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QiCrafting is an insights and innovation consultancy that helps brands find new opportunities around wellness.
We work with brands in four areas: Brand Purpose (PurposeCrafting), Brand Futures (FutureCrafting), Brand Innovation (ChangeCrafting) and Brand Stories (StoryCrafting).
Our current research focus is on exploring emerging opportunities at the intersection of quantified self and holistic wellness.
We are based in Shanghai, but our experience and network are international, and we will be delighted to work with brands and agencies anywhere in the world.