The Marketer Who Went Off Consumption

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    The Marketer Who Went Off Consumption - Presentation Transcript

    1. the marketer who went off consumption (gaurav mishra) mandala nyc october 16, 2008
    2. let’s start with a story about dolls http://www.flickr.com/photos/wererabbit/2277063568/
    3. i was split into two halves http://www.flickr.com/photos/grimages/2816577131/
    4. first, i stopped buying new dolls http://www.flickr.com/photos/christiansvaneskolding/205854954/
    5. then, i gave away my old dolls http://www.flickr.com/photos/pliabletrade/421407033/
    6. the last thing i gave away http://flickr.com/photos/hyku/368912557/
    7. why go off consumption? hat tip to ronald inglehart and abraham maslow things/ experiences/ relationships survival meaning pre-materialistic post-materialistic
    8. why go off consumption in india? hat tip to ronald inglehart and abraham maslow things/ experiences/ relationships survival meaning pre-materialistic post-materialistic
    9. seven consumption trends
        • multi-tasking
        • fitting in/standing out
        • owning
        • buying
        • hoarding
        • conspicuous
        • individuals
        • down-shifting
        • being
        • experiencing
        • sharing/exchanging
        • giving
        • conscious
        • groups
    10. i'm looking for stories if you know someone who gave up their dolls,  do let me know   [email_address] www.gauravonomics.com www.offconsumption.com +1-202-279-1925

    + Gaurav MishraGaurav Mishra, 2 years ago

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    My talk at Mandala NYC on October 16, 2008.

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