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Social & cultural environment ppt
 

Social & cultural environment ppt

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Gaurav Patel
MBA+PGDBM
Taxila Business School, Jaipur
07877549750

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    Social & cultural environment ppt Social & cultural environment ppt Presentation Transcript

    • Presentation On“Social & Cultural Environment” Presented By “Gaurav Patel” Taxila Business School, Jaipur MBA+PGDBM (07877549750)
    • Social Environment Social environment of business means all factors which affectsbusiness socially . Every business works in a society , so societies different factors like family , educational institutions and religionaffects business .
    • Social Environment Social environment of business means all factors which affectsbusiness socially . Every business works in a society , so societies different factors like family , educational institutions and religionaffects business . It includes the culture that the individual was educated or lives in, and the people with whom they interact.
    • Social Environment Social environment of business means all factors which affectsbusiness socially . Every business works in a society , so societies different factors like family , educational institutions and religionaffects business . It includes the culture that the individual was educated or lives in, and the people with whom they interact. The cultural factors like buying and consumption habit of thepeople, customs and traditions, tastes and preferences, languages etc.are the factors that affect the strategy of the business.
    • Cultural Environment The cultural environment mean a environment which affect the basic values, behaviours, and preferences of the society-all of which have an effect on consumer marketing decisions.
    • Cultural Environment The cultural environment mean a environment which affect the basic values, behaviours, and preferences of the society-all of which have an effect on consumer marketing decisions.Socio-cultural environment A setof beliefs, customs, practices and behaviour that exists withina population.International companies often include an examination of the socio-cultural environment prior to entering their target markets.
    • Factors which effect social and culturalenvironment  Attitude of people.  Technological Factor.  Demographic Factor.  Income & Life Style.  Religion  Health & Safety Factor.  Social Responsibility.  Taste & Preference.  Education.  Family.  Natural Factor.
    • Main elements Of Societies and its effect onBusiness…. Family -:  Family is basic part of society from the birth of a person and upto death.  he lives in family so personal decision of buying and selling of goods are affects from family .  In the culture of a family , it may happen that parent does not allow to use any product , then sale of such product will decrease.  So businessman must analyze different families needs.  Many occasion of family like marriage of any family member , can increase the demand of goods .
    • Educational institutions -: Educational institutions are also main part of societies . They provide good knowledge, education, awareness, thinking, what shouldstudents buy or not to buy . Suppose if a student is habitual to drink the tea and if his teacher advice him thatthis is harmful to his health after his guidance students can avoid to drink tea afterthis the sale of tea will decrease .
    • Educational institutions -: Educational institutions are also main part of societies . They provide good knowledge, education, awareness, thinking, what shouldstudents buy or not to buy . Suppose if a student is habitual to drink the tea and if his teacher advice him thatthis is harmful to his health after his guidance students can avoid to drink tea afterthis the sale of tea will decrease . Religion -: Religion is also effects the business socially.  Religion means the system in which group of persons trust in God . Different religions have different principles , rules and regulations in which they sacrifice to use some products and to eat some food , In Hindu religion, they never use leather products . They affects the sale of leather industries . So, businessman must analyse the targeted audience and after listening their religious thoughts , he should produce the goods .
    • Social Culture Adopted by Indians  Language.  Dressing.  Taste & Preference (Eating Habit).  Life style.
    • A Company, Which Got Benefit Due to Social Environment McDonaldsStrategy of McDonalds in India, which made them Benefit in SocialEnvironment of India……………  McDonalds Made segment according to Demographic Factor in the Society of India.  McDonalds Made their food according to Religion in India.  McDonalds Educate the customer towards their food rather than India’s Traditional Food.
    • Continue…. So that India’s People Taste & Preference Changed, Which is Beneficial to McDonalds.  McDonalds Made Positioning of their food that our food are Healthy food, And We Believe in Total Quality Management. Due to this Positioning India’s Society Prefer McDonalds, Which is the Benefit of McDonalds.
    • Continue…. McDonalds always Believe in Standard & Glamour, So thatThey Can Fulfill the psychogenic Need of Society. McDonalds Foods are Known as Affordable & ConvenienceFood in the Society, Which Gives direct Benefit to McDonalds. McDonalds use Eco-Friendly Culture & Environment in theirRestaurant, Which Gives them Benefit in the Social Environmentof India.
    • Continue…. McDonalds uses the New Technology to made their food andfor Cleaning . Due to which Social Environment affected, whichgives them Benefit. McDonald always Influence whole Family to have food intheir Restaurant. Due to all these McDonalds is one of the most DemandedRestaurant in the Society.
    • !!!!......Thank you…..!!!! !!!....Thank you…..!!!!!!!......Thank you…..!!!!