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Digital analytics framework for B2B

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  • 1. 1) For Industry Insights 2) Existing user surveys 3) New user groups 4) Feedback Step 0: 5) Tie up with research groups Research 1) Establish brand guidelines 2) Create content plan 1) Update the process by Step 1: 3) Identify target groups the learning’s Step 5: Plan 4) Enroll trade associations 2) Update strategy with Update and groups agreed timelines 5) Plan score cards 3) Feedback to planning Marketing Lifecycle 1) Define business metrics Step 2: 2) Define turn-around times Define 3) Create Quality score for Step 4:1) Measure success leads Measure2) Identify the working 4) Define R&R channels3) Optimize low performing below Step 3: 1) Identify resources channels Execute 2) Execute content plan 3) Follow up on the requests 4) Tie up with industry leaders like Google for affiliate marketing 1

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