Defining marketing for 21 st century
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Defining marketing for 21 st century

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For Download You can visit my blog That is pgdmclass.blogspot.in ...

For Download You can visit my blog That is pgdmclass.blogspot.in
This Presentation is all about Defining marketing for 21 st century, It's have topic like What is Marketing?, What is Marketed?, Simple Marketing System, Core Marketing Concepts, Co. Orientation Towards Marketplaces, The Holistic Marketing Concept, Marketing Management Tasks.
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For Download You can visit my blog That is pgdmclass.blogspot.in

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Defining marketing for 21 st century Presentation Transcript

  • 1. 8 7 6 5 4 3 2 1 DEFINING MARKETING FOR 21ST CENTURY Pgdmclass.blo Make Presentation much more fun
  • 2. Marketing is an organizational function and a set of process for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. (AMA) Marketing Management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering and communicating superior customer value Pgdmclass.blo Make Presentation much more fun What is Marketing?
  • 3. o GOODS o SERVICES o EVENTS o EXPERIENCES o PERSONS o PLACES o PROPERTIES o ORGANISATION S o INFORMATION o IDEAS What is Marketed? Pgdmclass.blo Make Presentation much more fun
  • 4. GOODS Pgdmclass.blo Make Presentation much more fun Goods
  • 5. Pgdmclass.blo Make Presentation much more fun Services
  • 6. Pgdmclass.blo Make Presentation much more fun Events
  • 7. Pgdmclass.blo Make Presentation much more fun Experiences
  • 8. Pgdmclass.blo Make Presentation much more fun Persons
  • 9. Pgdmclass.blo Make Presentation much more fun Places
  • 10. Pgdmclass.blo Make Presentation much more fun Properties
  • 11. Pgdmclass.blo Make Presentation much more fun Organisation
  • 12. Pgdmclass.blo Make Presentation much more fun Information
  • 13. INDUSTRY MARKET Communication Information Money Goods/Services Pgdmclass.blo Make Presentation much more fun Simple Marketing System
  • 14. Pgdmclass.blo Make Presentation much more fun Simple Marketing System
  • 15. o Needs, Wants and Demands o Target Markets, Positioning and Segmentation o Offerings and Brands o Value (qsp) and Satisfaction o Marketing Channels o Supply Chain o Competition o Marketing Environment Pgdmclass.blo Make Presentation much more fun Core Marketing Concepts
  • 16. o The Production Concept o The Product Concept o The Selling Concept o The Marketing Concept o The Holistic Marketing Concept Pgdmclass.blo Make Presentation much more fun Co. Orientation Towards Marketplaces
  • 17. Pgdmclass.blo Make Presentation much more fun
  • 18. o Based on the development, design and implementation of marketing programs, processes and activities that recognizes their breadth and interdependencies. o Recognizes that “Everything Matters”. o Comprises of following- o Relationship Marketing o Integrated Marketing o Internal Marketing o Performance Marketing Pgdmclass.blo Make Presentation much more fun The Holistic Marketing Concept
  • 19. o Developing Marketing Strategies and Plans o Identify long run potential opportunities o Capturing Marketing Insights o Collecting information about marketing environment o Connecting with Customers o How to best create value for chosen tgt mkt & develop strong, profitable, long term relationship with customers o Building strong Brands o Anticipating competitors’ moves & know how to react quickly & decisively. o Shaping the Market Offerings o Tangible offering to the market includes product quality, features, design and packaging o Delivering Value o Deliver the value embodied in the products and services. o Communicating Value o Strong marketing communication to tell customers the value in the offering. o Creating Long-term Growth o New product development Pgdmclass.blo Make Presentation much more fun Marketing Management Tasks
  • 20. Thank You www.pgdmclass.blogspot.in Make Presentation much more fun Download More Presentation From :