Research: Top 100 Indian Online Influencers

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Research on the top 100 Indian online influencers. MSLGROUP analysis, Tweeple.in and Pinstorm lists, Klout and Peerindex scores.

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Research: Top 100 Indian Online Influencers

  1. 1. RESEARCH: THE TOP 100ONLINE INFLUENCERS ININDIA Gaurav Mishra | Gauravonomics Asia Director of Digital and Social Media, MSLGROUP
  2. 2. TWITTER • Out of the top 100 Indian online influencers, 51 are celebrities, 4 BEHAVIOR OF are brands and 45 are efluencers. TOP 100 INDIAN • Efluencers have fewer followers, more follows and more tweets INFLUENCERS than brands and celebrities. Number of Followers Number of Follows500000 1500375000 1125250000 750125000 375 0 0 Celebrities Brands Efluencers All Celebrities Brands Efluencers All Median Mean Median Mean Follwers/ Follows Ratio Number of Tweets 60000 30000 45000 22500 30000 15000 15000 7500 0 0 Celebrities Brands Efluencers All Celebrities Brands Efluencers All Median Mean Median MeanSource: MSLGROUP analysis, Tweeple.in and Pinstorm lists, Klout and Peerindex scores
  3. 3. TYPOLOGY OF OF TOP 100 INDIAN All Broadcasters Connectors Networkers Total INFLUENCERS Talkers 5 13 7 25 Regulars 14 11 4 29 Lurkers 43 1 2 46 Total 62 25 13 100 • Most top 100 celebrities are Brands Broadcasters Connectors Networkers Total Broadcasters-Lurkers Talkers 0 0 1 1 • Most top 100 brands are Regulars 3 0 0 3 Broadcasters-Regulars Lurkers 0 0 0 0 Total 3 0 1 4 • Most top 100 efluencers are Connectors-Talkers Celebrities Broadcasters Connectors Networkers Total Talkers 3 0 0 3 • Follower/ Follows Ratio: Regulars 6 0 0 6 - Broadcasters: >50 Lurkers 42 0 0 42 - Connectors: 5-50 Total 51 0 0 51 - Networkers: <5 Efluencers Broadcasters Connectors Networkers Total • Ratio Number of tweets: Talkers 2 13 6 21 - Talkers: >25000 Regulars 5 11 4 20 Lurkers 1 1 2 4 - Regulars: 5000-25000 Total 8 25 12 45 - Lurkers: <5000Source: MSLGROUP analysis, Tweeple.in and Pinstorm lists, Klout and Peerindex scores
  4. 4. TOP 100 INDIAN INFLUENCERS: CELEBRITIES Celebrities Broadcasters Connectors Networkers • Most top 100 celebrities are Broadcasters-Lurkers Talkers 3 0 0 Regulars 6 0 0 Lurkers 42 0 0Source: MSLGROUP analysis, Tweeple.in and Pinstorm lists, Klout and Peerindex scores
  5. 5. TOP 100 INDIAN INFLUENCERS: BRANDS Brands Broadcasters Connectors Networkers • Most top 100 brands are Broadcasters-Regulars Talkers 0 0 1 Regulars 3 0 0 Lurkers 0 0 0Source: MSLGROUP analysis, Tweeple.in and Pinstorm lists, Klout and Peerindex scores
  6. 6. TOP 100 INDIAN INFLUENCERS: Efluencers Broadcasters Connectors Networkers EFLUENCERS Talkers 2 13 6 • Most top 100 efluencers are Connectors-Talkers Regulars 5 11 4 Lurkers 1 1 2Source: MSLGROUP analysis, Tweeple.in and Pinstorm lists, Klout and Peerindex scores
  7. 7. LET’S STAY IN TOUCH gauravonomics.com gauravonomics on your favorite social network

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