MSFS 556: Introduction to Social Media in Business, Development & Government
1. MSFS 556: Social Media in
Business, Development, and
Government
Session #1: January 7, 2009
Gaurav Mishra
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
2. MSFS 556: Social Media in
Business, Development, and
Government
Five Questions
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
3. Question #1
What is social media and why is it
important?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
4. Question #2
How is social media changingā¦ media?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
5. Question #3
How is social media changingā¦ business?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
6. Question #4
How is social media changingā¦
development?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
7. Question #5
How is social media changingā¦
government?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
8. MSFS 556: Social Media in
Business, Development, and
Government
Three Mantras
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
9. Mantra #1
The future has already arrived. Itās just not
evenly distributed yet.
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
10. Mantra #2
Interdisciplinary, collaborative inquiry.
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
11. Mantra #3
The tools are transient.
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
12. Introductions
Backgrounds, interests & expectations
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
13. MSFS 556: Social Media in
Business, Development, and
Government
Expectations, workload & grading
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
14. Expected learning objectives
ļ§ Apart from the five questionsā¦
ļ§ How to use social media tools.
ļ§ How to learn to use new social media
tools.
ļ§ How to use filters to make sense of social
media.
ļ§ How to curate news and knowledge.
ļ§ How to engage in an online public debate.
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
15. Grading
ļ§ Presentation on selected topic: 15%
ļ§ Weekly blog posts on the selected topic:
15%
ļ§ 10000 word end term paper on the
selected topic: 15%
ļ§ Weekly personal journal: 15%
ļ§ Weekly reading reactions: 20%
ļ§ Class participation: 20%
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
16. Expected weekly workload
ļ§ Reading: 3 hours
ļ§ Watching online video: 1 hour
ļ§ Research for paper/ presentation: 2 hours
ļ§ Personal journal: 1 hour
ļ§ Reading reactions: 1 hour
ļ§ Overall: 8 hours
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
17. Question #1
What is social media and why is it
important?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
18. What is social media?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
19. What is social media?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
20. What is social media?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
21. What is social media?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
22. What is social media?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
23. What is social media?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
24. What is social media?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
25. What is social media?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
26. What is social media?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
27. What is social media?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
28. What is social media?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
29. What is social media?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
30. What is social media?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
31. What is social media?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
32. What is social media?
ļ§ ļ§
Blogging Social networking
ļ§ ļ§
Microblogging Social voting
ļ§ ļ§
Videoblogging Social bookmarking
ļ§ ļ§
Photoblogging Lifestreaming
ļ§ ļ§
Podcasting Wikis
ļ§ ļ§
Mapping Virtual worlds
ļ§ ā¦
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
33. What is social media?
ļ§ ļ§
Social media Read write web
ļ§ ļ§
Social computing Citizen media
ļ§ ļ§
Social software Peer to peer media
ļ§ ļ§
Social web Web 2.0
ļ§ ļ§
Participatory media Wikinomics
ļ§ ļ§
Participatory web Crowdsourcing
ļ§ ā¦
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
34. Why is social media important?
Content
The 4 Cs of
Cumulative
Collaboration
Value Social Media
Community
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
35. Why is social media important?
ļ§ Collective
ļ§ Transparent
intelligence
conversations
ļ§ Collective
ļ§ Relationships, not
consciousness
transactions
ļ§ Viral grassroots
ļ§ Ambient awareness
activism
ļ§ Friction free
ļ§ Leaderless
markets
organizations
ļ§ā¦
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
36. Why is social media important?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
37. The Intersection of CCT & MSFS
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Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
38. Question #2
How is social media changingā¦ media?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
39. How is it changingā¦ media?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
40. How is it changingā¦ media?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
41. How is it changingā¦ media?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
42. How is it changingā¦ media?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
43. How is it changingā¦ media?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
44. How is it changingā¦ media?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
45. How is it changingā¦ media?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
46. How is it changingā¦ media?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
47. How is it changingā¦ media?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
48. How is it changingā¦ media?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
49. How is it changingā¦ media?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
50. How is it changingā¦ media?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
51. How is it changingā¦ media?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
52. How is it changingā¦ media?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
53. How is it changingā¦ media?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
54. How is it changingā¦ media?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
55. How is it changingā¦ media?
Pew Research, December 2008
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
56. How is it changingā¦ media?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
57. Question #3
How is social media changingā¦ business?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
58. How is it changingā¦ business?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
59. How is it changingā¦ business?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
60. How is it changingā¦ business?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
61. How is it changingā¦ business?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
62. How is it changingā¦ business?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
63. How is it changingā¦ business?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
64. How is it changingā¦ business?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
65. How is it changingā¦ business?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
66. How is it changingā¦ business?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
67. How is it changingā¦ business?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
68. How is it changingā¦ business?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
69. How is it changingā¦ business?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
70. How is it changingā¦ business?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
71. How is it changingā¦ business?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
72. How is it changingā¦ business?
Jeff Jarvis
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
73. How is it changingā¦ business?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
74. How is it changingā¦ business?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
75. Six-step social media process
(1) LISTEN (2) UNDERSTAND (3) ENGAGE
Data
Data Data
Insights Strategy Tactics
Analysis
Collection Mining
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
76. How is it changingā¦ business?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
77. How is it changingā¦ business?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
78. How is it changingā¦ business?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
79. How is it changingā¦ business?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
80. Question #4
How is social media changingā¦
development?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
81. How is it changingā¦ development?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
82. How is it changingā¦ development?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
83. How is it changingā¦ development?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
84. How is it changingā¦ development?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
85. How is it changingā¦ development?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
86. How is it changingā¦ development?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
87. How is it changingā¦ development?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
88. How is it changingā¦ development?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
89. How is it changingā¦ development?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
90. Question #5
How is social media changingā¦
government?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
91. How is it changingā¦ government?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
92. How is it changingā¦ government?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
93. How is it changingā¦ government?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
94. How is it changingā¦ government?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
95. How is it changingā¦ government?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
96. How is it changingā¦ government?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
97. How is it changingā¦ government?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
98. How is it changingā¦ government?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
99. How is it changingā¦ government?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
100. How is it changingā¦ government?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
101. How is it changingā¦ government?
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
102. MSFS 556: Social Media in
Business, Development, and
Government
Syllabus
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
103. Session #1: January 7
ļ§ Introduction to MSFS 556: Social Media in
Business, Development, and Government
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
104. Session #2: January 12
ļ§ International perspectives on access to
and usage of digital media.
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
105. Session #3: January 26
ļ§ Why is social media important?
ļ§ Readings:
ā āHere Comes Everybodyā by Clay Shirky
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
106. Session #4: February 2
ļ§ Why is social media important?
ļ§ Readings:
ā āThe Wealth of Networksā by Yochai Benkler
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
107. Session #5: February 9
ļ§ How is social media changingā¦ media?
ļ§ Case studies on crisis reporting:
ā Terrorism: New York, London & Mumbai
ā Natural disasters: Katrina, Tsunami & China
Earthquake
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
108. Session #6: February 23
ļ§ How is social media changingā¦ media?
ļ§ Case studies on:
ā Citizen journalism websites: Global Voices,
NowPublic & OhMyNews
ā Legacy media initiatives: CNN iReport, Al
Jajeera Sharek & Current TV
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
109. Session #7: March 2
ļ§ How is social media changingā¦ business?
ļ§ Case studies on:
ā Market research: Crowdsourcing, prosumers
& ideagoras
ā Marketing: Social media outreach, branded
communities & viral marketing
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
110. Session #8: March 16
ļ§ How is social media changingā¦ business?
ļ§ Case studies on:
ā Customer support: Brand monitoring,
GetSatisfaction & Twitter
ā Consumer activism: Dell Hell, anti-
consumerism & green activism
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
111. Session #9: March 23
ļ§ How is social media changingā¦
development?
ļ§ Case studies on:
ā Micro-philanthropy: Kiva, Global Giving &
Donors Choose
ā Online support vs. offline action: Change-
blogging, Facebook Causes & Change.org
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
112. Session #10: March 30
ļ§ How is social media changingā¦
government?
ļ§ Case studies on:
ā Political activism: Netroots, rightroots &
MyBarackObama
ā Participatory government: Change.gov &
AmericaSpeaks
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
113. Session #11: April 6
ļ§ How is social media changingā¦
government?
ļ§ Case studies on:
ā Mobile election monitoring in Kenya,
Bangladesh & United States
ā Smart mobs in Philippines, Ukraine & Greece
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
114. Session #12: April 20
ļ§ How is social media changingā¦
government?
ļ§ Case study on:
ā Public diplomacy 2.0, propaganda 2.0 or war
2.0: Israel-Hamas, Russia-Georgia & the War
on Terror.
ā Online citizen activism & censorship in China
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
115. Session #13: April 27
ļ§ Closing session: The presentation of self,
the use of filters & media literacy
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
116. Discussion
Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009