXPO 2013 INTERNATIONAL ASSOCIATIONS WHY IT IS IMPORTANT TO BE A PART OF INTERNATIONAL MEETINGS INDUSTRY COMMUNITY? be a part of global networking platform promote your company/destination attend education programme take part in conferences and congresses promote your development and success stories and at the same time learn from the others train your team ...
    • MIBEXPO 2013 INTERNATIONAL TRADE SHOWS
    • MIBEXPO 2013 INTERNATIONAL TRADE SHOWS
    • MIBEXPO 2013 INTERNATIONAL TRADE SHOWS over 4 000 selected hosted buyers over 3 000 exhibitors representing over 150 countries all over the world (destinations, hotels, venues) networking possibilities EIBTM Forum feature areas EIBTM 2012
    • MIBEXPO 2013 INTERNATIONAL TRADE SHOWS almost 4 000 selected hosted buyers 3 500 exhibitors from over 150 countries almost 5 000 trade visitors 65 000 appointments Future Leaders Forum Politicians ForumIMEX 2012
    • MIBEXPO 2013 INTERNATIONAL TRADE SHOWS 150 exhibitors from 32 countries business travel executives, buyers and meetings industry specialist from Russia and Commonwealth of Independent Countries business fair and conference GREAT POTENTIAL!
    • MIBEXPO 2013 INTERNATIONAL TRADE SHOWS YOU MUST BE THERE! effective way to promote your products and services meetings with selected hosted buyers education sessions new trends in meetings industry networking
    • MIBEXPO 2013 HINTS & TIPS FOR RUSSIA MARKET INTRODUCE YOURSELF TO THE GLOBAL COMMUNITY FORMALITIES... RUSSIA "5 MINUTES”
    • MIBEXPO 2013 Sources: Helen Lyod, TMI Managing Director, TMI ICCA statistical report 2003-2011 ICCA statistical report 2012 MPI Business Barometer Rob Davidson, Conference trends Rob Davidson, The Future of the Meetings Industry
    • MIBEXPO 2013 Anna Górska Gdaosk Convention Bureau/GTO CEO ICCA CEC Chairperson gorska@gdanskconvention.pl