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Gaurav Mishra Digital Activism Social Media Club Delhi 21112009

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My talk on digital activism in India and China at Social Media Club Delhi 21112009

My talk on digital activism in India and China at Social Media Club Delhi 21112009

Published in: Technology, News & Politics

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  • 1. Digital Activism in India and China Gaurav Mishra | 2020 Social Social Media Club Delhi November 21, 2009
  • 2. Why India and China?   Source: NYT
  • 3. Social Media Usage India + China
  • 4. Shared Usage: Cyber Cafes
  • 5. Early Adopter Bias USA China India World Update personal weblog 16% 61% 36% 28% Upload to video sharing website 18% 46% 45% 29% Upload to a photo sharing website 32% 56% 49% 39% Manage profile on a social network 35% 56% 59% 48% Subscribe to a RSS feed 14% 44% 37% 26% Download a podcast 22% 65% 49% 36% Read blogs/weblogs 51% 84% 77% 63% Watch video clips online 63% 84% 80% 75% Number of internet users (millions) 100.0 61.0 17.8 475.0 Attitudes towards sociability, privacy and trust. Source: Universal McCann, 2008; Active Internet Users, Age 16-54; Last Month
  • 6. No Global SNS Preference Facebook MySpace Orkut Xiaonei Vkontakte Hi5 Source: Oxyweb based on Alexa data, 2008
  • 7. China: Parallel Web Universe Hat Tip: Shel Israel (http://redcouch.typepad.com/weblog/2008/11/chinas-top-web.html )
  • 8. China: Comsenz Build a SNS Source: http://www.comsenz.com/products/discuz
  • 9. India: SMS GupShup Group SMS Source: http://www.smsgupshup.com
  • 10. Citizen Journalism
  • 11. Old Media + New Media
  • 12. The Digital News Lifecycle Context Analysis News Story Conversation REACH/ DEPTH Blog Post Personalization SMS Alert TIME © Gaurav Mishra (www.gauravonomics.com) Hat Tip: The News Diamond by Paul Bradshaw (www.onlinejournalismblog.com)
  • 13. Social Media + Digital Activism India
  • 14. India: SEA-EAT Blog Source: http://tsunamihelp.blogspot.com/
  • 15. India: Mumbai Terror Attack Source: http://flickr.com/photos/vinu/sets/72157610144709049/
  • 16. India: Pink Chaddi Campaign Source: http://thepinkchaddicampaign.blogspot.com
  • 17. India: Blank Noise Project Source: http://blanknoise.org
  • 18. India: NGO Post Source: http://ngopost.org
  • 19. India: Caste Based Communities Source: http://www.orkut.com/Main#Community.aspx?cmm=5085362
  • 20. India: Shiv Sena’s Orkut Crusade Source: http://www.orkut.com/Main#Community.aspx?cmm=1308974
  • 21. India: L K Advani’s Blog Source: http://blog.lkadvani.in/
  • 22. India: Tata Tea’s Jaago Re Source: http://jaagore.com/
  • 23. India: Vote Report India Source: http://votereport.in
  • 24. Social Media + Digital Activism China
  • 25. China: Censorship/ Net Police Hat Tip: Rebecca Mackinnon (http://rconversation.blogs.com )
  • 26. China: 50 Cent Army Hat Tip: Rebecca Mackinnon (http://rconversation.blogs.com )
  • 27. China: Human Flesh Search Engine The Kitten Killer of Hangzhou Corruption Amongst Local Officials
  • 28. China: Sichuan Earthquake Source: http://www.tudou.com/programs/view/6YdfN8iPwDs/
  • 29. China: Harmonius/ River Crab Jiang Zemin (Three Represents) + Hu Jintao (Harmoinus) Hat Tip: Rebecca Mackinnon (http://rconversation.blogs.com )
  • 30. China: Alpaca Sheep Source: http://www.youtube.com/watch?v=O3tPA_Z_MT0
  • 31. China: Cyber Civil War 2.0 Hat Tip: Rebecca Mackinnon (http://rconversation.blogs.com )
  • 32. China: Cyber Nationalism Source:
  • 33. China: Cyber Nationalism Source: http://anti-cnn.com/
  • 34. China: Digital Democracy Source: http://elianghui.people.com.cn/2009/ Chinese People’s Political Consultative Conference (CPPCC) and the National People’s Congress (NPC)
  • 35. In Summary
  • 36. Three Mantras of Social Media  The future has already arrived. It’s just not evenly distributed yet.  Technology determines what is possible and what isn’t; society chooses what happens and what doesn’t.  The tools are transient; the value system is here to stay.
  • 37. Digital Activism in Three Steps  Listen/ Understand: Aggregate public opinion and flag flash points.  Engage/ Energize: Use virality, modularity and granularity to build a grassroots movement.  Bridge: Use both new media and mainstream media to translate online engagement into offline action.
  • 38. Let’s stay in touch gauravonomics.com | 2020social.com gaurav@2020social.com | @gauravonomics on Twitter