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CURRENT AND FUTURE TRENDS IN THE
MEETING INDUSTRY. CHANCES AND
CHALLENGES FOR THE RUSSIAN MARKET.
ANNA GÓRSKA
ICCA CEC CHA...
MIBEXPO 2013
TOP TRENDS IN
THE MEETINGS
INDUSTRY
STATISTICAL
SURVEYS
GENERATION „Y”
FACE TO FACE
VS
HYBRID MEETINGS
INTERN...
MIBEXPO 2013
TOP TRENDS
IN THE MEETING
INDUSTRY
MIBEXPO 2013 TOP TRENDS IN THE MEETING INDUSTRY
LIMITED BUDGETS
MEAN
MORE SHORT
LOCAL EVENTS
more than 90% of
meetings in
...
MIBEXPO 2013 TOP TRENDS IN THE MEETING INDUSTRY
ENAGAGE YOUR DELEGATES
BE INNOVATIVE!
mobile apps
hybrid meetings
city gam...
MIBEXPO 2013 TOP TRENDS IN THE MEETING INDUSTRY
INCREASING ROLE OF ROI
(Return on Investement)
to make sure your events ar...
MIBEXPO 2013 TOP TRENDS IN THE MEETING INDUSTRY
IT’S SECONDARY CITIES TIME!
organizers are looking for a new, undiscovered...
MIBEXPO 2013 TOP TRENDS IN THE MEETING INDUSTRY
ECO FRIENDLY SOLUTIONS
AND CSR ACTIVITIES
do
something
for the
local commu...
MIBEXPO 2013 TOP TRENDS IN THE MEETING INDUSTRY
TWEET SHARE LIKE
be active in social media
GCB was the first
Polish conven...
MIBEXPO 2013 TOP TRENDS IN THE MEETING INDUSTRY
SAFETY
DELEGATES WANT
TO FEEL SAFE
MIBEXPO 2013
STATISTICAL
SURVEYS
MIBEXPO 2013 STATISTICAL SURVEYS
Compare with other destinations
You can follow what is on in your
destination and react
M...
MIBEXPO 2013 STATISTICAL SURVEYS
ICCA rankings do not reflect the whole market
Exclude international meetings
Exclude reli...
MIBEXPO 2013 STATISTICAL SURVEYS
CRUCIAL ROLE OF LOCAL STATISTICAL SURVEYS
PROVIDED BY CONVENTION BUREAUX IN
COOPERATION W...
MIBEXPO 2013 STATISTICAL SURVEYS
39. place in the world (40. place in 2011)
21. place in Europe (22. place in 2011)
94 eve...
MIBEXPO 2013 STATISTICAL SURVEYS
RUSSIAN CITIES IN ICCA RANKINGS
84 meetings in 9 Russian
cities were classified in ICCA
2...
MIBEXPO 2013
GENERATION „Y”
MIBEXPO 2013 GENERATION Y – WHO ARE THEY?
born between
1977-1995
we are
demanding
we care about CSR
and green issues
we li...
MIBEXPO 2013 GENERATION Y – WHO ARE THEY?
„Generation Y depends on visual learning. All their
lives, they were raised on g...
MIBEXPO 2013 GENERATION Y – WHO ARE THEY?
USE AS FEW WORLDS AND AS MANY STRONG
IMAGES AS POSSIBLE
THINK IN TEXT-MESSAGING ...
MIBEXPO 2013
FACE TO FACE
AND HYBRID
MEETINGS
MIBEXPO 2013 FACE TO FACE / HYBRID MEETINGS
FACE TO FACE MEETINGS
VS HYBRID MEETINGS
OR
FACE TO FACE MEETINGS
AND HYBRID M...
MIBEXPO 2013 FACE TO FACE / HYBRID MEETINGS
When we shortchange the face-to-face, we shortchange
the relationship. It’s ea...
MIBEXPO 2013 FACE TO FACE / HYBRID MEETINGS
HYBRID
MEETINGS
innovative
engaging
solutions while budgets for
meetings are l...
MIBEXPO 2013
INTERNATIONAL
ASSOCIATIONS
MIBEXPO 2013 INTERNATIONAL ASSOCIATIONS
International Congress & Convention Association
Society of Incentive and Travel Ex...
MIBEXPO 2013
global community for the meetings industry
more than 950 members from
88 countries all over the world
11 chap...
MIBEXPO 2013 INTERNATIONAL ASSOCIATIONS
global association community for
meeting and event professional
more than 20 000 m...
MIBEXPO 2013 INTERNATIONAL ASSOCIATIONS
nearly 2 000 members
in 90 countries
28 local and regional chapters
Events:
SITE G...
MIBEXPO 2013 INTERNATIONAL ASSOCIATIONS
over 120 members from
39 countries all over the world
head office: Zurich
Activiti...
MIBEXPO 2013 INTERNATIONAL ASSOCIATIONS
WHY IT IS IMPORTANT
TO BE A PART OF INTERNATIONAL
MEETINGS INDUSTRY COMMUNITY?
be ...
MIBEXPO 2013
INTERNATIONAL
TRADE SHOWS
MIBEXPO 2013 INTERNATIONAL TRADE SHOWS
MIBEXPO 2013 INTERNATIONAL TRADE SHOWS
over 4 000 selected hosted
buyers
over 3 000 exhibitors representing
over 150 count...
MIBEXPO 2013 INTERNATIONAL TRADE SHOWS
almost 4 000 selected hosted buyers
3 500 exhibitors
from over 150 countries
almost...
MIBEXPO 2013 INTERNATIONAL TRADE SHOWS
150 exhibitors from 32 countries
business travel executives, buyers and meetings
in...
MIBEXPO 2013 INTERNATIONAL TRADE SHOWS
YOU MUST BE THERE!
effective way to promote your products and services
meetings wit...
MIBEXPO 2013
HINTS & TIPS
FOR RUSSIA MARKET
INTRODUCE YOURSELF
TO THE
GLOBAL COMMUNITY
FORMALITIES... RUSSIA "5 MINUTES”
MIBEXPO 2013
Sources:
Helen Lyod, TMI Managing Director, TMI
ICCA statistical report 2003-2011
ICCA statistical report 201...
MIBEXPO 2013
Anna Górska
Gdaosk Convention Bureau/GTO CEO
ICCA CEC Chairperson
gorska@gdanskconvention.pl
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CURRENT AND FUTURE TRENDS IN THE MEETING INDUSTRY. CHANCES AND CHALLENGES FOR THE RUSSIAN MARKET. (MIBEXPO 2013, Russia. Anna Gorska GTO/GCB CEO presentation).

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Transcript of "CURRENT AND FUTURE TRENDS IN THE MEETING INDUSTRY. CHANCES AND CHALLENGES FOR THE RUSSIAN MARKET. (MIBEXPO 2013, Russia. Anna Gorska GTO/GCB CEO presentation)."

  1. 1. CURRENT AND FUTURE TRENDS IN THE MEETING INDUSTRY. CHANCES AND CHALLENGES FOR THE RUSSIAN MARKET. ANNA GÓRSKA ICCA CEC CHAIRPERSON GDANSK CONVENTION BUREAU/GDANSK TOURIST ORGANISATION CEO MIBEXPO 2013
  2. 2. MIBEXPO 2013 TOP TRENDS IN THE MEETINGS INDUSTRY STATISTICAL SURVEYS GENERATION „Y” FACE TO FACE VS HYBRID MEETINGS INTERNATIONAL ASSOCIATIONS INTERNATIONAL TRADE SHOWS
  3. 3. MIBEXPO 2013 TOP TRENDS IN THE MEETING INDUSTRY
  4. 4. MIBEXPO 2013 TOP TRENDS IN THE MEETING INDUSTRY LIMITED BUDGETS MEAN MORE SHORT LOCAL EVENTS more than 90% of meetings in Gdansk&Region last less than 3 days
  5. 5. MIBEXPO 2013 TOP TRENDS IN THE MEETING INDUSTRY ENAGAGE YOUR DELEGATES BE INNOVATIVE! mobile apps hybrid meetings city games augmented reality gdansk4uMOBILE GCBeVENT app
  6. 6. MIBEXPO 2013 TOP TRENDS IN THE MEETING INDUSTRY INCREASING ROLE OF ROI (Return on Investement) to make sure your events are effective money knowledge time
  7. 7. MIBEXPO 2013 TOP TRENDS IN THE MEETING INDUSTRY IT’S SECONDARY CITIES TIME! organizers are looking for a new, undiscovered destinations
  8. 8. MIBEXPO 2013 TOP TRENDS IN THE MEETING INDUSTRY ECO FRIENDLY SOLUTIONS AND CSR ACTIVITIES do something for the local community
  9. 9. MIBEXPO 2013 TOP TRENDS IN THE MEETING INDUSTRY TWEET SHARE LIKE be active in social media GCB was the first Polish convention bureau on Foursquare
  10. 10. MIBEXPO 2013 TOP TRENDS IN THE MEETING INDUSTRY SAFETY DELEGATES WANT TO FEEL SAFE
  11. 11. MIBEXPO 2013 STATISTICAL SURVEYS
  12. 12. MIBEXPO 2013 STATISTICAL SURVEYS Compare with other destinations You can follow what is on in your destination and react Measure the results of the marketing efforts Create a higher acceptance of your bureau on the local market Evaluate the economic impact WHAT STATISTICS GIVE YOU?
  13. 13. MIBEXPO 2013 STATISTICAL SURVEYS ICCA rankings do not reflect the whole market Exclude international meetings Exclude religious, political, commercial and sport events Exclude the corporate meetings Exclude those meetings which do not meet with ICCA criterias (rotation, number of participants, regularity) ICCA RANKINGS – IMPORTANT, BUT …
  14. 14. MIBEXPO 2013 STATISTICAL SURVEYS CRUCIAL ROLE OF LOCAL STATISTICAL SURVEYS PROVIDED BY CONVENTION BUREAUX IN COOPERATION WITH LOCAL SUPPLIERS GCB provides statistical surveys in cooperation with over 60 venues/partners
  15. 15. MIBEXPO 2013 STATISTICAL SURVEYS 39. place in the world (40. place in 2011) 21. place in Europe (22. place in 2011) 94 events in 2012 (69 in 2011) RUSSIA IN ICCA RANKINGS IN 2012
  16. 16. MIBEXPO 2013 STATISTICAL SURVEYS RUSSIAN CITIES IN ICCA RANKINGS 84 meetings in 9 Russian cities were classified in ICCA 2012 statistical report In years 2003-2012 41 Russian cities were clasiffied in ICCA statistical report MOSCOW 32 meetings in 2012 (17 in 2003) ST. PETERSBURG 38 meetings in 2012 (21 in 2003) others cities: Sochi, Ekaterinburg, Nizhny Novgorod, Novosibirsk, Dubna, Velikiy Novgorod, Vladivostok
  17. 17. MIBEXPO 2013 GENERATION „Y”
  18. 18. MIBEXPO 2013 GENERATION Y – WHO ARE THEY? born between 1977-1995 we are demanding we care about CSR and green issues we liked to be asked for our opinion we love interactivity we want to be involved at the planning stage electronics devices are our extra „limbs” the classic conference programme will not motivate us we want speakers who are in the position of power
  19. 19. MIBEXPO 2013 GENERATION Y – WHO ARE THEY? „Generation Y depends on visual learning. All their lives, they were raised on graphics, games, the Internet and online games. This is a generation whose marketing has been pictorial and graphic… to attract them, you need to be dynamic in your use of graphics and pictures” Lynch, 2006. qu. Dr. Rach of New York University
  20. 20. MIBEXPO 2013 GENERATION Y – WHO ARE THEY? USE AS FEW WORLDS AND AS MANY STRONG IMAGES AS POSSIBLE THINK IN TEXT-MESSAGING FORMAT SHORT (VERY SHORT) EFFICIENT MESSAGES COMMUNICATE WITH THEM FREQUENTLY WHILE LOOKING FOR A VENUE – DON’T FORGET ABOUT CHILL OUT ZONES, NATURAL DAYLIGHTS, OUTDOOR AREAS, ICONIC DESIGN AND GREEN
  21. 21. MIBEXPO 2013 FACE TO FACE AND HYBRID MEETINGS
  22. 22. MIBEXPO 2013 FACE TO FACE / HYBRID MEETINGS FACE TO FACE MEETINGS VS HYBRID MEETINGS OR FACE TO FACE MEETINGS AND HYBRID MEETINGS
  23. 23. MIBEXPO 2013 FACE TO FACE / HYBRID MEETINGS When we shortchange the face-to-face, we shortchange the relationship. It’s easy to replace a vendor you’ve never met, but people think twice before firing a colleague or friend that they respect on a personal level.
  24. 24. MIBEXPO 2013 FACE TO FACE / HYBRID MEETINGS HYBRID MEETINGS innovative engaging solutions while budgets for meetings are limited FACE TO FACE MEETINGS “You can’t see someone frowning on a conference call” they force more honesty and sincerity in relations
  25. 25. MIBEXPO 2013 INTERNATIONAL ASSOCIATIONS
  26. 26. MIBEXPO 2013 INTERNATIONAL ASSOCIATIONS International Congress & Convention Association Society of Incentive and Travel Excecutives
  27. 27. MIBEXPO 2013 global community for the meetings industry more than 950 members from 88 countries all over the world 11 chaptershead office: Amsterdam ICCA database, dedicated association portal, publications Events: Annual ICCA Congress ICCA Chapters Meetings ICCA Research, Sales & Marketing Programme and many more GCB is ICCA member since 2007
  28. 28. MIBEXPO 2013 INTERNATIONAL ASSOCIATIONS global association community for meeting and event professional more than 20 000 members from 86 countries 71 clubs&chapters head office: Dallas Events: World Educational Congress European Meetings and Events Conference activities: publications, research (Business Barometer, Business Value of Meetings) GCB engages in MPI Poland Club activities
  29. 29. MIBEXPO 2013 INTERNATIONAL ASSOCIATIONS nearly 2 000 members in 90 countries 28 local and regional chapters Events: SITE Global Conference SITE Nite Europe during IMEX activities: research, publications Society of Incentive and Travel Excecutives
  30. 30. MIBEXPO 2013 INTERNATIONAL ASSOCIATIONS over 120 members from 39 countries all over the world head office: Zurich Activities: taking part in big events (such EIBTM, IMEX, IT&CMA) awards (National/Regional Client Award,National/Regional Supplier Award) publications
  31. 31. MIBEXPO 2013 INTERNATIONAL ASSOCIATIONS WHY IT IS IMPORTANT TO BE A PART OF INTERNATIONAL MEETINGS INDUSTRY COMMUNITY? be a part of global networking platform promote your company/destination attend education programme take part in conferences and congresses promote your development and success stories and at the same time learn from the others train your team ...
  32. 32. MIBEXPO 2013 INTERNATIONAL TRADE SHOWS
  33. 33. MIBEXPO 2013 INTERNATIONAL TRADE SHOWS
  34. 34. MIBEXPO 2013 INTERNATIONAL TRADE SHOWS over 4 000 selected hosted buyers over 3 000 exhibitors representing over 150 countries all over the world (destinations, hotels, venues) networking possibilities EIBTM Forum feature areas EIBTM 2012
  35. 35. MIBEXPO 2013 INTERNATIONAL TRADE SHOWS almost 4 000 selected hosted buyers 3 500 exhibitors from over 150 countries almost 5 000 trade visitors 65 000 appointments Future Leaders Forum Politicians ForumIMEX 2012
  36. 36. MIBEXPO 2013 INTERNATIONAL TRADE SHOWS 150 exhibitors from 32 countries business travel executives, buyers and meetings industry specialist from Russia and Commonwealth of Independent Countries business fair and conference GREAT POTENTIAL!
  37. 37. MIBEXPO 2013 INTERNATIONAL TRADE SHOWS YOU MUST BE THERE! effective way to promote your products and services meetings with selected hosted buyers education sessions new trends in meetings industry networking
  38. 38. MIBEXPO 2013 HINTS & TIPS FOR RUSSIA MARKET INTRODUCE YOURSELF TO THE GLOBAL COMMUNITY FORMALITIES... RUSSIA "5 MINUTES”
  39. 39. MIBEXPO 2013 Sources: Helen Lyod, TMI Managing Director, TMI ICCA statistical report 2003-2011 ICCA statistical report 2012 MPI Business Barometer Rob Davidson, Conference trends Rob Davidson, The Future of the Meetings Industry
  40. 40. MIBEXPO 2013 Anna Górska Gdaosk Convention Bureau/GTO CEO ICCA CEC Chairperson gorska@gdanskconvention.pl
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