Gaurav Mishra Digital Activism Social Media Club Delhi 21112009

Digital Activism in India and China Gaurav Mishra | 2020 Social Social Media Club Delhi November 21, 2009

Why India and China?   Source: NYT

Social Media Usage India + China

Shared Usage: Cyber Cafes

Early Adopter Bias USA China India World Update personal weblog 16% 61% 36% 28% Upload to video sharing website 18% 46% 45% 29% Upload to a photo sharing website 32% 56% 49% 39% Manage profile on a social network 35% 56% 59% 48% Subscribe to a RSS feed 14% 44% 37% 26% Download a podcast 22% 65% 49% 36% Read blogs/weblogs 51% 84% 77% 63% Watch video clips online 63% 84% 80% 75% Number of internet users (millions) 100.0 61.0 17.8 475.0 Attitudes towards sociability, privacy and trust. Source: Universal McCann, 2008; Active Internet Users, Age 16-54; Last Month

No Global SNS Preference Facebook MySpace Orkut Xiaonei Vkontakte Hi5 Source: Oxyweb based on Alexa data, 2008

China: Parallel Web Universe Hat Tip: Shel Israel (http://redcouch.typepad.com/weblog/2008/11/chinas-top-web.html )

China: Comsenz Build a SNS Source: http://www.comsenz.com/products/discuz

India: SMS GupShup Group SMS Source: http://www.smsgupshup.com

Citizen Journalism

Old Media + New Media

The Digital News Lifecycle Context Analysis News Story Conversation REACH/ DEPTH Blog Post Personalization SMS Alert TIME © Gaurav Mishra (www.gauravonomics.com) Hat Tip: The News Diamond by Paul Bradshaw (www.onlinejournalismblog.com)

Social Media + Digital Activism India

India: SEA-EAT Blog Source: http://tsunamihelp.blogspot.com/

India: Mumbai Terror Attack Source: http://flickr.com/photos/vinu/sets/72157610144709049/

India: Pink Chaddi Campaign Source: http://thepinkchaddicampaign.blogspot.com

India: Blank Noise Project Source: http://blanknoise.org

India: NGO Post Source: http://ngopost.org

India: Caste Based Communities Source: http://www.orkut.com/Main#Community.aspx?cmm=5085362

India: Shiv Sena’s Orkut Crusade Source: http://www.orkut.com/Main#Community.aspx?cmm=1308974

India: L K Advani’s Blog Source: http://blog.lkadvani.in/

India: Tata Tea’s Jaago Re Source: http://jaagore.com/

India: Vote Report India Source: http://votereport.in

Social Media + Digital Activism China

China: Censorship/ Net Police Hat Tip: Rebecca Mackinnon (http://rconversation.blogs.com )

China: 50 Cent Army Hat Tip: Rebecca Mackinnon (http://rconversation.blogs.com )

China: Human Flesh Search Engine The Kitten Killer of Hangzhou Corruption Amongst Local Officials

China: Sichuan Earthquake Source: http://www.tudou.com/programs/view/6YdfN8iPwDs/

China: Harmonius/ River Crab Jiang Zemin (Three Represents) + Hu Jintao (Harmoinus) Hat Tip: Rebecca Mackinnon (http://rconversation.blogs.com )

China: Alpaca Sheep Source: http://www.youtube.com/watch?v=O3tPA_Z_MT0

China: Cyber Civil War 2.0 Hat Tip: Rebecca Mackinnon (http://rconversation.blogs.com )

China: Cyber Nationalism Source:

China: Cyber Nationalism Source: http://anti-cnn.com/

China: Digital Democracy Source: http://elianghui.people.com.cn/2009/ Chinese People’s Political Consultative Conference (CPPCC) and the National People’s Congress (NPC)

In Summary

Three Mantras of Social Media  The future has already arrived. It’s just not evenly distributed yet.  Technology determines what is possible and what isn’t; society chooses what happens and what doesn’t.  The tools are transient; the value system is here to stay.

Digital Activism in Three Steps  Listen/ Understand: Aggregate public opinion and flag flash points.  Engage/ Energize: Use virality, modularity and granularity to build a grassroots movement.  Bridge: Use both new media and mainstream media to translate online engagement into offline action.

Let’s stay in touch gauravonomics.com | 2020social.com gaurav@2020social.com | @gauravonomics on Twitter

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Gaurav Mishra Digital Activism Social Media Club Delhi 21112009

by Gaurav Mishra on Nov 21, 2009

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