SMS as a Social Networking
           Platform
                             April 29, 2009
                            New...
Context




Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
Context 1 of 3

Research on social media in the emerging
 BRIC countries: Brazil, Russia, India &
                 China

...
Context 2 of 3

What can marketers, and entrepreneurs,
      learn from digital activists?



Gaurav Mishra | SNCR Fellow ...
Context 3 of 3

 How to engage people who aren’t going to
spend much, or anything at all, at little or no
                ...
Three Big Ideas




Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
Big Idea: 1 of 3

 The $50 mobile phone will continue to be
the default computing device for billions of
         users in...
Big Idea: 2 of 3

  SMS (not WAP, GPRS or 3G) will be the
primary technology for web access for these
                 use...
Big Idea: 3 of 3

   The question is: can we create a social
   networking platform entirely on SMS?



Gaurav Mishra | SN...
Mobile Social Networking:
            Take One




Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com ...
Facebook Mobile




         Source: http://www.facebook.com/apps/application.php?id=2915120374&b#/mobile/
Gaurav Mishra |...
MySpace Mobile




                   Source: http://www.myspace.com/index.cfm?fuseaction=mobile
Gaurav Mishra | SNCR Fell...
Linkedin Mobile




                       Source: http://linkedin.com/static?key=promo_mobile
Gaurav Mishra | SNCR Fellow...
QQ Mobile




                         Source: http://mobile.qq.com/ via Benjamin Joffe
Gaurav Mishra | SNCR Fellow | GU Y...
Loopt




                                     Source: http://loopt.com
Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | w...
Aka Aki




                                   Source: http://aka-aki.com/
Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow ...
Brightkite




                                  Source: http://brightkite.com
Gaurav Mishra | SNCR Fellow | GU Yahoo! Fel...
Google Latitude




                         Source: http://www.google.com/latitude/intro.html
Gaurav Mishra | SNCR Fellow...
MocoSpace




                                  Source: http://mocospace.com/
Gaurav Mishra | SNCR Fellow | GU Yahoo! Fell...
Peperonity




                                  Source: http://peperonity.com/
Gaurav Mishra | SNCR Fellow | GU Yahoo! Fe...
JuiceCaster




                                  Source: http://juicecaster.com/
Gaurav Mishra | SNCR Fellow | GU Yahoo! ...
Mobile Social Networking: Take 1


                                                                          Phone-
      ...
Mobile Social Networking: Take 2


                                                                                   ...
Internet in Asia & Africa

The $50 mobile phone as the default device
   for internet access in Asia and Africa



 Gaurav...
World Map of Computer Penetration




                      Source: United Nations Global Development Goals Indication
  G...
World Map of Internet Penetration




                          Source: Emiel van Wegen based on World Internet Stats data...
Cost of Broadband Access




                         Source: Wired Magazine based on ITU data
Gaurav Mishra | SNCR Fellow...
India: QuestionBox




                                  Source: http://questionbox.org
Gaurav Mishra | SNCR Fellow | GU Y...
India: United Villages



                                         www.vnl.in




                                 Source:...
India: Google Internet Bus




                    Source: http://www.google.co.in/intl/en/landing/internetbus/
Gaurav Mis...
Why Mobile?




                      Source: ITU-UNCTAD World Information Society Report 2007
Gaurav Mishra | SNCR Fellow...
Why Mobile?

                                                   mobile use




                   Source: ITU-UNCTAD World...
India: Why Mobile?
                    ICT Penetration in India (August 2008)

30.00%

 25.00%

 20.00%

  15.00%
        ...
India: MicroTelecom




                                      Source: http://vnl.in
Gaurav Mishra | SNCR Fellow | GU Yahoo...
India: Why SMS?




                    Source:http://www.flickr.com/photos/vm2827/3150157746/
Gaurav Mishra | SNCR Fellow...
Mobile Social Networking:
            Take Two
Can we create a social networking platform
            entirely on SMS?



...
The 4Cs of Social Media
    Visible

                                       Creators > Curators > Consumers
              ...
SMS-Based Social Networking
           Registering &                                                  Searchable
         ...
Twitter
                                                                            ON
                                   ...
Identi.ca/ Laconi.ca




                                     Source: http://identi.ca/
Gaurav Mishra | SNCR Fellow | GU Y...
FrontlineSMS




                              Source: http://www.frontlinesms.com/
Gaurav Mishra | SNCR Fellow | GU Yahoo...
India: SMS Gupshup




                               Source: http://www.smsgupshup.com
Gaurav Mishra | SNCR Fellow | GU Y...
Social SMS
 Open-source SMS-based group messaging
  system.
 join <GROUP>
 leave <GROUP>
 identify <NAME>
 list [my] ...
India: BabaJob/ BabaLife




                       Source: http://babajob.com/ and http://babalife.com/
Gaurav Mishra | S...
Palestine: SoukTel Job Match




                           Source: http://www.souktel.org/JobMatch.htm
Gaurav Mishra | SN...
Palestine: SoukTel AidLink




                           Source: http://www.souktel.org/AidLink.htm
Gaurav Mishra | SNCR ...
Africa: Mobile-XL XLBrowser




                Source: http://www.mobile-xl.com via Read Write Web & White African
Gaurav...
411 SMS Browser




                            Source: http://www.411sms.com/mobilejava
Gaurav Mishra | SNCR Fellow | GU ...
India: Nokia Life Tools




Source: http://www.nokia.com/NOKIA_COM_1/Microsites/Entry_Event/phones/Nokia_Life_Tools_datash...
Nokia Ovi Mail




                                   Source: http://mail.ovi.com
Gaurav Mishra | SNCR Fellow | GU Yahoo! ...
The Digital News Lifecycle

                            Context                                Analysis

                 ...
South Africa: Mxit




                                  Source: http://www.mxit.co.za
Gaurav Mishra | SNCR Fellow | GU Ya...
Kenya: Ushahidi




                                  Source: http://ushahidi.com
Gaurav Mishra | SNCR Fellow | GU Yahoo! ...
India: Vote Report India




                                   Source: http://votereport.in
Gaurav Mishra | SNCR Fellow |...
Using Mobile Social Networks to Mobilize
   Using Mobile Social Networking for
       Mobilizing Social Change

          ...
Thank You

        Blog: gauravonomics.com/blog
          Twitter: @gauravonomics
       Email: gauravonomics@gmail.com

G...
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Gaurav Mishra New Comm Forum Sms Social Network 04232009

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My presentation at the 2009 NewComm Forum on SMS as a Social Networking Platform

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  • Gaurav,
    I must appreciate your slides and efforts. Have you anything to share for SMS content writing?
    Anjali
       Reply 
    Are you sure you want to  Yes  No
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Transcript of "Gaurav Mishra New Comm Forum Sms Social Network 04232009"

  1. 1. SMS as a Social Networking Platform April 29, 2009 NewComm Forum Gaurav Mishra SNCR Fellow | GU Yahoo! Fellow Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  2. 2. Context Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  3. 3. Context 1 of 3 Research on social media in the emerging BRIC countries: Brazil, Russia, India & China Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  4. 4. Context 2 of 3 What can marketers, and entrepreneurs, learn from digital activists? Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  5. 5. Context 3 of 3 How to engage people who aren’t going to spend much, or anything at all, at little or no cost? Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  6. 6. Three Big Ideas Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  7. 7. Big Idea: 1 of 3 The $50 mobile phone will continue to be the default computing device for billions of users in Asia and Africa. Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  8. 8. Big Idea: 2 of 3 SMS (not WAP, GPRS or 3G) will be the primary technology for web access for these users. Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  9. 9. Big Idea: 3 of 3 The question is: can we create a social networking platform entirely on SMS? Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  10. 10. Mobile Social Networking: Take One Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  11. 11. Facebook Mobile Source: http://www.facebook.com/apps/application.php?id=2915120374&b#/mobile/ Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  12. 12. MySpace Mobile Source: http://www.myspace.com/index.cfm?fuseaction=mobile Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  13. 13. Linkedin Mobile Source: http://linkedin.com/static?key=promo_mobile Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  14. 14. QQ Mobile Source: http://mobile.qq.com/ via Benjamin Joffe Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  15. 15. Loopt Source: http://loopt.com Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  16. 16. Aka Aki Source: http://aka-aki.com/ Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  17. 17. Brightkite Source: http://brightkite.com Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  18. 18. Google Latitude Source: http://www.google.com/latitude/intro.html Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  19. 19. MocoSpace Source: http://mocospace.com/ Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  20. 20. Peperonity Source: http://peperonity.com/ Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  21. 21. JuiceCaster Source: http://juicecaster.com/ Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  22. 22. Mobile Social Networking: Take 1 Phone- Text Mobile specific messaging website apps Upload Geo- photo/ location video via services email © Gaurav Mishra (www.gauravonomics.com) Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  23. 23. Mobile Social Networking: Take 2      Phone- Text Mobile specific messaging website apps Upload Geo- photo/ location video via services email   © Gaurav Mishra (www.gauravonomics.com) Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  24. 24. Internet in Asia & Africa The $50 mobile phone as the default device for internet access in Asia and Africa Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  25. 25. World Map of Computer Penetration Source: United Nations Global Development Goals Indication Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  26. 26. World Map of Internet Penetration Source: Emiel van Wegen based on World Internet Stats data Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  27. 27. Cost of Broadband Access Source: Wired Magazine based on ITU data Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  28. 28. India: QuestionBox Source: http://questionbox.org Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  29. 29. India: United Villages www.vnl.in Source: http://unitedvillages.com Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  30. 30. India: Google Internet Bus Source: http://www.google.co.in/intl/en/landing/internetbus/ Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  31. 31. Why Mobile? Source: ITU-UNCTAD World Information Society Report 2007 Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  32. 32. Why Mobile? mobile use Source: ITU-UNCTAD World Information Society Report 2007 Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  33. 33. India: Why Mobile? ICT Penetration in India (August 2008) 30.00% 25.00% 20.00% 15.00% 27.02% 10.00% 5.00% 5.31% 0.00% 0.04% Broadband Internet Mobile Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  34. 34. India: MicroTelecom Source: http://vnl.in Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  35. 35. India: Why SMS? Source:http://www.flickr.com/photos/vm2827/3150157746/ Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  36. 36. Mobile Social Networking: Take Two Can we create a social networking platform entirely on SMS? Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  37. 37. The 4Cs of Social Media Visible Creators > Curators > Consumers The 1:9:90 rule Content Collective Action > Co-creation > Conversations Collaboration Size + Strength + Social Object Implicit or explicit Community Privacy + reputation + recommendation Collective Intelligence Invisible Easy Difficult © Gaurav Mishra (www.gauravonomics.com) Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  38. 38. SMS-Based Social Networking Registering & Searchable filling profile public timeline Sending & receiving Social graph updates Searching own Privacy & or public information timeline filters Friending & Reputation direct messaging system Group forming & Recommendation messaging engine © Gaurav Mishra (www.gauravonomics.com) Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  39. 39. Twitter ON OFF STOP, QUIT ON username OFF username FOLLOW username LEAVE username @username + message D username + message WHOIS username GET username NUDGE username FAV username STATS INVITE phone number Source: http://twitter.com/ Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  40. 40. Identi.ca/ Laconi.ca Source: http://identi.ca/ Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  41. 41. FrontlineSMS Source: http://www.frontlinesms.com/ Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  42. 42. India: SMS Gupshup Source: http://www.smsgupshup.com Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  43. 43. Social SMS  Open-source SMS-based group messaging system.  join <GROUP>  leave <GROUP>  identify <NAME>  list [my] groups  list members of <GROUP>  <GROUP> <MESSAGE> Source: http://github.com/adammck/socialsms/tree/master Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  44. 44. India: BabaJob/ BabaLife Source: http://babajob.com/ and http://babalife.com/ Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  45. 45. Palestine: SoukTel Job Match Source: http://www.souktel.org/JobMatch.htm Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  46. 46. Palestine: SoukTel AidLink Source: http://www.souktel.org/AidLink.htm Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  47. 47. Africa: Mobile-XL XLBrowser Source: http://www.mobile-xl.com via Read Write Web & White African Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  48. 48. 411 SMS Browser Source: http://www.411sms.com/mobilejava Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  49. 49. India: Nokia Life Tools Source: http://www.nokia.com/NOKIA_COM_1/Microsites/Entry_Event/phones/Nokia_Life_Tools_datasheet.pdf Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  50. 50. Nokia Ovi Mail Source: http://mail.ovi.com Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  51. 51. The Digital News Lifecycle Context Analysis News Story Conversation REACH/ Blog Post DEPTH Personalization SMS Alert TIME © Gaurav Mishra (www.gauravonomics.com) Hat Tip: The News Diamond by Paul Bradshaw (www.onlinejournalismblog.com) Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  52. 52. South Africa: Mxit Source: http://www.mxit.co.za Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  53. 53. Kenya: Ushahidi Source: http://ushahidi.com Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  54. 54. India: Vote Report India Source: http://votereport.in Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  55. 55. Using Mobile Social Networks to Mobilize Using Mobile Social Networking for Mobilizing Social Change Source: http://mobichange.org Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
  56. 56. Thank You Blog: gauravonomics.com/blog Twitter: @gauravonomics Email: gauravonomics@gmail.com Gaurav Mishra | SNCR Fellow | GU Yahoo! Fellow | www.gauravonomics.com | gauravonomics@gmail.com
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