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DEFINING MARKETING FOR 21ST
CENTURY
Pgdmclass.blo Make Presentation much more fun
Marketing is an organizational function and a set
of process for creating, communicating, and
delivering value to custome...
o GOODS
o SERVICES
o EVENTS
o EXPERIENCES
o PERSONS
o PLACES
o PROPERTIES
o ORGANISATION
S
o INFORMATION
o IDEAS
What is M...
GOODS
Pgdmclass.blo Make Presentation much more fun
Goods
Pgdmclass.blo Make Presentation much more fun
Services
Pgdmclass.blo Make Presentation much more fun
Events
Pgdmclass.blo Make Presentation much more fun
Experiences
Pgdmclass.blo Make Presentation much more fun
Persons
Pgdmclass.blo Make Presentation much more fun
Places
Pgdmclass.blo Make Presentation much more fun
Properties
Pgdmclass.blo Make Presentation much more fun
Organisation
Pgdmclass.blo Make Presentation much more fun
Information
INDUSTRY MARKET
Communication
Information
Money
Goods/Services
Pgdmclass.blo Make Presentation much more fun
Simple Market...
Pgdmclass.blo Make Presentation much more fun
Simple Marketing System
o Needs, Wants and Demands
o Target Markets, Positioning and Segmentation
o Offerings and Brands
o Value (qsp) and Satisfa...
o The Production Concept
o The Product Concept
o The Selling Concept
o The Marketing Concept
o The Holistic Marketing Conc...
Pgdmclass.blo Make Presentation much more fun
o Based on the development, design and implementation of
marketing programs, processes and activities that recognizes
thei...
o Developing Marketing Strategies and Plans
o Identify long run potential opportunities
o Capturing Marketing Insights
o C...
Thank You
www.pgdmclass.blogspot.in
Make Presentation much more fun
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Defining marketing for 21 st century

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This Presentation is all about Defining marketing for 21 st century, It's have topic like What is Marketing?, What is Marketed?, Simple Marketing System, Core Marketing Concepts, Co. Orientation Towards Marketplaces, The Holistic Marketing Concept, Marketing Management Tasks.
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For Download You can visit my blog That is pgdmclass.blogspot.in

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Defining marketing for 21 st century

  1. 1. 8 7 6 5 4 3 2 1 DEFINING MARKETING FOR 21ST CENTURY Pgdmclass.blo Make Presentation much more fun
  2. 2. Marketing is an organizational function and a set of process for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. (AMA) Marketing Management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering and communicating superior customer value Pgdmclass.blo Make Presentation much more fun What is Marketing?
  3. 3. o GOODS o SERVICES o EVENTS o EXPERIENCES o PERSONS o PLACES o PROPERTIES o ORGANISATION S o INFORMATION o IDEAS What is Marketed? Pgdmclass.blo Make Presentation much more fun
  4. 4. GOODS Pgdmclass.blo Make Presentation much more fun Goods
  5. 5. Pgdmclass.blo Make Presentation much more fun Services
  6. 6. Pgdmclass.blo Make Presentation much more fun Events
  7. 7. Pgdmclass.blo Make Presentation much more fun Experiences
  8. 8. Pgdmclass.blo Make Presentation much more fun Persons
  9. 9. Pgdmclass.blo Make Presentation much more fun Places
  10. 10. Pgdmclass.blo Make Presentation much more fun Properties
  11. 11. Pgdmclass.blo Make Presentation much more fun Organisation
  12. 12. Pgdmclass.blo Make Presentation much more fun Information
  13. 13. INDUSTRY MARKET Communication Information Money Goods/Services Pgdmclass.blo Make Presentation much more fun Simple Marketing System
  14. 14. Pgdmclass.blo Make Presentation much more fun Simple Marketing System
  15. 15. o Needs, Wants and Demands o Target Markets, Positioning and Segmentation o Offerings and Brands o Value (qsp) and Satisfaction o Marketing Channels o Supply Chain o Competition o Marketing Environment Pgdmclass.blo Make Presentation much more fun Core Marketing Concepts
  16. 16. o The Production Concept o The Product Concept o The Selling Concept o The Marketing Concept o The Holistic Marketing Concept Pgdmclass.blo Make Presentation much more fun Co. Orientation Towards Marketplaces
  17. 17. Pgdmclass.blo Make Presentation much more fun
  18. 18. o Based on the development, design and implementation of marketing programs, processes and activities that recognizes their breadth and interdependencies. o Recognizes that “Everything Matters”. o Comprises of following- o Relationship Marketing o Integrated Marketing o Internal Marketing o Performance Marketing Pgdmclass.blo Make Presentation much more fun The Holistic Marketing Concept
  19. 19. o Developing Marketing Strategies and Plans o Identify long run potential opportunities o Capturing Marketing Insights o Collecting information about marketing environment o Connecting with Customers o How to best create value for chosen tgt mkt & develop strong, profitable, long term relationship with customers o Building strong Brands o Anticipating competitors’ moves & know how to react quickly & decisively. o Shaping the Market Offerings o Tangible offering to the market includes product quality, features, design and packaging o Delivering Value o Deliver the value embodied in the products and services. o Communicating Value o Strong marketing communication to tell customers the value in the offering. o Creating Long-term Growth o New product development Pgdmclass.blo Make Presentation much more fun Marketing Management Tasks
  20. 20. Thank You www.pgdmclass.blogspot.in Make Presentation much more fun Download More Presentation From :
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