Future of Crowdsourcing: Creation to Curation, Search to Synthesis, Content to Things

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Three trends are defining the future of crowdsourcing: …

Three trends are defining the future of crowdsourcing:

1. Input: From asking community members to create original contributions to curating contributions that already exist elsewhere.
2. Output: From searching for the best contributions from community members to synthesizing contributions from community members into something new.
3. Focus: From crowdsourcing content like ideas, designs or software to crowdsourcing things like money, products or services.

For more, see: http://gauravonomics.com/future-crowdsourcing-trends/

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  • 1. Future of Crowdsourcing Gaurav Mishra gauravonomics.com | futurecrafting.com @gauravonomics | @futurecrafting gaurav@futurecrafting.com
  • 2. Three Trends in Crowdsourcing Three trends are defining the future of crowdsourcing: 1.  Input: From asking community members to create original contributions to curating contributions that already exist elsewhere. 2.  Output: From searching for the best contributions from community members to synthesizing contributions from community members into something new. 3.  Focus: From crowdsourcing content like ideas, designs or software to crowdsourcing things like money, products or services. Original framework by Gaurav Mishra | gauravonomics.com | futurecrafting.com Creation!Curation! Search! Synthesis! OUTPUT" INPUT"
  • 3. Three Trends in Crowdsourcing The two polarities on each of the three axes have a unique relationship with each other: 1.  Input: Ideally, create some original content, then curate social web content, then ask community to create derivative content. 2.  Output: Ideally, synthesize contributions into something new, but also disproportionately reward best contributions. 3.  Focus: Ideally, first crowdsource content, ideas or software, then crowdsource money, products or services. Original framework by Gaurav Mishra | gauravonomics.com | futurecrafting.com Creation!Curation! Search! Synthesis! OUTPUT" INPUT"
  • 4. Crowdsourcing Opportunity Space As a result, the crowdsourcing opportunity space has expanded. From: 1. Search + Creation + Content To: 2. Search + Curation + Content 3. Synthesis + Creation + Content 4. Synthesis + Curation + Content 5. Search + Creation + Things 6. Search + Curation + Things 7. Synthesis + Creation + Things 8. Synthesis + Curation + Things Original framework by Gaurav Mishra | gauravonomics.com | futurecrafting.com Creation!Curation! Search! Synthesis! OUTPUT" INPUT" 1! 4! 6! 3! 2! 8! 7!5!
  • 5. 1. Crowdsourcing Contests Running contests on niche community platforms to select the best design, video or solution from hundreds of submissions. Photo from grafixer on Flickr. 1! Search" Creation" Content"
  • 6. 1. Crowdsourcing Contests In 2007, Indica Xeta ran a crowdsourcing contest to ask consumers to shoot their own ad film for the car brand. Screenshot from Indica Xeta Shootout.
  • 7. 1. Crowdsourcing Contests In 2010, Dell India ran a crowdsourcing contest to invite ideas to redesign, reuse and recycle gadgets to make them go green. Screenshot from Dell Go Green.
  • 8. 2. Social Curation Aggregating, organizing and sharing content created by others to add context, narrative and meaning to it. Photo from peterhellberg on Flickr. 2! Search" Curation" Content"
  • 9. 2. Social Curation The Olympics Athletes Hub curates the social profiles of Olympics athletes, to make it easy for fans to discover, follow and engage with them. Screenshot and video from Olympics Athletes Hub.
  • 10. 2. Social Curation In China, NBA and Sina have created a minisite to curate all the content and fan interactions from all the NBA teams and players on Sina Weibo. Screenshot from NBA China.
  • 11. 3. Crowd Co-creation Synthesizing community contributions to co-create new artifacts including books, movies, music, art, software, products and solutions. . Photo from pochacco20 on Flickr. 3! Synthesis" Creation" Content"
  • 12. 3. Crowd Co-creation In 2011, Alpenliebe crowdsourced 151,000 kindness stories on a RenRen app, compiled the most inspiring stories in a Kindness Bible and printed 300,000 copies. Screenshot and video from Alpenliebe Kindness Movement.
  • 13. 3. Crowd Co-creation In 2012, Alpenliebe ran the 365 Days of Positive Power campaign and created a ‘positive power’ infographic everyday to inspire Chinese youth to engage in a specific act of kindness everyday. Screenshot and video from Alpenliebe Kindness Movement.
  • 14. 3. Crowd Co-creation MSLGROUP synthesized a year’s worth of insights from the 100+ planners on MSLGROUP’s Insights Network into an annual report on the ten frontiers for the future of engagement.
  • 15. 3. Crowd Co-creation OpenIDEO is an open innovation platform that use innovation consulting firm IDEO’s design thinking methodology to create solutions for social impact. Screenshot and video from OpenIDEO.
  • 16. 4. Collective Intelligence Synthesizing search, social and sensor data streams into insights about our behaviors in relation to relevant others to guide smarter actions. Photo from jodiejaye on Flickr. 4! Synthesis" Curation" Content"
  • 17. 4. Collective Intelligence In 2009, Vote Report India, the first such project on Ushahidi’s crowdmapping platform, crowdsourced election motoring for the Indian national elections. Screenshot from Vote Report India, built on Ushahidi.
  • 18. 4. Collective Intelligence Screenshot and video from OPower. Opower helps people save energy and reduce their electricity bills by comparing their electricity consumption with friends, neighbors and people like themselves.
  • 19. 4. Collective Intelligence Nike Plus enables people to track, share and compare their activity levels through a number of sensor enabled devices, including the Nike Fuel band, which converts all activity into fuel points. Screenshot and video from Nike Plus.
  • 20. 4. Collective Intelligence Google Flu Trends uses aggregated Google search data to estimate current flu activity around the world in near real- time. Screenshot and video from Google Flu Trends.
  • 21. 5. Crowdsourced Manufacturing Running contests on niche community platforms to find the best product designs from hundreds of submissions, then tapping into the community to build the products. Photo julia_manzerova on Flickr 5! Search" Creation" Things"
  • 22. 5. Crowdsourced Manufacturing Volkswagen China created the People’s Car project to crowdsource ideas for the car of the future from Chinese consumers, then created three concept cars, based on these ideas. Screenshot and video from Volkswagen.
  • 23. 6. Collaborative Consumption Using technology and community to enable people to share, sell, rent, swap, barter and gift spaces, products, services and experiences. Photo from seyyed_mostafa_zamani on Flickr. 6! Search" Curation" Things"
  • 24. 6. Collaborative Consumption In China, Wow Sai helps crafters showcase and sell products made by them to craft enthusiasts. Screenshot from Wow Sai
  • 25. 6. Collaborative Consumption SkillShare has created a social learning platform where people with professional skills can offer online classes for a fees, to others around the world. Screenshot and video from SkillShare.
  • 26. 6. Collaborative Consumption Patagonia and eBay have partnered to create the Common Threads initiative to enable customers to sell their used Patagonia clothes and gear to others on eBay. Screenshot and video from Patagonia + eBay Common Threads.
  • 27. 7. Makers Movement Co-creating, remixing and making physical products, often using open- source hardware, 3D scanning and 3D printing. Photo from ngmmemuda on Flickr. 7! Synthesis" Creation" Things"
  • 28. 7. Makers Movement Maker Faire is a global network of events for makers -- tech enthusiasts, crafters, educators, tinkerers, hobbyists, engineers, authors, artists, students, and commercial exhibitors -- to show what they have made and to share what they have learned. Screenshot and video from MakerFaire.
  • 29. 7. Makers Movement Quirky co-designs products with its community, produces and sells them, and shares rewards with community members based on their contributions.
  • 30. 8. Crowdfunding Inspiring people to collectively fund projects they are passionate about and help bring them to life. Photo from p22earl on Flickr. 8! Synthesis" Curation" Things"
  • 31. 8. Crowdfunding - Kickstarter uses the power of community to fund creative projects: everything from films, games, and music to art, design, and technology. - Since its launch in 2009, more than 4.1 million people have pledged over $629 million, funding more than 42,000 creative projects. Screenshot and video from Kickstarter.
  • 32. 8. Crowdfunding In China, Demo Hour enables Chinese creative to pitch and get funding for creative projects. Screenshot from Demo Hour
  • 33. Future of Crowdsourcing Original framework by Gaurav Mishra | gauravonomics.com | futurecrafting.com! Creation!Curation! Search! Synthesis! OUTPUT" INPUT" 4! Collective Intelligence! 6! Crowdfunding! Collaborative Consumption! 3! Crowd Co-creation! 2!Social Curation! 1!Crowdsourcing Contests! 8! Search + Creation + Content! Search + Curation + Content! Search + Curation + Things! Synthesis + Curation + Content! Synthesis + Curation + Things! Synthesis + Creation + Content! 7! Synthesis + Creation + Things! Makers Movement!5! Crowdsourced Manufacturing! Search + Creation + Things!
  • 34. Future of Crowdsourcing Original framework by Gaurav Mishra | gauravonomics.com | futurecrafting.com! Creation!Curation! Search! Synthesis! OUTPUT" INPUT" 4! Collective Intelligence! 6! Crowdfunding! Collaborative Consumption! 3! Crowd Co-creation! 2!Social Curation! 1!Crowdsourcing Contests! 8! Search + Creation + Content! Search + Curation + Content! Search + Curation + Things! Synthesis + Curation + Content! Synthesis + Curation + Things! Synthesis + Creation + Content! 7! Synthesis + Creation + Things! Makers Movement!5! +! +! +! +! +! +! +! +! +! +! +! +! +! +! +! +! +! Crowdsourced Manufacturing! Search + Creation + Things! +! +! +!
  • 35. Let’s Craft Better Futures! Gaurav Mishra gauravonomics.com | futurecrafting.com @gauravonomics | @futurecrafting gaurav@futurecrafting.com