Social Media & Public
                  Diplomacy 2.0
                                May 8, 2009
                        ...
Iraq: Deputy PM Barham Salih




                                  Source: http://twitter.com/barhamsalih
Gaurav Mishra | ...
Iraq: State Dept Tech Delegation




     Source: http://www.cnn.com/video/data/2.0/video/tech/2009/04/22/am.intv.dorsey.t...
Iraq: Salam Pax Twitter




                           Source: http://twitter.com/Salam/status/1724679615
Gaurav Mishra | ...
Iraq: Salam Pax Blog




                                 Source: http://salampax.wordpress.com/
Gaurav Mishra | Yahoo! Fe...
Three Questions
 What is social media and why is it
  important?
 How is social media changing media, civil
  society, a...
What is social media and why
        is it important?




Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gau...
Tool Agnostic
                                                         
      Blogging                                  ...
Terminology Agnostic
                                                          
      Social media                      ...
The 4 Cs of Digital Inequality


                                                   3                      4
             ...
World Map: Internet Users




                                              Source: NYT
Gaurav Mishra | Yahoo! Fellow at G...
Social Media Usage by Country
                                         USA      China      Japan     UK        India     B...
Attitudes Towards Sociability
    200%

                                32%
    150%

                                    ...
Attitude Towards Privacy
                   79%
   80%
                                                         69%
   70%...
Attitudes Towards Trust




           Source: Universal McCann, 2008, Active Internet Users, Age 16-54
Gaurav Mishra | Ya...
How is social media changing
         media, civil society &
              government?




Gaurav Mishra | Yahoo! Fellow a...
Old Media + New Media




Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@g...
The Digital News Lifecycle

                              Context                                 Analysis

              ...
India: Mumbai Terror Attack




                      Source: http://flickr.com/photos/vinu/sets/72157610144709049/
Gaurav...
India: Mumbai Terror Attack




                         Source: http://search.twitter.com/search?q=%23mumbai
Gaurav Mishr...
India: Mumbai Terror Attack




              Source: http://www.flickr.com/photos/gauravonomics/sets/72157610357499942/
G...
International: Global Voices




                                   Source: http://globalvoicesonline.org
Gaurav Mishra | ...
Qatar: Al Jazeera Sharek




                                   Source: http://sharek.aljazeera.net/
Gaurav Mishra | Yahoo...
USA: Twitter Vote Report




                                Source: http://blog.twittervotereport.com/
Gaurav Mishra | Ya...
India: Vote Report India




                                       Source: http://votereport.in
Gaurav Mishra | Yahoo! Fe...
Gaza: Al Jazeera War on Gaja




                               Source: http://labs.aljazeera.net/warongaza/
Gaurav Mishra...
Egypt: April 6 Movement




                       Source: http://www.facebook.com/group.php?gid=9973986703
Gaurav Mishra ...
Columbia: Million Voices/ FARC




                       Source: http://www.facebook.com/group.php?gid=6684734468
Gaurav ...
India: Pink Chaddi Campaign




                            Source: http://thepinkchaddicampaign.blogspot.com
Gaurav Mishr...
China: Harmonius/ River Crab




                         Jiang Zemin (Three Represents) + Hu Jintao (Harmoinus)

        ...
USA: My.BarackObama.com




                                  Source: http://my.barackobama.com/
Gaurav Mishra | Yahoo! Fe...
USA: Barack Obama on YouTube




                        Source: http://www.youtube.com/user/barackobamadotcom
Gaurav Mish...
India: L K Advani’s Blog




                                     Source: http://blog.lkadvani.in/
Gaurav Mishra | Yahoo! ...
India: Bloggers for Advani




                       Source: http://groups.google.com/group/bloggers4advani?pli=1
Gaurav ...
Israel: Netanyahu Website




                                    Source: http://ru.netanyahu.org.il/
Gaurav Mishra | Yaho...
Israel: Netanyahu Twitter




                                  Source: http://twitter.com/netanyahu
Gaurav Mishra | Yahoo...
USA: Open for Questions




                          Source: http://www.whitehouse.gov/openforquestions/
Gaurav Mishra | ...
China: People’s Daily E-Two Sessions




                                  Source: http://elianghui.people.com.cn/2009/
  ...
Why should diplomats be
       interested in social media?




Gaurav Mishra | Yahoo! Fellow at Georgetown University | ww...
USA: America.gov




                                    Source: http://www.america.gov/
Gaurav Mishra | Yahoo! Fellow at ...
USA: State Department




                                      Source: http://www.state.gov/
Gaurav Mishra | Yahoo! Fello...
USA: State Dept. Dipnote Blog




                                      Source: http://blogs.state.gov/
Gaurav Mishra | Ya...
USA: Colleen Graffy on Twitter




                                Source: http://twitter.com/Colleen_Graffy
Gaurav Mishra...
USA: Democracy Video Challenge




                              Source: http://www.videochallenge.america.gov/
 Gaurav Mi...
USA: Alliance of Youth Movements




                          Source: http://info.howcast.com/youthmovements/summit
 Gaur...
USA: X Life Game




                                     Source: http://xlifegames.com/
Gaurav Mishra | Yahoo! Fellow at ...
USA: Dept of Defense




                                   Source: http://www.defenselink.mil/
Gaurav Mishra | Yahoo! Fel...
USA: DoD Bloggers Roundtable




                               Source: http://www.defenselink.mil/Blogger
Gaurav Mishra |...
USA: Mawtani in Iraq by DoD




                                     Source: http://mawtani.com/ar/
Gaurav Mishra | Yahoo!...
USA: Magharebia in North Africa DoD




                                      Source: http://magharebia.com/
 Gaurav Mishr...
Israel: Israel Politik Blog




                                   Source: http://www.israelpolitik.org/
Gaurav Mishra | Y...
Israel: IDF YouTube Channel




                             Source: http://www.youtube.com/user/idfnadesk
Gaurav Mishra |...
Israel: Help Us Win




                                   Source: http://www.helpuswin.org/
Gaurav Mishra | Yahoo! Fellow...
Concerns About Diplomacy 2.0
 Public diplomacy or propaganda
 Foreign ministry or defense ministry
 Domestic or foreign...
In Summary




Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
The 4Cs of Social Media
       Visible

                                             Creators > Curators > Consumers
     ...
Three Mantras of Social Media
 The future has already arrived. It’s just not
  evenly distributed yet.

 Technology dete...
Social Media + Diplomacy
 Listen/ Understand: Aggregate public
  opinion + flag flash points
 Engage/ Energize: Virality...
Thank You

           Blog: gauravonomics.com/blog
             Twitter: @gauravonomics
          Email: gauravonomics@gma...
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Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

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Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

  1. 1. Social Media & Public Diplomacy 2.0 May 8, 2009 Program for Iraqi Diplomats Georgetown University Gaurav Mishra Yahoo! Fellow at Georgetown University Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  2. 2. Iraq: Deputy PM Barham Salih Source: http://twitter.com/barhamsalih Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  3. 3. Iraq: State Dept Tech Delegation Source: http://www.cnn.com/video/data/2.0/video/tech/2009/04/22/am.intv.dorsey.twitter.cnn.html Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  4. 4. Iraq: Salam Pax Twitter Source: http://twitter.com/Salam/status/1724679615 Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  5. 5. Iraq: Salam Pax Blog Source: http://salampax.wordpress.com/ Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  6. 6. Three Questions  What is social media and why is it important?  How is social media changing media, civil society, and government?  Why should diplomats be interested in social media? Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  7. 7. What is social media and why is it important? Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  8. 8. Tool Agnostic   Blogging Social networking   Microblogging Social voting   Videoblogging Social bookmarking   Photoblogging Lifestreaming   Podcasting Wikis   Mapping Virtual worlds  … Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  9. 9. Terminology Agnostic   Social media Read write web   Social computing Citizen media   Social software Peer to peer media   Social web Web 2.0   Participatory media New media   Participatory web Crowdsourcing  … Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  10. 10. The 4 Cs of Digital Inequality 3 4 1 2 Computing Devices Connection Content Capabilities The Digital Binary Group: Focus on Access (Computers + Connection) The Digital Inequality Group: Focus on Application (Content + Capabilities) Geography/ Nationality/ Urban-Rural/ Race/ Ethnicity/ Age/ Gender/ Profession Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  11. 11. World Map: Internet Users Source: NYT Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  12. 12. Social Media Usage by Country USA China Japan UK India Brazil Russia World Update personal weblog 16% 61% 47% 25% 36% 34% 20% 28% Upload to video sharing website 18% 46% 20% 32% 45% 55% 20% 29% Upload to a photo sharing website 32% 56% 21% 50% 49% 61% 39% 39% Manage profile on a social network 35% 56% 42% 60% 59% 69% 54% 48% Subscribe to a RSS feed 14% 44% 31% 25% 37% 45% 45% 26% Download a podcast 22% 65% 30% 42% 49% 54% 47% 36% Read blogs/weblogs 51% 84% 84% 66% 77% 79% 62% 63% Watch video clips online 63% 84% 68% 85% 80% 88% 58% 75% Number of internet users (millions) 100.0 61.0 29.8 17.8 17.8 13.8 8.6 475.0 Source: Universal McCann, 2008; Active Internet Users, Age 16-54; Last Month Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  13. 13. Attitudes Towards Sociability 200% 32% 150% 22% 64% 11% 100% 7% 59% 45% 25% 10% 25% 8% 50% 13% 20% 40% 34% 32% 64% 30% 50% 11% 21% 0% 33% 36% 36% Brazil India Russia United Japan States France Online conversations as meaningful More friends online than offline Easier to make friends online More enjoyment from online friends Source: Synovate, 2008, Social Network Users Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  14. 14. Attitude Towards Privacy 79% 80% 69% 70% 21% 60% 10% 51% 50% 39% 36% 40% 44% 19% 20% 30% 43% 20% 20% 8% 6% 5% 12% 10% 14% 1% 20% 14% 6% 0% 24% 16% Brazil 8% India Russia United Japan States France Privacy Concern Security Concern Other Concerns Source: Synovate, 2008, Social Network Users Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  15. 15. Attitudes Towards Trust Source: Universal McCann, 2008, Active Internet Users, Age 16-54 Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  16. 16. How is social media changing media, civil society & government? Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  17. 17. Old Media + New Media Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  18. 18. The Digital News Lifecycle Context Analysis News Story Conversation REACH/ Blog Post DEPTH Personalization SMS Alert TIME © Gaurav Mishra (www.gauravonomics.com) Hat Tip: The News Diamond by Paul Bradshaw (www.onlinejournalismblog.com) Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  19. 19. India: Mumbai Terror Attack Source: http://flickr.com/photos/vinu/sets/72157610144709049/ Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  20. 20. India: Mumbai Terror Attack Source: http://search.twitter.com/search?q=%23mumbai Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  21. 21. India: Mumbai Terror Attack Source: http://www.flickr.com/photos/gauravonomics/sets/72157610357499942/ Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  22. 22. International: Global Voices Source: http://globalvoicesonline.org Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  23. 23. Qatar: Al Jazeera Sharek Source: http://sharek.aljazeera.net/ Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  24. 24. USA: Twitter Vote Report Source: http://blog.twittervotereport.com/ Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  25. 25. India: Vote Report India Source: http://votereport.in Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  26. 26. Gaza: Al Jazeera War on Gaja Source: http://labs.aljazeera.net/warongaza/ Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  27. 27. Egypt: April 6 Movement Source: http://www.facebook.com/group.php?gid=9973986703 Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  28. 28. Columbia: Million Voices/ FARC Source: http://www.facebook.com/group.php?gid=6684734468 Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  29. 29. India: Pink Chaddi Campaign Source: http://thepinkchaddicampaign.blogspot.com Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  30. 30. China: Harmonius/ River Crab Jiang Zemin (Three Represents) + Hu Jintao (Harmoinus) Hat Tip: Rebecca Mackinnon (http://rconversation.blogs.com ) Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  31. 31. USA: My.BarackObama.com Source: http://my.barackobama.com/ Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  32. 32. USA: Barack Obama on YouTube Source: http://www.youtube.com/user/barackobamadotcom Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  33. 33. India: L K Advani’s Blog Source: http://blog.lkadvani.in/ Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  34. 34. India: Bloggers for Advani Source: http://groups.google.com/group/bloggers4advani?pli=1 Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  35. 35. Israel: Netanyahu Website Source: http://ru.netanyahu.org.il/ Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  36. 36. Israel: Netanyahu Twitter Source: http://twitter.com/netanyahu Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  37. 37. USA: Open for Questions Source: http://www.whitehouse.gov/openforquestions/ Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  38. 38. China: People’s Daily E-Two Sessions Source: http://elianghui.people.com.cn/2009/ Chinese People’s Political Consultative Conference (CPPCC) and the National People’s Congress (NPC) Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  39. 39. Why should diplomats be interested in social media? Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  40. 40. USA: America.gov Source: http://www.america.gov/ Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  41. 41. USA: State Department Source: http://www.state.gov/ Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  42. 42. USA: State Dept. Dipnote Blog Source: http://blogs.state.gov/ Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  43. 43. USA: Colleen Graffy on Twitter Source: http://twitter.com/Colleen_Graffy Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  44. 44. USA: Democracy Video Challenge Source: http://www.videochallenge.america.gov/ Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  45. 45. USA: Alliance of Youth Movements Source: http://info.howcast.com/youthmovements/summit Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  46. 46. USA: X Life Game Source: http://xlifegames.com/ Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  47. 47. USA: Dept of Defense Source: http://www.defenselink.mil/ Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  48. 48. USA: DoD Bloggers Roundtable Source: http://www.defenselink.mil/Blogger Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  49. 49. USA: Mawtani in Iraq by DoD Source: http://mawtani.com/ar/ Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  50. 50. USA: Magharebia in North Africa DoD Source: http://magharebia.com/ Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  51. 51. Israel: Israel Politik Blog Source: http://www.israelpolitik.org/ Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  52. 52. Israel: IDF YouTube Channel Source: http://www.youtube.com/user/idfnadesk Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  53. 53. Israel: Help Us Win Source: http://www.helpuswin.org/ Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  54. 54. Concerns About Diplomacy 2.0  Public diplomacy or propaganda  Foreign ministry or defense ministry  Domestic or foreign audiences  Overt or covert operations  Same questions in USA, Israel, Russia, China, Iran, India, Iraq  Different answers for each socio-political- ideological context Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  55. 55. In Summary Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  56. 56. The 4Cs of Social Media Visible Creators > Curators > Consumers The 1:9:90 rule Content Collective Action > Co-creation > Conversations Collaboration Size + Strength + Social Object Implicit or explicit Community Privacy + reputation + info filters Collective Intelligence Invisible Easy Difficult © Gaurav Mishra (www.gauravonomics.com) Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  57. 57. Three Mantras of Social Media  The future has already arrived. It’s just not evenly distributed yet.  Technology determines what is possible and what isn’t; society chooses what happens and what doesn’t.  The tools are transient; the value system is here to stay. Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  58. 58. Social Media + Diplomacy  Listen/ Understand: Aggregate public opinion + flag flash points  Engage/ Energize: Virality + modularity  Defend: Hacktivism + astroturfing  Internal: Collaboration + community + knowledge management Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
  59. 59. Thank You Blog: gauravonomics.com/blog Twitter: @gauravonomics Email: gauravonomics@gmail.com Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
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