IntSight Demo Chemicals
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  • 1. Cover
  • 2. Bringing Foresight
  • 3. A
demonstration
of
how
IntSight
monitors
a
 chemical
company’s
key
concerns

  • 4. Business
questions
of
concern
 (chemical
industry
client)
 1.  What
are
the
implications
of
the
biodegradability
issue
to
the
chemical
 industry?

 2.  What
are
the
real
risks
posed
by
biodegradability
concerns
to
the
 chemicals
market?
Example:
which
sectors
are
hit
7irst?
 3.  What
are
the
prospects
and
implications
if
AEEA*
was
totally
banned?
 *
Aminoethyl
ethanolamine
–
used
in
shampoos,
textile
softeners
and

 chelating
agents

  • 5. Market
value
of
biodegradable

 chemical
products
(snapshot
view)
 Product/Service*
 Market
Value
(€)
 Source
 Bio‐farming
(plant‐based
 $67
billion
(by
2010)
 American
Society
of
 pharmaceuticals/ Agricultural
Engineers
(Sept,
 nutraceuticals)
 2002)
 Bio‐pharmaceuticals
 $550
billion
(by
2009)

 Hong
Kong
Trade
 Development
Council
(Sept,
 2009)
 Bioplastics
 Over
$5
billion
(by
 World
Bioplastics
Industry
 2018)
 (Nov,
2009)
 TOTAL
estimated
 $622
billion
 market
value
 *
Products
biodegrade
naturally

  • 6. Intsight’s
Methodology
 Understanding the Issue of Concern (ARQ) Hypothesis Signpost / Indicator (re)Framing and (new) Development Issues Identification Environmental
Scanning
 Issues Monitoring &
Analysis
System
 Keyword and Search and Trending (ESASTM)
 Strategy Development Information Information Research Sensemaking and and Analysis Structuring Information Organization and Discovery
  • 7. Addressing
business
question
(BQ)
1:

 Implications
of
the
biodegradability
issue

 to
the
chemical
industry


  • 8. BQ1:
Implications
of
biodegradability
issue
 to
the
chemical
industry
 1.  What
are
the
Corporate
Actions
toward
 environmental
and
social
sustainability
of
 chemical
products?
 Problem broken down into three issues of concern oriented by 2.  What
are
the
NGO
Actions
toward
 stakeholder actions and opinion  biodegradability
of
chemical
products?
 3.  What
are
the
Regulator
Actions
toward
 biodegradability
of
chemical
products?


  • 9. What
are
businesses
doing?
 For
each
issue
of
concern,
 indicators
are
developed
 to
inform
the
keyword
 and
search
strategy
 development 
 Information
sources:

 1.
Robot
trawlers

 2.
Proprietary
databases
 3.
HUMINT
(IntSighters
 network
and
scouts
on
the
 The
same
process
is
conducted
for
the
other
two
 ground)

 stakeholders:
NGOs
and
Regulators


  • 10. Understanding
corporate
actions

 •  Based
on
the
information
scan
for
the
past
2
years,
IntSight
identicies
 the
following
themes
and
relationships:
 –  Market
demand
for
biodegradability
 •  Example:
ICIS
Chemical‐Business
Article
(“Bio‐based
and
plastics
gaining
 demand”)

 –  Competition
landscape
for
biodegradability
 •  Examples:
ENP
Newswire
Article
(“Cytec
rolls
out
new
environmentally
 friendly
products”)
 •  Japan
Chemical
Web
Article
(“Korea’s
Kolon
develops
zinc
pyrithione
 composite
material
for
shampoo
and
anticorrosion
and
antifungal
agents”)
 –  Retailer­side
enforcement
of
biodegradability
 –  Patent
applications
for
biodegradable
processes
or
products
 –  Chemicals
industry
lobbying
for
biodegradability
 –  Corporate
social
responsibility
 The
same
process
is
conducted
for
the
other
two
 stakeholders:
NGOs
and
Regulators


  • 11. Process
for
understanding
corporate
actions
 Value
Outcome:

 • 
Informs
the
client’s
strategies
toward
biodegradability
vis‐à‐ vis
the
current
competition
and
market
landscape

  • 12. Process
for
analyzing
corporate
actions
 Key
incidents

 (white
boxes):
Similar
incidents
 occurring
across
different
contexts
can
 be
detected
as
a
trend
for
attention

 The
same
process
is
conducted
for
the
 other
two
stakeholders:
NGOs
and
 Regulators

 Value
Outcome:

 1.  Overview
of
competition
and
market
landscape:
assessment
of
key
drivers
to
 monitor
with
strategy
recommendations

 2.  The
same
framework
can
be
used
to
prioritize
scenarios
and
stress
test
strategies
 to
inform
the
client’s
R&D
and
marketing
focus
and
budget

  • 13. Addressing
business
question
(BQ)
2:
 Which
sectors
are
being
hit
cirst
by
biodegradability
 concerns?

  • 14. BQ2:
Which
sectors
are
hit
7irst?

 •  Using
the
visual
analytic
tools,
we
analysed
all
relevant
information
 (30+
articles)
pertaining
to
“Biodegradability”
and
“Industrial
 Chemicals”
and
ciltered
them
by
“Product
Applications”
 •  Initial
Results
 –  Most
of
the
discussions
revolved
around
Insecticide
(40%),
Pesticide
(31%),
 and
Fungicide
(14%)
 –  Collectively,
the
following
products
occupy
the
remaining
15%:
surfactant,
 shampoo,
corrosion
inhibitor,
polyamide,
antioxidant
 –  IntSight
can
perform
deeper
analysis
of
the
nature/sentiment
of
the
 discussions
as
well
as
monitor
the
changes
in
distribution
across
all
product
 applications

  • 15. BQ2: which sectors are hit first? 14% 15% 31% 40% Input:
(Biodegradability
+
industrial
 chemicals)
+
product
applications

 Output:

 1.  First
level:
What
are
the

 Value
Outcome:

 product
applications
and
how

 • 
Identicies
risks
and
opportunities
(“hotspots”
and
 frequent
are
they
mentioned

 “warmspots”)
and
monitor
how
they
change
over
time
 over
time
on
a
daily
basis?
 • 
Informs
strategies
to
address
the
risks
and
opportunities
 2.
Second
level:
Who,
Where,

 How,
Why

  • 16. Addressing
business
question
(BQ)
3:

 Implications
of
a
ban
on
AEEA

  • 17. BQ
3:
What
if
there’s
a
ban
on
AEEA?

 •  To
build
a
scenario
concerning
AEEA,
we
combined
all
the
various
 stakeholder
(Corporate,
NGO,
Regulator)
system
maps
to
form
the
“big
 picture”
of
biodegradability
issue
implications
to
the
chemicals
industry
 (Business
Question
1).
 •  Based
on
the
interaction
paths
within
the
system
map,
we
can
develop
 scenarios
such
as
a
widespread
backlash
on
AEEA,
and
new
indicators
to
 monitor
the
scenario
(e.g.,
likelihood
of
occurrence
over
time).

  • 18. BQ
3:
What
if
there’s
a
total
ban
on
AEEA?
 NGO
or
academic‐led
research,
market
demand
for
biodegradability
 and
NGO
policy
recommendations
for
industry
are
important
 drivers
to
monitor
as
they
create
incluential
change
within
the
 entire
stakeholder
system


  • 19. Anticipate
and
monitor
future
concerns
 Value Outcome: 1. AEEA scenario assessment of the entire stakeholder operational and sentiment environment 2. Strategy recommendations 3. Base template for longer term issues monitoring to provide early warning
  • 20. Product
delivery
format
 Demo
 Products
 Frequency
 Business
Questions
1
to
3
 Today’s
Concern©

 Daily/Weekly

 (Current
Issues
Monitoring)
 Peripheral
issues
that
could
be
 Outlyers©

 Weekly/Monthly
 of
concern
to
the
client
 (Emerging
Opportunities
&
 Risks)
 Deeper
analysis
of
Business
 IntSights©

 Commissioned
(ad­hoc)
 Questions
1
to
3
 and
Annual
basis
 IntSight
can
build
the
system
 Enterprise
Environmental
 3
to
6
month
development
 for
the
client
as
an
intranet
 Scanning
and
Analysis
 timeline
 hosted
within
the
 System
(ESAS©)
 organization’s
secure
 environment


  • 21. Enterprise
Environmental
Scanning
and
Analysis
System
(ESAS©)
 Features
 • 
Acquire
and
Gather
information
from
 anywhere
in
the
World
Wide
Web
and
 closed
sources
 • 
Manage
and
Assess
information
sources
 and
indicators
in
a
systematic
and
 objective
way
 • 
Publish
and
Share
information
via
emails
 or
digital
reports
 • 
Make
Sense
of
information
with
a
menu
 of
visual
analytics
tools
 • 
Set
information
alerts
in
the
form
of
 executive
dashboards
for
management
 decision
and
action
 • 
Plan
and
Document
strategies
and
 standard
operating
procedures
(SOP)

  • 22. Back Cover THANK
YOU
 Luke
Pestana 

 Managing
Director,
IntSight
Pte
Ltd 









 

 Luke.pestana@intsight.net