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Social Networking: The Thing on the Doorstep
Social Networking: The Thing on the Doorstep
Social Networking: The Thing on the Doorstep
Social Networking: The Thing on the Doorstep
Social Networking: The Thing on the Doorstep
Social Networking: The Thing on the Doorstep
Social Networking: The Thing on the Doorstep
Social Networking: The Thing on the Doorstep
Social Networking: The Thing on the Doorstep
Social Networking: The Thing on the Doorstep
Social Networking: The Thing on the Doorstep
Social Networking: The Thing on the Doorstep
Social Networking: The Thing on the Doorstep
Social Networking: The Thing on the Doorstep
Social Networking: The Thing on the Doorstep
Social Networking: The Thing on the Doorstep
Social Networking: The Thing on the Doorstep
Social Networking: The Thing on the Doorstep
Social Networking: The Thing on the Doorstep
Social Networking: The Thing on the Doorstep
Social Networking: The Thing on the Doorstep
Social Networking: The Thing on the Doorstep
Social Networking: The Thing on the Doorstep
Social Networking: The Thing on the Doorstep
Social Networking: The Thing on the Doorstep
Social Networking: The Thing on the Doorstep
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Social Networking: The Thing on the Doorstep

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A presentation given on behalf of the CILIP MmIT group at Liverpool John Moores University (9th July 2010). The focus is on two and a half years of experiences with social networking within an …

A presentation given on behalf of the CILIP MmIT group at Liverpool John Moores University (9th July 2010). The focus is on two and a half years of experiences with social networking within an academic library setting. Looks at the challenges and opportunties that this new way of communicating with customers and staff affords.

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  • About the award winning DWL LibraryXXX staffFocus on research collections and support, although considerable
  • By managers and other staff-With terror by others (this could exposure every mistake we make)-By delight for some (erm me – for the new opportunities it brings)-With distain/skep (why should I have to update a blog post)-Control (strong desire to control it, formalise it
  • Bits I haven’t mentioned
  • Transcript

    • 1. The Thing on the DoorstepNetworking socially at Leicester
      Gareth J Johnson
      Document Supply & Repository Manager
      David Wilson Library
      University of Leicester
      MmIT NW 9th July 2010
      Slides: http://tinyurl.com/yjaqjs4
    • 2. Behind the Scenes…
    • 3. Overview
      Social networking experiences at Leicester
      The challenges and the triumphs
      What we’ve learned
    • 4. Leicester University
      Top 20 in all National tables
      91% student satisfaction rate
      6th Highest citations rates relative to size
      23,000 students
      41% Distance Learners
      Around 1000 academic staff
      93% submitted for RAE ’08
      87% determined to be producing internationally significant research
      4 Colleges
      Moved from faculty structure this academic year
    • 5. DWL Facts
      • Multi-award winning
      • 6. 1500 User spaces
      • 7. 38km shelving
      • 8. 1M+ volumes on shelves
      • 9. 350 PCs + wireless network
      • 10. 13 Group study rooms
      • 11. Graduate Media Zoo
      • 12. 2 IT training suites
      • 13. Also houses Careers, Accessibility & Student Learning Depts
      www.le.ac.uk/li/about/building/factsandfigures.htm
    • 14. Responses to Social Networking
    • 15. UoL Library Blog
      Initial efforts faltered some years previously
      2008 complete restart
      New team of enthusiasts
      House rules for contributions
      Style & purpose
      Reflective, informal but professional tone
      Target audience of library and institution
      Started quietly to gain voice & proof of concept
      Went “public” after a month
      All staff invited to contribute (few accept)
    • 16.
    • 17. UoL Library Blog
      External cloud based platform (WordPress)
      High customisability & low technical requirements
      Avoids UoL branding issues by external hosting
      Knowledge based information resource
      Referenced in official memos
      Included in staff induction pack references
      Team keeps a watching brief on items of interest
      Prompts each other for articles
      Encourages involvement of new staff members
      Project blogs
    • 18. DWL Facebook
      An attempt to reach into users’ social spaces
      Library page to promote services
      Maintained by Information Librarians
      Over 1,200 fans currently
      Rolls out and links to official news
      Also houses some HQ images of the library
      Replies to the occasional comment
      Not actively promoted beyond front page links
    • 19.
    • 20. Graduate School Reading Room
      Smaller fan base (>100)
      But higher levels of content and support
      Enthusiastically supported by Research Forum Facilitator
      Advertises courses and links of interest to graduates
      Low commentary levels on both Facebook presences
      Regularly policed for inappropriate comments
    • 21.
    • 22. Twittering
      Joined a month after starting (e.2008)
      Links with local academics & students easier to forge
      An alternative & effective communication channel
      Engaging with a self-selected group of enthusiasts
      Resultant involvement in projects, teaching and information sharing
      Linking with the wider community
      Enquiry resolution, crowdsourcing, feedback & cross-pollination
    • 23. Twitter in Practice
      Workshop back-channel
      Multilayered conversations that can be harvested too
      Live session feedback
      Monitoring the conversation
      Alerts for common #tags
      Library twitter accounts
      Library news & Repository content
      Professional awareness
      Virtual conference attendance
      Following the daily zeitgeist
    • 24.
    • 25. Wikis
      PM.Wiki
      Enquiry team manual, locally installed
      WetPaint
      Cloud computing service with live linkage
      Two team manuals on it now
      Locked as private resource
      Team ownership
      Allows easy editing by all, although in reality…
      Allows rapid record of S.O.P.
      Allows easy access globally 24/7
    • 26.
    • 27. Web 2.0 Projects
      Smallworldz
      Academic attempt to build PG professional networks
      Students didn’t like enforced networking
      SM@LL
      Portal project drawing on Delicious and Netvibes sites
      Up front discussions and development using twitter (#smallJISCRI) & Google Docs
      My Leicester Digital Archive
      Video, image and text digitisation project
      OCLC Content.dm with folksonomy and community content addition
    • 28. Web 2.0 at Leicester
      Library Blog
      Library Facebook presence
      Personal & Corporate Twitter accounts
      SlideShare
      Delicious social bookmarking
    • 35. What We’ve Learned
      Helps break down corporate façade
      Humanises and personifies the service
      Concerns over splitting personal from professional
      Justifying it to senior management can be tricky
      “It isn’t suitable for US!”
      “Isn’t email good enough?”
      Concerns over loss of control, clarity of message
      Stalkers and hidden followers can be an issue
      Majority of interactions promising and supportive
    • 36. What We’ve Learned
      “I think we do reporting/reflecting on events quite well & sometimes provoke a response.” Selina Lock
      “…one strength is the building of networks within the institutions, and how it can bring people to work together that may not have done otherwise - in particular when they find out they have common interests.” Sarah Whittaker
      “I think our strength is definitely individuals promoting the library through social networking as 'personalities', rather than necessarily as one unified institutional identity…The major barrier is the way social networking is viewed by sceptics in the institution.” Katie Fraser
    • 37. Final Thoughts
      Social networking is about cultural change, and playing a proactive part
      Go where the community is - don’t expect them to come to where you are?
      Be prepared but not downhearted by setbacks
      A lot depends on prevailing ethos and personalities
      You have to be prepared to open the door…
    • 38. Gareth J Johnson, DS&R Manager
      Email: gjj6@le.ac.uk
      Tel: 0116-252-2039
      Web 2.0: llordllama
      Contact
    • 39. References
      Slides
      [TBC]
      Facebook DWLibrary
      http://tinyurl.com/yjznum2
      http://tinyurl.com/2w5cxgp
      Leicester UoL Web 2.0 Community
      http://tinyurl.com/yjznum2
      UoL Library Blog
      http://uollibraryblog.wordpress.com/

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