Gaurav Mishra New Comm Forum Sms Social Network 04232009
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Gaurav Mishra New Comm Forum Sms Social Network 04232009

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My presentation at the 2009 NewComm Forum on SMS as a Social Networking Platform

My presentation at the 2009 NewComm Forum on SMS as a Social Networking Platform

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  • Gaurav,
    I must appreciate your slides and efforts. Have you anything to share for SMS content writing?
    Anjali
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Gaurav Mishra New Comm Forum Sms Social Network 04232009 Gaurav Mishra New Comm Forum Sms Social Network 04232009 Presentation Transcript

  • SMS as a Social Networking Platform April 29, 2009 NewComm Forum Gaurav Mishra SNCR Fellow | GU Yahoo! Fellow Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • Context Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • Context 1 of 3 Research on social media in the emerging BRIC countries: Brazil, Russia, India & China Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • Context 2 of 3 What can marketers, and entrepreneurs, learn from digital activists? Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • Context 3 of 3 How to engage people who aren’t going to spend much, or anything at all, at little or no cost? Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • Three Big Ideas Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • Big Idea: 1 of 3 The $50 mobile phone will continue to be the default computing device for billions of users in Asia and Africa. Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • Big Idea: 2 of 3 SMS (not WAP, GPRS or 3G) will be the primary technology for web access for these users. Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • Big Idea: 3 of 3 The question is: can we create a social networking platform entirely on SMS? Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • Mobile Social Networking: Take One Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • Facebook Mobile Source: http://www.facebook.com/apps/application.php?id=2915120374&b#/mobile/ Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • MySpace Mobile Source: http://www.myspace.com/index.cfm?fuseaction=mobile Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • Linkedin Mobile Source: http://linkedin.com/static?key=promo_mobile Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • QQ Mobile Source: http://mobile.qq.com/ via Benjamin Joffe Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • Loopt Source: http://loopt.com Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • Aka Aki Source: http://aka-aki.com/ Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • Brightkite Source: http://brightkite.com Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • Google Latitude Source: http://www.google.com/latitude/intro.html Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • MocoSpace Source: http://mocospace.com/ Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • Peperonity Source: http://peperonity.com/ Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • JuiceCaster Source: http://juicecaster.com/ Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • Mobile Social Networking: Take 1 Phone- Text Mobile specific messaging website apps Upload Geo- photo/ location video via services email © Gaurav Mishra (www.gauravonomics.com) Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • Mobile Social Networking: Take 2      Phone- Text Mobile specific messaging website apps Upload Geo- photo/ location video via services email   © Gaurav Mishra (www.gauravonomics.com) Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • Internet in Asia & Africa The $50 mobile phone as the default device for internet access in Asia and Africa Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • World Map of Computer Penetration Source: United Nations Global Development Goals Indication Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • World Map of Internet Penetration Source: Emiel van Wegen based on World Internet Stats data Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • Cost of Broadband Access Source: Wired Magazine based on ITU data Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • India: QuestionBox Source: http://questionbox.org Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • India: United Villages www.vnl.in Source: http://unitedvillages.com Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • India: Google Internet Bus Source: http://www.google.co.in/intl/en/landing/internetbus/ Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • Why Mobile? Source: ITU-UNCTAD World Information Society Report 2007 Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • Why Mobile? mobile use Source: ITU-UNCTAD World Information Society Report 2007 Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • India: Why Mobile? ICT Penetration in India (August 2008) 30.00% 25.00% 20.00% 15.00% 27.02% 10.00% 5.00% 5.31% 0.00% 0.04% Broadband Internet Mobile Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • India: MicroTelecom Source: http://vnl.in Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • India: Why SMS? Source:http://www.flickr.com/photos/vm2827/3150157746/ Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • Mobile Social Networking: Take Two Can we create a social networking platform entirely on SMS? Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • The 4Cs of Social Media Visible Creators > Curators > Consumers The 1:9:90 rule Content Collective Action > Co-creation > Conversations Collaboration Size + Strength + Social Object Implicit or explicit Community Privacy + reputation + recommendation Collective Intelligence Invisible Easy Difficult © Gaurav Mishra (www.gauravonomics.com) Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • SMS-Based Social Networking Registering & Searchable filling profile public timeline Sending & receiving Social graph updates Searching own Privacy & or public information timeline filters Friending & Reputation direct messaging system Group forming & Recommendation messaging engine © Gaurav Mishra (www.gauravonomics.com) Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • Twitter ON OFF STOP, QUIT ON username OFF username FOLLOW username LEAVE username @username + message D username + message WHOIS username GET username NUDGE username FAV username STATS INVITE phone number Source: http://twitter.com/ Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • Identi.ca/ Laconi.ca Source: http://identi.ca/ Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • FrontlineSMS Source: http://www.frontlinesms.com/ Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • India: SMS Gupshup Source: http://www.smsgupshup.com Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • Social SMS  Open-source SMS-based group messaging system.  join <GROUP>  leave <GROUP>  identify <NAME>  list [my] groups  list members of <GROUP>  <GROUP> <MESSAGE> Source: http://github.com/adammck/socialsms/tree/master Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • India: BabaJob/ BabaLife Source: http://babajob.com/ and http://babalife.com/ Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • Palestine: SoukTel Job Match Source: http://www.souktel.org/JobMatch.htm Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • Palestine: SoukTel AidLink Source: http://www.souktel.org/AidLink.htm Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • Africa: Mobile-XL XLBrowser Source: http://www.mobile-xl.com via Read Write Web & White African Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • 411 SMS Browser Source: http://www.411sms.com/mobilejava Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • India: Nokia Life Tools Source: http://www.nokia.com/NOKIA_COM_1/Microsites/Entry_Event/phones/Nokia_Life_Tools_datasheet.pdf Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • Nokia Ovi Mail Source: http://mail.ovi.com Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • The Digital News Lifecycle Context Analysis News Story Conversation REACH/ Blog Post DEPTH Personalization SMS Alert TIME © Gaurav Mishra (www.gauravonomics.com) Hat Tip: The News Diamond by Paul Bradshaw (www.onlinejournalismblog.com) Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • South Africa: Mxit Source: http://www.mxit.co.za Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • Kenya: Ushahidi Source: http://ushahidi.com Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • India: Vote Report India Source: http://votereport.in Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • Using Mobile Social Networks to Mobilize Using Mobile Social Networking for Mobilizing Social Change Source: http://mobichange.org Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  • Thank You Blog: gauravonomics.com/blog Twitter: @gauravonomics Email: gauravonomics@gmail.com Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com