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Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
Gaurav Mishra New Comm Forum Sms Social Network 04232009
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Gaurav Mishra New Comm Forum Sms Social Network 04232009

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My presentation at the 2009 NewComm Forum on SMS as a Social Networking Platform

My presentation at the 2009 NewComm Forum on SMS as a Social Networking Platform

Published in: Design, Technology, Business
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  • Gaurav,
    I must appreciate your slides and efforts. Have you anything to share for SMS content writing?
    Anjali
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
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  • 1. SMS as a Social Networking Platform April 29, 2009 NewComm Forum Gaurav Mishra SNCR Fellow | GU Yahoo! Fellow Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 2. Context Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 3. Context 1 of 3 Research on social media in the emerging BRIC countries: Brazil, Russia, India & China Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 4. Context 2 of 3 What can marketers, and entrepreneurs, learn from digital activists? Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 5. Context 3 of 3 How to engage people who aren’t going to spend much, or anything at all, at little or no cost? Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 6. Three Big Ideas Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 7. Big Idea: 1 of 3 The $50 mobile phone will continue to be the default computing device for billions of users in Asia and Africa. Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 8. Big Idea: 2 of 3 SMS (not WAP, GPRS or 3G) will be the primary technology for web access for these users. Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 9. Big Idea: 3 of 3 The question is: can we create a social networking platform entirely on SMS? Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 10. Mobile Social Networking: Take One Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 11. Facebook Mobile Source: http://www.facebook.com/apps/application.php?id=2915120374&b#/mobile/ Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 12. MySpace Mobile Source: http://www.myspace.com/index.cfm?fuseaction=mobile Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 13. Linkedin Mobile Source: http://linkedin.com/static?key=promo_mobile Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 14. QQ Mobile Source: http://mobile.qq.com/ via Benjamin Joffe Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 15. Loopt Source: http://loopt.com Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 16. Aka Aki Source: http://aka-aki.com/ Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 17. Brightkite Source: http://brightkite.com Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 18. Google Latitude Source: http://www.google.com/latitude/intro.html Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 19. MocoSpace Source: http://mocospace.com/ Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 20. Peperonity Source: http://peperonity.com/ Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 21. JuiceCaster Source: http://juicecaster.com/ Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 22. Mobile Social Networking: Take 1 Phone- Text Mobile specific messaging website apps Upload Geo- photo/ location video via services email © Gaurav Mishra (www.gauravonomics.com) Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 23. Mobile Social Networking: Take 2      Phone- Text Mobile specific messaging website apps Upload Geo- photo/ location video via services email   © Gaurav Mishra (www.gauravonomics.com) Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 24. Internet in Asia & Africa The $50 mobile phone as the default device for internet access in Asia and Africa Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 25. World Map of Computer Penetration Source: United Nations Global Development Goals Indication Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 26. World Map of Internet Penetration Source: Emiel van Wegen based on World Internet Stats data Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 27. Cost of Broadband Access Source: Wired Magazine based on ITU data Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 28. India: QuestionBox Source: http://questionbox.org Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 29. India: United Villages www.vnl.in Source: http://unitedvillages.com Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 30. India: Google Internet Bus Source: http://www.google.co.in/intl/en/landing/internetbus/ Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 31. Why Mobile? Source: ITU-UNCTAD World Information Society Report 2007 Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 32. Why Mobile? mobile use Source: ITU-UNCTAD World Information Society Report 2007 Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 33. India: Why Mobile? ICT Penetration in India (August 2008) 30.00% 25.00% 20.00% 15.00% 27.02% 10.00% 5.00% 5.31% 0.00% 0.04% Broadband Internet Mobile Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 34. India: MicroTelecom Source: http://vnl.in Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 35. India: Why SMS? Source:http://www.flickr.com/photos/vm2827/3150157746/ Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 36. Mobile Social Networking: Take Two Can we create a social networking platform entirely on SMS? Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 37. The 4Cs of Social Media Visible Creators > Curators > Consumers The 1:9:90 rule Content Collective Action > Co-creation > Conversations Collaboration Size + Strength + Social Object Implicit or explicit Community Privacy + reputation + recommendation Collective Intelligence Invisible Easy Difficult © Gaurav Mishra (www.gauravonomics.com) Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 38. SMS-Based Social Networking Registering & Searchable filling profile public timeline Sending & receiving Social graph updates Searching own Privacy & or public information timeline filters Friending & Reputation direct messaging system Group forming & Recommendation messaging engine © Gaurav Mishra (www.gauravonomics.com) Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 39. Twitter ON OFF STOP, QUIT ON username OFF username FOLLOW username LEAVE username @username + message D username + message WHOIS username GET username NUDGE username FAV username STATS INVITE phone number Source: http://twitter.com/ Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 40. Identi.ca/ Laconi.ca Source: http://identi.ca/ Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 41. FrontlineSMS Source: http://www.frontlinesms.com/ Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 42. India: SMS Gupshup Source: http://www.smsgupshup.com Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 43. Social SMS  Open-source SMS-based group messaging system.  join <GROUP>  leave <GROUP>  identify <NAME>  list [my] groups  list members of <GROUP>  <GROUP> <MESSAGE> Source: http://github.com/adammck/socialsms/tree/master Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 44. India: BabaJob/ BabaLife Source: http://babajob.com/ and http://babalife.com/ Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 45. Palestine: SoukTel Job Match Source: http://www.souktel.org/JobMatch.htm Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 46. Palestine: SoukTel AidLink Source: http://www.souktel.org/AidLink.htm Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 47. Africa: Mobile-XL XLBrowser Source: http://www.mobile-xl.com via Read Write Web & White African Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 48. 411 SMS Browser Source: http://www.411sms.com/mobilejava Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 49. India: Nokia Life Tools Source: http://www.nokia.com/NOKIA_COM_1/Microsites/Entry_Event/phones/Nokia_Life_Tools_datasheet.pdf Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 50. Nokia Ovi Mail Source: http://mail.ovi.com Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 51. The Digital News Lifecycle Context Analysis News Story Conversation REACH/ Blog Post DEPTH Personalization SMS Alert TIME © Gaurav Mishra (www.gauravonomics.com) Hat Tip: The News Diamond by Paul Bradshaw (www.onlinejournalismblog.com) Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 52. South Africa: Mxit Source: http://www.mxit.co.za Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 53. Kenya: Ushahidi Source: http://ushahidi.com Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 54. India: Vote Report India Source: http://votereport.in Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 55. Using Mobile Social Networks to Mobilize Using Mobile Social Networking for Mobilizing Social Change Source: http://mobichange.org Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 56. Thank You Blog: gauravonomics.com/blog Twitter: @gauravonomics Email: gauravonomics@gmail.com Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com

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