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What is a "BUSINESS MODEL"?
 

What is a "BUSINESS MODEL"?

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A concise introduction to Business Model thinking for managers.

A concise introduction to Business Model thinking for managers.

View HD video at http://www.youtube.com/watch?v=XnLaQzi8xJc

http://betterbusinesslearning.com

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    What is a "BUSINESS MODEL"? What is a "BUSINESS MODEL"? Presentation Transcript

    • what is a“ business model” ? www.betterbusinesslearning.com
    • is it… www.betterbusinesslearning.com
    • meaninglessmanagement speak?mba jargon? www.betterbusinesslearning.com
    • possibly. www.betterbusinesslearning.com
    • people have been talking about“business models” more and more over the last decade… www.betterbusinesslearning.com
    • because it is a way toconceptualise and understand organisations… www.betterbusinesslearning.com
    • …assystems… www.betterbusinesslearning.com
    • …that have commoncomponents. www.betterbusinesslearning.com
    • to understand an organisation’sbusiness model , think about: www.betterbusinesslearning.com
    • 1. whatvalueIt creates www.betterbusinesslearning.com
    • 2. who it serves www.betterbusinesslearning.com
    • 3. what sets it apart www.betterbusinesslearning.com
    • 4. what resources it depends upon www.betterbusinesslearning.com
    • 5. its Crucial relationships www.betterbusinesslearning.com
    • 6. the channelsthrough which it delivers value www.betterbusinesslearning.com
    • 7. how it generates money www.betterbusinesslearning.com
    • and…www.betterbusinesslearning.com
    • 8. what it spends money on www.betterbusinesslearning.com
    • business model innovation is not just aboutchanging what you sell… www.betterbusinesslearning.com
    • it is about continuallyre-evaluating… www.betterbusinesslearning.com
    • what value you createwith whom you collaborate who you are how you capture value how you work how sustainable you are www.betterbusinesslearning.com
    • modern business is a continual re-evaluation www.betterbusinesslearning.com
    • modern managers must become adept at“ambidextrous thinking” www.betterbusinesslearning.com
    • exploiting their currentbusiness model whilst also exploring newbusiness models www.betterbusinesslearning.com
    • exploit & explore www.betterbusinesslearning.com
    • in an era ofrapid change, organisations either… www.betterbusinesslearning.com
    • adapt or die www.betterbusinesslearning.com
    • embrace the change! www.betterbusinesslearning.com
    • summary: what is abusiness model? www.betterbusinesslearning.com
    • • how an organisation creates & captures value• who it serves• what sets it apart• its key resources & relationships• its delivery channels• how it generates revenue• its cost structure www.betterbusinesslearning.com
    • better business learning by gavin wedell mbawww.betterbusinesslearning.com Music credit: "The Annual New England Xylophone Symposium" by DoKashiteru (feat. spinning merkaba) http://ccmixter.org/files/DoKashiteru/19848 is licensed under a Creative Commons license: http://creativecommons.org/licenses/by/3.0/ www.betterbusinesslearning.com
    • www.betterbusinesslearning.com
    • Ps: There’s a great tool called “the business model canvas” check it out. (Google it!) www.betterbusinesslearning.com
    • All non-audio content ©2011 Gavin Wedell