April 2013	 Symbiosis Institute of Design
Cardiplexus
Cardiplexus provides a unique
collaboration opportunity for cardiolo...
April 2013	 Symbiosis Institute of Design
Acknowledgement
ii
I wish to express my sincere gratitude to Prof. Ruta Potnis a...
April 2013	 Symbiosis Institute of Design
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Suspendisse eu enim sit...
April 2013	 Symbiosis Institute of Design
1.	 	Design brief	 1
2.	 	Problems	 1
3.	 	Design challenges	 1
4.	 	Target user...
April 2013	 Symbiosis Institute of Design
15.	 Feature Definition 68
16.	 Initial skeleton 69
17. Wireframes based on earl...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 1
Design Brief
Cardiplexus provides a unique
collaboration opport...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 2
Recognize existing
knowledge
1.	 What people need or want.
1.	 ...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 3
8.	 Facebook also have groups and
communities, where people can...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 4
practice guidelines related to cardiology.
Patients can also jo...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 5
Social networking websites such as
facebook, keeps widening its...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 6
Literature research
Cardiologists in order to increase their
kn...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 7
The ACC is a professional association
that serves more than 39,...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 8
Michigan Cardiovascular Institute  -
Information about this reg...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 9
a cardiologist is approximately $319,000
per year. Besides rece...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 10
Current Supply: Number
of Active Board-Certified
or Board-Elig...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 11
Number of General
Cardiologists by Age and
Sex, 2012 in US
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 12
Number of Internal
Medicine Graduates
Pursuing Cardiology
and ...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 13
Alternative Scenarios for
FTE General Cardiologists,
2008 to 2...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 14
Major pharmaceutical
brands
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 15
SOCIAL MEDIA AND PHYSICIANS: A
CANADIAN OVERVIEW
A total of 62...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 16
It’s already happening: Most pharma
companies have started to ...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 17
useful to the individual user.
In the future, the Internet wil...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 18
Congenital cardiology
today - Timely News and
Information For ...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 19
Congenital cardiology
today - Timely News and
Information For ...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 20
Congenital cardiology
today - Timely News and
Information For ...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 21
Report of the survey
conducted by Medscape
on lifestyle of the...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 22
Report of the survey
conducted by Medscape
on lifestyle of the...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 23
Report of the survey
conducted by Medscape
on lifestyle of the...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 24
Report of the survey
conducted by Medscape
on lifestyle of the...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 25
Report of the survey
conducted by Medscape
on lifestyle of the...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 26
Report of the survey
conducted by Medscape
on lifestyle of the...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 27
Report of the survey
conducted by Medscape
on lifestyle of the...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 28
Report of the survey
conducted by Medscape
on lifestyle of the...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 29
Report of the survey
conducted by Medscape
on lifestyle of the...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 30
Report of the survey
conducted by Medscape
on lifestyle of the...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 31
Report of the survey
conducted by Medscape
on lifestyle of the...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 32
Report of the survey
conducted by Medscape
on lifestyle of the...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 33
Report of the survey
conducted by Medscape
on lifestyle of the...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 34
Report of the survey
conducted by Medscape
on lifestyle of the...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 35
List of profiles
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 36
List of similar portals/
platforms
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 37
List of pharma companies
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 38
Competitors
CardiologyNetwork.com  is an exclusive
next genera...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 39
Questionnaire
Demographics
•	 Name:
•	 Gender:
•	 Age:
•	 Mari...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 40
16)	 How do you retrieve information
about different conferenc...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 41
Survey Report How many hours a day they
work
0 20 40 60 80
4 t...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 42
Survey Report What usually you do in the
leisure time?
0 20 40...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 43
Survey Report Where do they volunteer.
0 10 20 30 40 50 60 70 ...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 44
Survey Report Are they a member of
any cardiology society/
ass...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 45
Survey Report For what all purpose you
use a computer
0 20 40 ...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 46
Survey Report Which cell phone they use.
Normal
phone
10%
Smar...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 47
Survey Report Do they write blogs.
Yes
66%
No
34%
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 48
Survey Report Do they take part in online
forums.
Yes
67%
No
3...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 49
Survey Report Have they registered with
any of the social netw...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 50
Survey Report If yes how often they visit
your account.
Regula...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 51
Survey Report For what all purposes they
use social networking...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 52
Survey Report What do they do to keep
their knowledge up to da...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 53
Survey Report Do they share their personal
and professional ex...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 54
Survey Report Do you like to know about
medical devices and th...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 55
Survey Report What are the resources/
ways they use to discuss...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 56
Survey Report Do they like to refer online
cases handled by ot...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 57
Survey Report How do they retrieve
information about different...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 58
Personas
DR K.P. Singh
DR K.P. Singh
Male
New Delhi, India
Ind...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 59
Personas
DR K.P. Singh
DR K.P. Singh
Male
New Delhi, India
Ind...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 60
Personas
NerminaBuljubasic
NerminaBuljubasic
Female
Rotterdam
...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 61
Personas
KedarKulkarni
Kedar Kulkarni
Male
Pune, Maharashtra
I...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 62
Personas
KedarKulkarni
Kedar Kulkarni
Male
Pune, Maharashtra
I...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 63
Personas
Harper
Harper
Female
Bangalore
India
Current Organiza...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 64
Personas
Jyoti Assudani
Jyoti Assudani
Female
United States
Cu...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 65
Personas
Jyoti Assudani
Jyoti Assudani
Female
United States
Ex...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 66
Scenario Definition
Just imagine a group of monkeys.
Monkeys c...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 67
Scenarios
1. Dr. K.P. Singh a consultant cardiologist
in Medan...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 68
Feature Definition
At Cardiplexus, you can
Establish new  pers...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 69
Initial Skeleton
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 70
Wireframes based on early
hypothesis
1 2
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 71
Wireframes based on early
hypothesis
3
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 72
Wireframes based on early
hypothesis
4
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 73
Wireframes based on early
hypothesis
5
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 74
Wireframes based on early
hypothesis
6
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 75
Visuals based on early
hypothesis
1 2
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 76
Wireframes based on early
hypothesis
3
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 77
Wireframes based on early
hypothesis
4
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 78
Wireframes based on early
hypothesis
5
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 79
Wireframes based on early
hypothesis
6
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 80
Key features
Interactive cases
Forums
Device gallery
Device re...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 81
Final Skeleton
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 82
Navigation menus Top
Bottom
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 83
Navigation menus
Left
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 84
Navigation menus
Right
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 85
Navigation menus
Dropdown
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 86
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 87
Home
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 88
Create account
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 89
My Dashboard
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 90
Dashboard menu
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 91
My Dashboard
Add new folder
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 92
Cardiplexus dashboard
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 93
Notifications
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 94
Who is online
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 95
My profile
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 96
Apps
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 97
App install
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 98
App description
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 99
Account settings
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 100
Refer a colleague
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 101
My CV
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 102
Code of conduct
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 103
Newsfeed
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 104
New & noteworthy
Interactive cases
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 105
See all category
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 106
Upload & share
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 107
Interactive cases
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 108
Forums
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 109
Post forum
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 110
Device galleries
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 111
Video gallery
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 112
Device reviews
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 113
Image gallery
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 114
Latest casebooks
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 115
Casebook slideshow
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 116
Create casebook
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 117
Create casebook
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 118
My groups
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 119
All groups
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 120
Create group
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 121
My pages
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 122
What’s coming
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 123
Podcasts
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 124
Jobs
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 125
Journals
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 126
Medical News
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 127
Feedback
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 128
Message inbox
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 129
Profile view
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 130
Colleagues
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 131
View case
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 132
Case detail
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 133
Case slide show
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 134
Submit a case
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 135
Status
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 136
Upload audio
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 137
Upload video
Shortcut
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 138
Upload video
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 139
Upload Image
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 140
Upload presentation
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 141
Ask a question
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 142
About Us
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 143
Contact Us
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 144
Moodboard
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 145
Logo options
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 146
Font family
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 147
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 148
Home
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 149
Create account
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 150
My Dashboard
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 151
Dashboard menu
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 152
My Dashboard
Add new folder
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 153
Cardiplexus dashboard
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 154
Notifications
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 155
Who is online
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 156
My profile
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 157
Apps
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 158
App install
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 159
App description
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 160
Account settings
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 161
Refer a colleague
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 162
My CV
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 163
Code of conduct
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 164
Newsfeed
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 165
New & noteworthy
Interactive cases
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 166
See all category
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 167
Upload & share
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 168
Interactive cases
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 169
Forums
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 170
Post forum
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 171
Device galleries
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 172
Video gallery
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 173
Device reviews
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 174
Image gallery
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 175
Latest casebooks
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 176
Casebook slideshow
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 177
Create casebook
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 178
Create casebook
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 179
My groups
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 180
All groups
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 181
Create group
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 182
My pages
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 183
What’s coming
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 184
Podcasts
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 185
Jobs
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 186
Journals
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 187
Medical News
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 188
Feedback
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 189
Message inbox
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 190
Profile view
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 191
Colleagues
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 192
View case
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 193
Case detail
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 194
Case slide show
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 195
Submit a case
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 196
Status
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 197
Upload audio
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 198
Upload video
Shortcut
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 199
Upload video
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 200
Upload Image
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 201
Upload presentation
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 202
Ask a question
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 203
About Us
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 204
Contact Us
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 205
Bibliography 1.	 content.onlinejacc.org/cgi/content/full/j.ja...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 206
Bibliography 19.	www.slideshare.net/lenstarnes/oncologists-so...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 207
Bibliography 36.	 Manhattan Research Strategic Insight, ePhar...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 208
Bibliography 53.	www.medscape.com/features/slideshow/lifestyl...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 209
Bibliography 71.	www.webicina.com
72.	www.cardiologyonline.co...
Cardiplexus
	 April 2013	 Symbiosis Institute of Design	 210
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Cardiplexus (cardiac collaborative platform)

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Cardiplexus provides a unique collaboration opportunity for cardiology communities. It provides them an easy to use interface which helps them in interacting, partnering and working with cardiology communities around the world. Cardiplexus is a network of cardiac professionals globally whose primary mission will be information dissemination.
This portal will be an exclusive next generation social networking service only for the cardiac community. The authentication of the users will be handled by IT team.
Relationships and connections are very important to advance career in cardiology. This social media platform facilitates sharing of Scientific and practical knowledge, interactive peer review process and interactive measures of learning as well.

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Cardiplexus (cardiac collaborative platform)

  1. 1. April 2013 Symbiosis Institute of Design Cardiplexus Cardiplexus provides a unique collaboration opportunity for cardiology communities. It provides them an easy to use interface which helps them in interacting, partnering and working with cardiology communities around the world. Cardiplexus is a network of cardiac professionals globally whose primary mission will be information dissemination. This portal will be an exclusive next generation social networking service only for the cardiac community. The authentication of the users will be handled by IT team. Relationships and connections are very important to advance career in cardiology. This social media platform facilitates sharing of Scientific and practical knowledge, interactive peer review process and interactive measures of learning as well i
  2. 2. April 2013 Symbiosis Institute of Design Acknowledgement ii I wish to express my sincere gratitude to Prof. Ruta Potnis and Mr. Manohar Desai, HOD of communication design of symbiosis institute of design for providing me an opportunity to do my project work on ‘Cardiplexus – Cardiac collaborative platform/ portal’. This project bears on imprint of many people. I sincerely thank to my research guide Mr. Prasanna Kate (alumni of IIT, Guwahati) for guidance and encouragement in carrying out this project work. I also wish to express my gratitude to the officials and other staff members of Innoplexus consulting service pvt. Ltd., who rendered their help during the period of my project work. My special thanks to Mr. Raj Ghayal of the company for his kind cooperation to the completion of my project work.Last but not least I wish to avail myself of this opportunity, express a sense of gratitude and love to my friends and my beloved parents for their manual support, strength, help and for everything. Place: Pune Date:12/04/13
  3. 3. April 2013 Symbiosis Institute of Design Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse eu enim sit amet lectus laoreet facilisis. Nam sem nisi, imperdiet non, lobortis quis, accumsan at, tellus. Aliquam risus orci, rhoncus id, sodales sed, ornare non, velit. Aenean eget diam sit amet ipsum aliquet blandit. Integer suscipit, dolor sed tincidunt tristique, dui elit tempus eros, tincidunt aliquam nibh nunc et sem. Mauris libero urna, vehicula at, lobortis sed, pulvinar ac, turpis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum consequat odio eu sapien. Quisque eu leo. Quisque nec tortor. Donec magna. Morbi gravida tortor a leo. Vivamus varius metus. Mauris lobortis, lectus id interdum tincidunt, nisi magna porta mi, sit amet sodales lectus nisl eu odio. Nulla facilisi. Nullam sed tellus. Nullam feugiat. Ut eleifend, sem nec semper tempor, ipsum tellus ultrices orci, ut varius turpis tortor in purus. Mauris orci lacus, aliquam at, fermentum eget, faucibus ut, urna. Sed Preface aliquam nunc non risus. In eget ante a elit eleifend laoreet. Sed ipsum enim, ornare eget, semper at, iaculis vitae, diam. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Maecenas porttitor tortor sed leo. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per incepto Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse eu enim sit amet lectus laoreet facilisis. Nam sem nisi, imperdiet non, lobortis quis, accumsan at, tellus. Aliquam risus orci, rhoncus id, sodales sed, ornare non, velit. Aenean eget diam sit amet ipsum aliquet blandit. Integer suscipit, dolor sed tincidunt tristique, dui elit tempus eros, tincidunt aliquam nibh nunc et sem. Mauris libero urna, vehicula at, lobortis sed, pulvinar ac, turpis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum consequat odio eu sapien. Quisque eu leo. Quisque nec tortor. Donec magna. Morbi gravida tortor a leo. Vivamus varius metus. Mauris lobortis, lectus id interdum tincidunt, nisi magna porta mi, sit amet sodales lectus nisl eu odio. Nulla facilisi. Nullam sed tellus. Nullam feugiat. Ut eleifend, sem nec semper tempor, ipsum tellus ultrices orci, ut varius turpis tortor in purus. Mauris orci lacus, aliquam at, fermentum eget, faucibus ut, urna. Sed aliquam nunc non risus. In eget ante a elit eleifend laoreet. Sed ipsum enim, ornare eget, semper at, iaculis vitae, diam. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Maecenas porttitor tortor sed leo. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per incepto Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse eu enim sit amet lectus laoreet facilisis. Nam sem nisi, imperdiet non, lobortis quis, accumsan at, tellus. Aliquam risus orci, rhoncus id, sodales sed, ornare non, velit. Aenean eget diam sit amet ipsum aliquet blandit. Integer suscipit, dolor sed tincidunt tristique, dui elit tempus er. iii
  4. 4. April 2013 Symbiosis Institute of Design 1. Design brief 1 2. Problems 1 3. Design challenges 1 4. Target users 1 5. Recognize existing knowledge (Conducting a“What Do We Know?”, discovering what you don’t yet know.. » What people need or want » What technologies can help in this challenge » What solutions or ideas are being tried in other areas » Any early hypotheses about how to solve the Design Challenge.) 2-5 6. Literature research 6-34 7. List of profiles 35 8. List of similar portals 36 9. List of pharma companies 37 10. Competitors 38 11. Questionnaire 39-40 12. Survey report 41-57 13. Personas 58-65 14. Scenarios 66-67 Content iv
  5. 5. April 2013 Symbiosis Institute of Design 15. Feature Definition 68 16. Initial skeleton 69 17. Wireframes based on early hypothesis 70-74 16. Visuals based early hypothesis 75-79 17. Key features 80 18. Final skeleton 81 19. Navigation menus 82-85 20. Wireframes 86-143 21. Moodboard 144 Content v 22. Logo options 145 23. Font family 146 24. High fidelity prototypes 147-204
  6. 6. Cardiplexus April 2013 Symbiosis Institute of Design 1 Design Brief Cardiplexus provides a unique collaboration opportunity for cardiology communities. It provides them an easy to use interface which helps them in interacting, partnering and working with cardiology communities around the world. Cardiplexus is a network of cardiac professionals globally whose primary mission will be information dissemination. Problems Lack of collaboration among the cardiology communities. Lack of a cohesive network. No interactive peer review process. No diffusion of related practical and scientific knowledge. Authentication of the users. No sharing of professional experiences, initiatives, clinical practices and job opportunities. Lack of interactive measures of learning. Limited geography – country specific. Cardiologists practicing in rural areas are deprived of the latest knowledge, techniques and opportunities in the outer world. Lack of information to the aspiring cardiologists regarding the cardiology associations and their offerings. Design challenges To provide an online platform for cardiologists to develop professional relationships. -To provide online infrastructure for cardiologists to create, manage and expand their social network in the field of Cardiology.-To provide online technical infrastructure for cardiologists to share their clinical cases, images, videos and cardiology knowledge. -To be the leading source of educational and practical research information for cardiologists, allowing them to advance their skills and stay current with new innovations in the field. -To provide a technical infrastructure that Project Introduction shared by cardiologist organizations to support information exchange, collaboration, and administration. -To provide an optimal and richly interlinked platform for the major online journals. -To provide a resource through which companies can inform and gain feedback from cardiologists regarding products and services. Design challenge ‘To attract the cardiology community and sustain them. ’ Target users Primary : Cardiologists Cardiovascular surgeons Aspiring cardiologists Secondary : Pharmaceutical Companies dealing with cardiac products.
  7. 7. Cardiplexus April 2013 Symbiosis Institute of Design 2 Recognize existing knowledge 1. What people need or want. 1. There is a need of an interface, where people from cardiology community can share their experiences and clinical practices. 2. Needforaplatform,wherecardiology community can discuss upon major issues privately. 3. Need for latest job opportunity updates. 4. Need for knowing about the cardiology conferences, workshops and events conducted across the world. 5. Need reference to research papers, journals, articles and clinical practice guidelinesissuedbymajorcardiology societies. 6. Networking between cardiologist and cardiac surgeon. (Cardiologists are often called in to assist doctors. Cardiac surgeon often request cardiologists to consult in the pre and post operative phase of the treatment.) 7. Need of a network between Pharmaceutical industry dealing with cardiac products and cardiologist. (For example, if a company launches a product, than they need a feedback from the cardiology community about the usage and performance of the product.) 8. Medical students specializing in cardiology needs information about top universities and their offerings. 2. What technologies can help in this challenge. 1. Web technology : Flash, xml, html, python, ruby, etc, Podcast, Web camera – video conferencing 2. Video technology : 3d technology, Animation, stills. 3. Biometric technology : Facial recognition, Fingerprint reader. 4. Mobile technology : Proscope’s pc tablet, Epocrate’s PDR/PDA, Smart phones, Blackberry 5. Touch technology : Touch pads, Touch phones. 3. What solutions or ideas are being tried in other areas. 1. For social networking there are several websites, like facebook, orkut, google+ and many more. 2. For professional networking, there is LinkedIn and facebook’s app branchout. 3. For the community of doctors, there are specific social networking websites like doc2doc, doctorshangout, etc. 4. For sharing personal experiences and information people have their blogs. 5. Blogs can consist of any media like text, videos, images and audio. 6. There are forums, where people can discuss on a topic raised. 7. There are different chatrooms in messengers, where people can join a respective chatroom and chat with the people of that community.
  8. 8. Cardiplexus April 2013 Symbiosis Institute of Design 3 8. Facebook also have groups and communities, where people can mingle with other members of that particular group or community. 9 YouTube channels – people post their videos here and they can comment or discuss upon the same there itself. 10. For videos there is YouTube and many more websites, likewise for audio there is soundcloud, where people can listen to many different audio files. 11. For making video chat and video conferencing easy there is Skype. 12. For the latest job opportunities, there are many websites which provides the information for the same like monster.com, naukri.com and many more. 13. There are search engines like google, bing, etc where you can search almost anything. 14. Formal way of communication is E-mails, now this facility is provided in mobiles as well. 15. Earlier gaming used to be single or multiplayer, but on a single machine. Now to enhance that multiplayer option, you can connect via LAN or web. Through web you can play with n number of players from different parts of the world online. 16. As you can’t carry your computer everywhere, but you may require internet anywhere so, now you have internet on mobiles and touchpads as well. 17. If we bookmark a webpage it gets saved in the system memory. Delicious.com is a social networking service which helps us to keep(bookmark), share and discover the best if the web. 18. Another major social networking website is twitter.com, it is used for micro blogging i.e. it enables us to send and read text based posts of up to 140 characters. 19. For sharing your photos with your peers, there are services like flickr. com tumbr.com and instagram.com 20. To find a place in the whole world was not easy until google maps and google earth. 21. To enhance networking within an association or firm, there are intranet portals. 22. Got any problem or issue, there is justdial.com 23. Got issues regarding where to party, where to eat, then there is zomato. com 24. If you need to learn anything, almost anything then there are online tutorials, video tutorials andWikihow. 25. Lost you Encyclopedia or Encarta cds, don’t worry there is Wikipedia.  26. Want to promote your products, then there are online advertisements. 27. No need to read newspapers, they have got it online as well. 28. To maintain the security aspect few websites have fingerprint access instead of security questions like your first pets name? 29. Pinterest is a virtual pin board. Pinterest allows you to organize and share all the beautiful things you find on the web. You can browse pin boards created by other people to discover new things and get inspiration from people who share your interests. 4. Any early hypothesis about how to solve the design challenge. A professional networking portal can be proposed where people from the cardiology community will interact and share their professional experiences and practices. It will posses the following features : Forum – This will allow cardiology community to discuss about different topics posted by different cardiology professionals. Blogs – Some cardiologists are bloggers as well, so this portal will feature blogs of different cardiology professionals under one hood. An online repository of all the journals, publications, research papers, clinical
  9. 9. Cardiplexus April 2013 Symbiosis Institute of Design 4 practice guidelines related to cardiology. Patients can also join this portal, so that cardiologists can maintain a network of patients treated by him and interact with them. Aseparatecolumnforthejobopportunity updates. A separate column for the innovations, news, conferences, events and workshops related to cardiology. Poll, where the members of the network will vote for the questions posted by the cardiology community. Interactive measures of learning like podcasts, vodcasts(videos, animations and 3d videos), webinars, photos and illustrations. Links to major cardiology societies and educational associations. Some other features include chat, video chat, private chat and group chat. 5. What we don’t know, what constituents do, think or feel. 1. Cardiologists daily routine. 2. How well equipped is he/she in terms of computer skills. 3. For what all purposes he/she uses a computer. 4. What is the mode of communication in the cardiology community. 5. Which cell phone does cardiologists use i.e. normal or smartphones. 6. What is the primary and secondary use of their cell phones. 7. Do they use touchpads, if yes then for what all purposes. 8. Are they regular bloggers. 9. Do they participate in forums. 10. Which social networking site they use and for what purpose, other than socializing. 11. Is there any particular repository of journals and research papers they they refer to. 12. For what all purposes he/she uses internet. 13. Do they share their personal and professional experiences and information with their peers. 14. What they usually do in the leisure time. 15. Dotheysocializewiththecommunity if yes in what ways. 16. How often they visit their social network profiles. 17. Normally how many hours a day they work. 18. Do they attend conferences, workshops and other events related to cardiology, if yes then how often. 19. Research papers and journals are enough or they refer to some interactive measures such as videos and podcasts. 20. Suppose a cardiologist is working in a hospital and if he wants to take a shift, what he will do? How he will find the vacancies. 21. How aspiring cardiologists find their way to become a successful cardiologist. 22. How pharmaceutical companies dealing in cardiac products communicate with the cardiologists regarding the feedback about the usage and performance of their productsfind the vacancies. 6. How people value offerings. Few social networking websites provides many offerings such as chat, group chat, communities, groups, timeline, notifications, uploading and downloading of photos, sharing personal experiences, calendar, information about events going to happen, uploading of videos, video chat, sharing of videos and audio via many other different sites. Now, on many of the websites you see a share button. By just clicking it you can share that info with your peers.
  10. 10. Cardiplexus April 2013 Symbiosis Institute of Design 5 Social networking websites such as facebook, keeps widening itself by introducing n number of new products like apps related to games, career, horoscope and much more. Some are free , some are paid. Many websites release the mobile version of their products. Few websites develop an app focusing on only one aspect. Like facebook messenger, where you can only chat with your friends. Some websites allow only limited features for the free user and full features for the premium user. YouTube does have almost all the videos, you can see them and share them but if you want to download it than you will require third party applications. Some websites offer the demo of the featured product, which expires after a particular period of time. In some websites you can’t do a thing, because it requires registration (free or paid). So you need to register and than you will be able to use the website and its offerings. Some of the offerings of a websites works in accordance with other products. Like if I need to watch a video on YouTube, I must have flash player . Some applications when purchased provides some offers or benefits like discounts or free online storage, downloads, etc. Some web applications features advertisements for purposes like marketing, information dissemination and extra profit. 7. What constituents future needs may be. Integrated cardiologist/patient data can dramatically increase the information value added by providers, payers and manufacturers Different patients treated by a cardiologist will be allowed to connect to the cardiologist, So that the cardiologist will have all the patients treated by him in his network and follow up with each other easily. Pharmacists will also be able to join the network with limited facilities, so that he/ she can follow up with the cardiologist and through this network he/she will come to know about latest innovation in the industry of healthcare products and medicines. Practiceservicessuchasdecisionsupport, E–prescribingandASPelectronicmedical records (EMRs) can also be introduced through these kind of portals. An electronic medication bar-coding systemcanbeimplemented.Cardiologists can also access and print all the forms they need through the portal. They can customize and sort the information the way they want it. A cardiologist can sit in a car in the parking lot and sort the data in the order of which he/she is going to follow up with the patients. 8. Challenges to implement the ideas. 1. How to attract the users. 2. Authentication of the users. 3. Portal’s sustainability, as in how it will sustain the users. 4. Authentication of the data uploaded by the users.
  11. 11. Cardiplexus April 2013 Symbiosis Institute of Design 6 Literature research Cardiologists in order to increase their knowledge refer to journals, papers, online tutorials and clinical practice guidelines provided by some of the major cardiology associations of the world. In order to keep themselves updated with the latest innovations and events in the world of cardiology they visit different websites relating to cardiology. There are networking portals like cardiologynetwork.com,doctorshangout. com, doc2doc.com, cardiosource.com, etc which allow cardiologists and other related people to socialize with each other. Services provided by these portals include – information sharing, forums, open discussions, innovation, events and technology updates, access to related journals, videos, narrations and pictures. The European Society of Cardiology (ESC) is one of the major associations of the world which represents  over 70,000 cardiology professionals  across Europe and the Mediterranean.  The ESC also edits and publishes 7 of the world’s leading journals on cardiology. Cardio logical Society of India and Indian Association of clinical cardiologists are two main associations of India dealing in the field of cardiology. New social platforms such as Vitals. com even allow patients to grade their physician’s practice.American Association of Cardiovascular and Pulmonary Rehabilitation, American Board of Cardiovascular Perfusion, American Heart Association and American Society of Nuclear Cardiology are the few major cardiology associations of The Sates. MedPedia is a much known portal which collectsandindexesallofthecontributors and content in these areas, with topics including everything from heart attack to angina, congenital heart disease and hypertension. Cardiology is a high-profile section of medicine because of the prevalence of heart disease (number one killer of men and women in the USA), the economic resources it utilizes (estimated 40% of Medicare dollars), and an area of significant health care technology development. Cardiovascularbusiness.com also is a much known website which provides features like latest news, articles, news about upcoming conferences and magazines related to cardiology. Cardiologist and cardiac surgeon works in collaboration as a patient first shows up to the cardiologist and if there is a condition of surgery he refers him to the cardiac surgeon. Cardiac surgeon then does his job and interacts with the cardiologist to follow the patient in pre and post conditions of the surgery. Cardiologists are often called in to assist other doctors. Cardiac surgeon often request cardiologists to consult in the preoperative phase of treatment. If a patient is known to have a preexisting heart problem, a surgeon will consult a cardiologist before, during, and after a surgery to track the patient’s health Cardiologists do more than treat existing problems. They also provide information and advice to their patients regarding the prevention of cardiac disease. 
  12. 12. Cardiplexus April 2013 Symbiosis Institute of Design 7 The ACC is a professional association that serves more than 39,000 cardiovascular professionals. It recently launchedCardioSource.org, a revamped organizational website that includes a private social network for users to discuss issues important to cardiology. Much of the content is member-sourced, and the readership is predominately doctors and other heart-centered medical professionals. In cardiology, the site TheHeart.org, now also in Spanish, has developed an intense task with the spread of new information, and debates on the specialty. Through a journalistic approach, it exposes the outcomes of new trials with therapeutic implications, together with interviews to their authors and their critics. For doctors, there are good reasons to be resistant to internet. First, many do not want their details out there. Fair enough. Maybe you’ve been around enough to have enough references to do the Internet search heavy lifting. Also, there are important reasons, like patient privacy that need to be respected, and the Internet is the last place such conversations regarding patient care Mc Kessons’s horizon admin-Rx, an electronic medication bar-coding system that seeks to ensure that patients receive the right medication and dosage. Cardiology is specialty of  internal medicine. To be a cardiologist in the United States, a three year residency in internal medicine is followed by a three year residency in cardiology. It is possible to specialize further in a subspecialty. Recognized subspecialties in the United States by the ACGME are: Cardiac electrophysiology - Study of the electrical properties and conduction diseases of the heart. Echocardiography -   The use of  ultrasound  to study the mechanical function/physics of the heart. Interventional cardiology -   The use of catheters forthetreatmentofstructural and ischemic diseases of the heart. Nuclear cardiology -  The use of nuclear medicine  to visualize the uptake of an isotope by the heart using radioactive sources. should occur. Realize this is not for those kinds of professional conversations. Finally, procedurally-heavy specialists haveahardtimesittingbehindakeyboard having near-real time conversations with comment streams on a blog. Also, while blogs create an important static chronological log of written works, they also take considerable discipline and time to get off the ground - whether one posts daily, weekly, or monthly. Simply put, if you want readership, you have to post often to your blog. Most cardiologists feel too busy to devote significant time to such an endeavor. Cardiology Home Page  - A collection of resources including topics of interest, image and drug libraries and information about CME programs. By Dr. MichaelWan. Cardiology Rounds  - Educational resource providing information and discussion on current scientific and clinical developments. Includes archive and search function. CyberHeart  - Tutorials to review basic cardiac anatomy, physiology and clinical features of cardiac disease. DivisionofCardiology -Offersinformation on research and clinical activities, fellowship programs and faculty staff. Part of Columbia University, New York. Feinberg Cardiovascular Research Institute  - Northwestern University Medical School’s research facility dedicated to the eradication of cardiovascular disease. General Practice Notebook - Cardiovascular medicine  - Coverage of this medical specialty. Gripping Heart  - Devoted to explaining the pumping and regulating functions of Related associations CCardioValens.com -Featuresinformation for doctors and patients including cases of interest, streaming video clips, clinical trial results and a newsletter. CardioVillage : Cardiovascular Education Online  - Free cardiology continuing medical education (CME) on demand. Cardiology  - Presented and explained by Robert Matthews, MD. Includes definitions, flash animations and information about the author.
  13. 13. Cardiplexus April 2013 Symbiosis Institute of Design 8 Michigan Cardiovascular Institute  - Information about this regional medical center specializing in heart health. National Registry of Cardiopulmonary Resuscitation  - The ‘goal is to provide a centralized, efficient, consistent means for collecting and analyzing data on in- hospital resuscitations’. Sponsored by the American Heart Association. Pacemaker Implantation  - Part of the “Cardiovascular Consultants Medical Group”website. RiversideCardiology.com  - Cardiology medical educational information site with discussion/message board, featured articles, patient of the month, discussion groups, and daily medical news. St. Jude Medical Symmetry Bypass System Aortic Connector - Details on the first suture less anastomosis device for heart bypass surgery and coronary artery bypass grafting (CABG). TCTMD - A source of clinical and technical information and physician education in interventional cardiology and interventional vascular medicine. Takeheart Health Check  - The quality assured method for providing authoritative written assessment and advice for the prevention of coronary heart disease. The HeartMDPhD.com Cardiology Information Portal  - A comprehensive up-to-date resource for reliable cardiac information. The University of Ottawa Heart Institute - Undertaking research, prevention, rehabilitation, and educational programs, with staff and clinic details. Theheart.org  - Disseminates information on treating and preventing cardiovascular disorders. Its audience consists of cardiologists, allied healthcare professionals and referring physicians. UW CVRTC  - Cardiovascular Research and Training Center at the University of Washington in Seattle. University of Louisville - Cardiology - The Division of Cardiology at University of Louisville. University of Pennsylvania Hemochromatosis Clinic  - Article on Hemochromatosis from the Medical Genetics Division, Department of Medicine, Hospital of the University of Pennsylvania. Vascular Biology Working Group  - The site offers literature reviews and access to online materials relevant to scientific research and clinical data from the field of vascular biology. World Heart Day  - September 29, 2002 - a World Heart Federation initiative to increase awareness and prevention of cardiovascular diseases with special emphasis on physical activity. A cardiologist doesn’t perform surgery, he or she will undertake the following: Diagnose heart complaints using a variety of tests. This will also include a look at the patient’s medical history. Prescribe a suitable form of treatment. This may include prescription drugs, changes in diet and lifestyle or surgery. If surgery is required then the patient will be referred to a cardiac surgeon. the heart. Heart Disease Guide at About.com - Heart Disease information resource with feature articles, net picks, chat and BB, and a free email newsletter. Updated fortnightly with fresh content. HeartSite.Com  - Provides information to patients who are being evaluated and treated for a heart-related complaint. All contents are reviewed by physicians to ensure accuracy. InCirculation  - Educational resource for healthcare professionals providing access to internationally focused cardiovascular information on the internet. International Union of Angiology  - A scientific society for the advancement of research in angiology. Includes membershipandconferenceinformation, board and corporate members and news. (English and French) Lillehei Heart Institute  - Dedicated to innovations leading to treatment of cardiovascular and pulmonary diseases through endowed interdisciplinary efforts-at the Univ. of Minnesota. What does a cardiologist do?
  14. 14. Cardiplexus April 2013 Symbiosis Institute of Design 9 a cardiologist is approximately $319,000 per year. Besides receiving a large salary, cardiologists can also enjoy a solid benefits package that includes retirement benefits and health coverage. Education In order to become a cardiologist, you have to engage in a great deal of educational requirements. To begin, you have to get a bachelor’s degree, which typically takes about four years. Then you have to complete medical school, which takes another four years. Then you have to complete a residency program that could take anywhere from four to eight years. This means that you have to devote a large portion of your life after high school to learning before you can start working on your own. Considerations Aside from the large amount of compensation, being a cardiologist can give you a chance to save lives. The difference that you can make for individuals and families is tremendous. With the vast knowledge that you accumulate through your educational electrocardiogram or x-rays to determine the condition of the heart and the arteries around it. An electrocardiogram is a test that checks to see if a heartbeat is steady or irregular. Cardiologists diagnose heart conditions and then prescribe the proper course of treatment to remedy the problems. Working Schedule One of the biggest potential drawbacks of being a cardiologist is the working schedule involved. Because there are typically not that many qualified cardiologists in a particular region, you may have to put in many hours to see all of the patients that need your help. Some cardiologists work in excess of 60 hours per week on a regular basis. In addition to working long hours, you may have to be on-call for emergencies during your down time. Compensation One of the benefits of being a cardiologist is the amount of money that you can earn. Cardiologists are some of the most well-compensated workers in the world. As of 2010, the average salary for educational studies, you can treat conditions and help extend lives. This is a factor that must be considered when you are trying to determine whether to become a cardiologist. Michigan Cardiovascular Institute  - Information about this regional medical center specializing in heart health. Cardiovascular technologists and technicians spend a lot of time walking and standing. Heavy lifting may be involved to move equipment or transfer patients. These workers wear heavy protective aprons while conducting some procedures. Those who work in catheterization laboratories may face stressfulworkingconditionsbecausethey are in close contact with patients with serious heart ailments. For example, some patients may encounter complications that have life-or-death implications. Preventative care: the cardiologist will advise a patient to make changes to their lifestyle in order to reduce the risk of heart disease. This can include advice about healthy eating and exercise. Further specialization: this means focusing on a particular area such as pediatric cardiology (children and heart disorders). Help and advise pharmaceutical companies in respect of developing new drugs for cardiovascular conditions. Cardiologists play a vital role in the health care system today and have helped many people with heart conditions live normal lives again. Being a cardiologist comes with some advantages including high pay and prestige. It also has a few drawbacks, such as having to work long hours and be on-call at potentially inconvenient times. Function The job of a cardiologist is to examine the cardiovascular system of patients. A cardiologist performs a number of different diagnostic tests such as an Pros & Cons of Being a Cardiologist. Day in the Life
  15. 15. Cardiplexus April 2013 Symbiosis Institute of Design 10 Current Supply: Number of Active Board-Certified or Board-Eligible Cardiologists by Specialty, 2012 in US
  16. 16. Cardiplexus April 2013 Symbiosis Institute of Design 11 Number of General Cardiologists by Age and Sex, 2012 in US
  17. 17. Cardiplexus April 2013 Symbiosis Institute of Design 12 Number of Internal Medicine Graduates Pursuing Cardiology and Selected Other Subspecialties in US
  18. 18. Cardiplexus April 2013 Symbiosis Institute of Design 13 Alternative Scenarios for FTE General Cardiologists, 2008 to 2025 in US
  19. 19. Cardiplexus April 2013 Symbiosis Institute of Design 14 Major pharmaceutical brands
  20. 20. Cardiplexus April 2013 Symbiosis Institute of Design 15 SOCIAL MEDIA AND PHYSICIANS: A CANADIAN OVERVIEW A total of 629 responses were received (19% response rate). Use of social media in generalislowamongCanadianphysicians and use of social media for professional purposes is limited. While half of those polled have a Facebook account, only 12% have a Twitter account and only 7% report having a blog. However 96% report using Google to search for information for professional purposes and 42% say they have participated in an online discussion forum on a medical or health care topic. Physicians have mixed feelings about the value of social media, with 81% feeling it poses professional and legal risks; however, half feel it helps patients gain a sense of community. In 2009 we, two Dutch physicians assisted by a communication and IT specialist, startedaprimarycareconsultationservice on Twitter, called @tweetspreekuur. The free service consists of an account where Twitter users can ask health related questions (24/7). Primary care physicians provide answers within 24 hours.a cardiologist is approximately $319,000 per year. Besides receiving a large salary, cardiologists can also enjoy a solid benefits package that includes retirement benefits and health coverage. eBased on physicians’ reasons for using the Internet, four types of Internet users were clustered: (1) The Self expressional Socializer, (2) The Information Seeker, (3) The Internet Denier and (4) The Driven Self-expressionist. earn. Cardiologists are some of the most well-compensated workers in the world. As of 2010, the average salary for a cardiologist is approximately $319,000 per year. Besides receiving a large salary, cardiologists can also enjoy a solid benefits package that includes retirement benefits and health coverage. is that the mostpopular application are still e-mail and more than 80% do not actively employ content creating tools. Doctors are generally advanced e-learning users, with more than 40% learning online. Most doctors also use office products. Although more than 70% have published scientific articles and post gradual studies, the usage of web 2.0 research tools like Zotero, for instance, is very low. A high percentage of the interviewed physicians find web 2.0 tools theoretically useful and efficient. SOCIAL MEDIA IN EUROPEAN HOSPITALS: A DESCRIPTIVE STUDY 1998 hospitals were included in the study. The number of hospitals per country that used SoMe ranged from 7 (Luxembourg) to 741 hospitals (Germany). The first measurement showed that: five types of SoMe were used in two countries, i.e., The Netherlands and United Kingdom; three types of SoMe were used in one country, i.e., Germany; two types of SoMe were used in four countries, i.e., Denmark, France, Luxembourg and Sweden; one type of SoMe was used in four countries, i.e. Spain, Norway, Austria and Belgium; no type of SoMe was used in two countries, i.e., Ireland and Switzerland. The second measurement demonstrated an increase in the number of hospitals that used SoMe. Furthermore, the number of different types of SoMe that were respectively used increased as well. PHYSICIANS’ REASONS FOR PROFESSIONAL INTERNET USE WEB 2.0 BASED TOOLS AND PHYSICIANS: ARE WE REALLY READY TO GO? More than 300 doctors have answered this first survey. First preliminary results have shown that 97% have Internet at home and 47% use mobile services in comparison to 44, 4% of Internet users on Spanish population. What is interesting is Time for Pharma to Face Social Media Fears? With strict regulatory and compliance demands from the U.S. Food and Drug Administration (FDA), Pharma’s reluctance to embrace the social media trend comes as no surprise. Pharma companies are bound to adhere to the guidelines of the FDA‘s Division of Drug Marketing, Advertising, and Communications(DDMAC),whichaimsto ensure that prescription drug information is truthfully conveyed to the public.
  21. 21. Cardiplexus April 2013 Symbiosis Institute of Design 16 It’s already happening: Most pharma companies have started to tentatively foray into the world of social media through online communities, blogs, Facebook or Twitter accounts, although these outlets are generally underutilized or not user-friendly. Unofficial sites and communities like WebMD or Revolution Health are much more popular with patients than official company channels. Choosing not to actively participate in these social conversations won’t make them disappear. By building up a strong social persona and providing viable social media platforms, companies can have a direct hand in shaping and guiding the conversation around their products and brand. Transparency : In the past few years, several pharmaceutical companies have come under attack for their slow response time either to processing and reacting to customer complaints or disseminating information about potential side effects or health threats to the public. Social networking sites provide a forum to instantaneously respond to consumers and expedite awareness of any unexpected side effects. Engaging in this two-way dialogue with consumers and reacting in real-time lends credence to the honesty of the brand. Educating and engaging the patient community: Social media provides a new channel to educate the consumer, either through syndicating preexisting information or answering customer questionsdirectly.Italsoallowscompanies to monitor and immediately respond to off-label use or developeducational materials around recurring customer issues and concerns. Pharma companies can alsoengage the physician community and educate them about the merits of the product or company. Inaddition to that, social media can be leveraged to raise patient and other participant awareness about a medical condition, general clinical research or ongoing clinical trials. In effect, social media acts as a valuable agent in patient recruitment planning as well as execution. This engagement— particularly as patients and physicians become better informed—increases the likelihood of these parties acting as brand advocates. Extracting social intelligence: The use of social media has accelerated the content explosion, andgetting to the wealth of intelligence buried in this content is a daunting task for any company. Companies can employ social computing and business analytics to evaluate the massive amounts ofunstructured data imbuedinsocialmedia.Theseinsightscan be leveraged to understandperceptions, trends and patterns among various stakeholder groups – not just patients, but generalpractitioners, specialists, sales representatives, pharmacists and nurses and learn how these impacteach other and product sales as well. Pharmaceutical companies can also use social media to conduct drug review and perception evaluation. For example, one of the largest European companies reevaluated its brand messaging and uncovered competitive advantages in the space of insulin-based drugs by analyzing its nearest competitors through social channels. Consumer-driven innovating: As social media has enabled consumers to become While the communication guidelines for print and broadcast media are explicit, the DDMAC has not formalized guidance for communication in the context of interactive digital media.This ambiguity leaves what is deemed appropriate for social media communication open to theDDMAC’s discretion—and consequently, many pharma companies are hesitant to broach this newterritory. Another barrier to the adoption of social mediatechnologiesinthepharmaceutical industry is theFDA’s mandate regarding adverse event reporting, which requires manufacturers,packersanddistributorsto submit any and all reports of adverse drug side effects to the FDA. Many companies areconcerned that participating in social media will result in an increase of non- compliance risks for factors such as the detected events missed to be followed or not followed within the required timeframe. Also there are other open issues such as suspected authenticity, identifiable patient orreporter, duplicate information and other. So why should pharma get into the social media game now?
  22. 22. Cardiplexus April 2013 Symbiosis Institute of Design 17 useful to the individual user. In the future, the Internet will develop as an indispensable tool used to communicate with and monitor patients. Interactive online disease management and compliance tools will become particularly useful as cardiologists face a record number of patients diagnosed and treated for cardiovascular diseases. Pharmaceutical companies can take advantage of the customizable nature of websites in order to reach their target audiences in diverse geographic markets. Online resources that cater to the specific needs of local cardiologists in a particular geographic market will maximize their appeal to and influence on individual site users. In the US and Europe, the majority of surveyed cardiologists search for information on specific drug treatments, compliance with specific treatments and expert opinionsWhen looking for health information offline, other physicians are the most ‘frequently’ used channel among cardiologists in the US, France, Italy, Spain and the UK When looking for health information online, drug specific websites are the most ‘frequently’ used offline channel among cardiologists from the US and Europe When cardiologists are looking for health information from any source, other physicians, medical journals, magazine publications and drug specific websites are the most ‘frequently’used channels The majority of cardiologists surveyed spend between 5 to 20 minutes on a health website in a single visit Across the surveyed markets, ‘time issues’ is the greatest factor preventing cardiologists from using the Internet to find health information On average, cardiologists across the surveyed markets reported that ‘too many ‘advertisements‘ is the factor that most affects them when deciding not to use a particular website to find health information Cardiologists from each surveyed market varied considerably in opinion in regard to which types of information they find to be the most valuable when featured on a health website Nearly one-third of cardiologists surveyed spend between 10 to 15 hours per month participating in continuing medical education courses Although none of the surveyed cardiologists participate in an eCME program on a daily basis, an average of 57% participate in such programs twice per month or more Anaverageofover90percentofsurveyed cardiologists would like to participate in an online continuing medical education program in the future An average of over 70 per cent of surveyed cardiologists receive free samples frompharmaceutical sales representatives twice per month or more, with an average of nine per cent receiving samples on a daily basis a vocal andinfluential constituency, customer or other stakeholder (e.g. analysts, shareholders and others) insights mined from social data can be used by pharma companies to guide their product andservices pipelines. One large US-based pharmaceutical company closely tracks the reactions ofvarious stakeholders to company news, comments made during investor meetings or majorannouncements in social media, and analyzes this data in real time to inform their strategic priorities. Capturing the voice of the customer is more important than ever, particularly as social channels allow consumers to express their needs and desires in real- time. Co-creating products and services with customers will become rote as companies strive to innovate and quickly respond to this new source of demand. Through the provision of value-adding services, pharmaceutical companies can encourage physicians to become regular site users. Companies can then approach these users, through website feedback/ customization or permission-based marketing initiatives, with the option to request product information that is most
  23. 23. Cardiplexus April 2013 Symbiosis Institute of Design 18 Congenital cardiology today - Timely News and Information For BC/BE Congenital/Structural Cardiologists & Surgeons
  24. 24. Cardiplexus April 2013 Symbiosis Institute of Design 19 Congenital cardiology today - Timely News and Information For BC/BE Congenital/Structural Cardiologists & Surgeons
  25. 25. Cardiplexus April 2013 Symbiosis Institute of Design 20 Congenital cardiology today - Timely News and Information For BC/BE Congenital/Structural Cardiologists & Surgeons
  26. 26. Cardiplexus April 2013 Symbiosis Institute of Design 21 Report of the survey conducted by Medscape on lifestyle of the cardiologists.
  27. 27. Cardiplexus April 2013 Symbiosis Institute of Design 22 Report of the survey conducted by Medscape on lifestyle of the cardiologists.
  28. 28. Cardiplexus April 2013 Symbiosis Institute of Design 23 Report of the survey conducted by Medscape on lifestyle of the cardiologists.
  29. 29. Cardiplexus April 2013 Symbiosis Institute of Design 24 Report of the survey conducted by Medscape on lifestyle of the cardiologists.
  30. 30. Cardiplexus April 2013 Symbiosis Institute of Design 25 Report of the survey conducted by Medscape on lifestyle of the cardiologists.
  31. 31. Cardiplexus April 2013 Symbiosis Institute of Design 26 Report of the survey conducted by Medscape on lifestyle of the cardiologists.
  32. 32. Cardiplexus April 2013 Symbiosis Institute of Design 27 Report of the survey conducted by Medscape on lifestyle of the cardiologists.
  33. 33. Cardiplexus April 2013 Symbiosis Institute of Design 28 Report of the survey conducted by Medscape on lifestyle of the cardiologists.
  34. 34. Cardiplexus April 2013 Symbiosis Institute of Design 29 Report of the survey conducted by Medscape on lifestyle of the cardiologists.
  35. 35. Cardiplexus April 2013 Symbiosis Institute of Design 30 Report of the survey conducted by Medscape on lifestyle of the cardiologists.
  36. 36. Cardiplexus April 2013 Symbiosis Institute of Design 31 Report of the survey conducted by Medscape on lifestyle of the cardiologists.
  37. 37. Cardiplexus April 2013 Symbiosis Institute of Design 32 Report of the survey conducted by Medscape on lifestyle of the cardiologists.
  38. 38. Cardiplexus April 2013 Symbiosis Institute of Design 33 Report of the survey conducted by Medscape on lifestyle of the cardiologists.
  39. 39. Cardiplexus April 2013 Symbiosis Institute of Design 34 Report of the survey conducted by Medscape on lifestyle of the cardiologists.
  40. 40. Cardiplexus April 2013 Symbiosis Institute of Design 35 List of profiles
  41. 41. Cardiplexus April 2013 Symbiosis Institute of Design 36 List of similar portals/ platforms
  42. 42. Cardiplexus April 2013 Symbiosis Institute of Design 37 List of pharma companies
  43. 43. Cardiplexus April 2013 Symbiosis Institute of Design 38 Competitors CardiologyNetwork.com  is an exclusive next generation social networking service for Cardiologists,  Physicians, Medical Students who are interested in Cardiology  and  for all people who are related to the field of Cardiology. CardiologyNetwork social network can help you maintain existing personal and professional relationships and establish new ones by reaching out to Cardiologists you’ve never met before.  CardioSourcs.org : The ACC (American College of Cardiology) is a professional association that serves more than 39,000 cardiovascular professionals. It recently launchedCardioSource.org, a revamped organizational website that includes a private social network for users to discuss issues important to cardiology. Much of the content is member-sourced, and the readership is predominately doctors and other heart-centered medical professionals Mostly news push - limited interaction Limited to networking services generally No collaboration facilities No universal repository of research documents and papers Limited geography – country specific Poor UI No proper user authentication
  44. 44. Cardiplexus April 2013 Symbiosis Institute of Design 39 Questionnaire Demographics • Name: • Gender: • Age: • Marital status: • Location: • Specialization: • Educational background (Also mention name of the Institute): 1) How many hours a day you work? 2) What usually you do in the leisure time? 3) Where do you volunteer? Pro – bono local clinical work, Work associated with religious organization,Tutoring and counseling,Local non-religious volunteer work,International mission/work,Medical volunteer for natural/manmade disasters,Work with homeless,I rarely or never volunteer. Mention if some other. 4) Are you a member of any cardiology society/association? Yes or No 5) For what all purpose you use a computer? Surfing internet,E-mail,Video conferencing,Social media,For medical use,Mention if some 10) For what all purposes you use social networking websites? Interacting with friends and family members, Interacting with professionals of the industry, For group discussions, For cardiology community updates, Mention if some other 11) What do you do to keep your knowledge up to date? Refer to online journals and articles, Videos, Podcasts, Pictures, Online discussion with peers, Visiting the cardiology community websites, E-books, Mention if some other other. 6) Which cell phone you use? Normal or Smartphone 7) Do you write blogs? Yes, No 8) Do you take part in online forums? Yes, No 9) Have you registered with any of the social networking websites? If yes how often you visit your account? Yes, No
  45. 45. Cardiplexus April 2013 Symbiosis Institute of Design 40 16) How do you retrieve information about different conferences, workshops and events happening in the field of cardiology? Through peers, Through news channels, Through cardiology society websites, Through social media, Mention if some other 17) If there is knowledge disseminating social media portal just for the cardiology community, where professionals from different field of cardiology community will share their professional and personal experiences, what will be your views? 12) Do you share your personal and professional experience with your peers? Yes, No 13) Do you like to know about medical devices and their reviews? Yes, No 14) What are the resources/ways you use to discuss those things? Blogs, Forums, Chat, Video conferencing, Call, In person, Mention if some other 15) Do you like to refer online cases handled by other doctors? If not why? Yes, No Questionnaire
  46. 46. Cardiplexus April 2013 Symbiosis Institute of Design 41 Survey Report How many hours a day they work 0 20 40 60 80 4 to 6 6 to 8 8 to 12 12 + %
  47. 47. Cardiplexus April 2013 Symbiosis Institute of Design 42 Survey Report What usually you do in the leisure time? 0 20 40 60 80 Exercise/physicalactivity Reading Travel Food& Wine Surfing the web Gardening Music & Movies %
  48. 48. Cardiplexus April 2013 Symbiosis Institute of Design 43 Survey Report Where do they volunteer. 0 10 20 30 40 50 60 70 80 Pro – bono localclinicalwork Work associatedwith religious… Tutoringand counseling Localnon-religiousvolunteerwork International mission/work Medicalvolunteerfor… Work with homeless rarelyor never volunteer other %
  49. 49. Cardiplexus April 2013 Symbiosis Institute of Design 44 Survey Report Are they a member of any cardiology society/ association. Yes 80% No 20%
  50. 50. Cardiplexus April 2013 Symbiosis Institute of Design 45 Survey Report For what all purpose you use a computer 0 20 40 60 80 100 Surfing internet E-mail Videoconferencing Socialmedia For medical use other %
  51. 51. Cardiplexus April 2013 Symbiosis Institute of Design 46 Survey Report Which cell phone they use. Normal phone 10% Smart phone 90%
  52. 52. Cardiplexus April 2013 Symbiosis Institute of Design 47 Survey Report Do they write blogs. Yes 66% No 34%
  53. 53. Cardiplexus April 2013 Symbiosis Institute of Design 48 Survey Report Do they take part in online forums. Yes 67% No 33%
  54. 54. Cardiplexus April 2013 Symbiosis Institute of Design 49 Survey Report Have they registered with any of the social networking websites. Yes 59% No 41%
  55. 55. Cardiplexus April 2013 Symbiosis Institute of Design 50 Survey Report If yes how often they visit your account. Regular Often Rarely 0 10 20 30 40 50 %
  56. 56. Cardiplexus April 2013 Symbiosis Institute of Design 51 Survey Report For what all purposes they use social networking websites. 0 10 20 30 40 50 60 70 Interactingwith friends and family members Interactingwith professionals of the industry For group discussions For cardiologycommunity updates other %
  57. 57. Cardiplexus April 2013 Symbiosis Institute of Design 52 Survey Report What do they do to keep their knowledge up to date. 0 20 40 60 80 100 Refer to onlinejournals and… Videos Podcasts Pictures Onlinediscussion with peers Visitingthe cardiology… E-books other %
  58. 58. Cardiplexus April 2013 Symbiosis Institute of Design 53 Survey Report Do they share their personal and professional experience with their peers. Yes 80% No 20%
  59. 59. Cardiplexus April 2013 Symbiosis Institute of Design 54 Survey Report Do you like to know about medical devices and their reviews? Yes 90% No 10%
  60. 60. Cardiplexus April 2013 Symbiosis Institute of Design 55 Survey Report What are the resources/ ways they use to discuss those things. 0 10 20 30 40 50 60 Blogs Forums Chat Videoconferencing Call In person %
  61. 61. Cardiplexus April 2013 Symbiosis Institute of Design 56 Survey Report Do they like to refer online cases handled by other doctors. Yes 98% No 2%
  62. 62. Cardiplexus April 2013 Symbiosis Institute of Design 57 Survey Report How do they retrieve information about different conferences, workshops and events happening in the field of cardiology. 0 10 20 30 40 50 60 70 Peers News channels Cardiologysociety websites Socialmedia other %
  63. 63. Cardiplexus April 2013 Symbiosis Institute of Design 58 Personas DR K.P. Singh DR K.P. Singh Male New Delhi, India India Current Organization/Hospital MEDANTA THE-MEDICITY,GURGAON,NCR Profession Cardiologist, Physician interested in Cardiology Title of Job consultant Clinical,Academic,Business &Research Interests in Cardiology clinical Current Subspecialty in Cardiology Echo Areas of Interest preventivecardiology Personal Interests&Hobbies freecardiac camps in remoteareas Education MBBS,PGDCC,LLB. Experience CARDIOLOGY,ECHOCARDIOGRAPHY. 1.
  64. 64. Cardiplexus April 2013 Symbiosis Institute of Design 59 Personas DR K.P. Singh DR K.P. Singh Male New Delhi, India India Awards & Achievements BEST ANATOMY DISSECTORAWARDEE. Articles Published ON VENERAL DISEASES Favorite Medical Books,Websites &Journals MANY Job Preferences (location,salary,type of job,or other info) PREVENTIVECARDIOLOGY IN INDIA Professionally Interestedin consulting offer RelationshipStatus Married Personally Interested in professional networking 1.
  65. 65. Cardiplexus April 2013 Symbiosis Institute of Design 60 Personas NerminaBuljubasic NerminaBuljubasic Female Rotterdam Netherlands Current Organization/Hospital ErasmusMC Profession Medical Student being trained in Cardiology Title of Job Medical Research Master Student (dept. of Cardiology) Current Subspecialty in Cardiology Nothing yet:) Professionally Interestedin academic jobs, just sharing cardiology knowledge RelationshipStatus Single Personally Interested in friends, professional networking 2.
  66. 66. Cardiplexus April 2013 Symbiosis Institute of Design 61 Personas KedarKulkarni Kedar Kulkarni Male Pune, Maharashtra India Current Organization/Hospital Sahyadri Speciality Hospital. Profession Cardiologist Title of Job Consultant Interventional Cardiologist. Current Subspecialityin Cardiology Interventional and Pediatric Cardiology Personal Interests&Hobbies Water colour painting Biography MBBS from Grant Medical College and Sir J J Group of Hospitals. 1994 – 2000 DNBMedicine 2000 – 2003 DNBCardiology 2005 - 2008- Narayana Hrudayalaya Institute of Cardiac Sciences, Bangalore. Awards & Achievements Circulation, JACC and BMJ Heart. Articles Published Ovid, MD Consult 3.
  67. 67. Cardiplexus April 2013 Symbiosis Institute of Design 62 Personas KedarKulkarni Kedar Kulkarni Male Pune, Maharashtra India Favorite Medical Books,Websites &Journals MossAdam's Pediatric cardiology, Braunwald's textbookof Cardiology, Eric Topol'sInterventional Cardiology. Job Preferences (location,salary,type of job,or other info) India, within Maharashtra or Goa, earning commensuratewith contemporary practiceand experience. Professionally Interestedin academic jobs, just sharing cardiology knowledge RelationshipStatus Married Personally Interested in friends, professional networking, business networking 3.
  68. 68. Cardiplexus April 2013 Symbiosis Institute of Design 63 Personas Harper Harper Female Bangalore India Current Organization/Hospital JNUHospital Profession Representativeof a Professional Organization Title of Job Admin Current Subspecialityin Cardiology Cardiac Nurse Personal Interests&Hobbies Singing Education Completednursing degree Experience 1year of experienced as Physician assistant Favorite Medical Books,Websites &Journals 10 seconds to Care Professionally Interestedin just sharing cardiology knowledge RelationshipStatus Engaged Personally Interested in professional networking 4.
  69. 69. Cardiplexus April 2013 Symbiosis Institute of Design 64 Personas Jyoti Assudani Jyoti Assudani Female United States Current Organization/Hospital University Hospital UAB, Birmingham AL Profession Cardiology Researcher, Physician interested in Cardiology Title of Job Research assistant (March-Apr 2010) Clinical,Academic,Business &Research Interests in Cardiology Research assistant in Cardiology / Echocardiographyat the Heart station / Echo lab in UAB University hospital, Birmingham AL Areas of Interest Internal Medicine, Cardiology, Echocardiography, 3 D Echo, newer imaging techniques, medical informatics, data gathering and medical errors Personal Interests&Hobbies Reading, Traveling, Spiritual reading, Meditation, Hiking Backpacking, Social networking, Cooking, Hindu Religion and philosophy Education I am not what I used to be, I am not exactly where I want to be. I shall forever remain"work-in-progress 5.
  70. 70. Cardiplexus April 2013 Symbiosis Institute of Design 65 Personas Jyoti Assudani Jyoti Assudani Female United States Experience Internists, Family physicians, Cardiologists, Researchers, Medical statisticians, Residents, Fellows, people involved in medical informatics, RNs working in Cardiology, Echo cardiographers Awards & Achievements NEJM Clinical Cardiology Cases journal Cleveland Clinic Journal of Medicine Echocardiography Circulation JACC Chest JAMA Professionally Interestedin privatepractice jobs, academic jobs, moonlighting, consulting offer, new ventures, just sharing cardiology knowledge Personally Interested in activity partners, professional networking, business networking 5.
  71. 71. Cardiplexus April 2013 Symbiosis Institute of Design 66 Scenario Definition Just imagine a group of monkeys. Monkeys can learn only from their parents and other group members. They can’t learn from other monkeys on another hill or another side of the world. They have to devise their own method of peeling a banana every generation. Cardiologists using tools like Cardiplexus can communicate, share and learn cardiology knowledge by interacting with Cardiologists on the other side of the World. Image Source : National Geographic
  72. 72. Cardiplexus April 2013 Symbiosis Institute of Design 67 Scenarios 1. Dr. K.P. Singh a consultant cardiologist in Medanta The Medicity, Gurgaon, wants to conduct free cardiac camps in remote areas of India. So he joins Cardiplexus and come across certain NGO groups created by cardiplexus members. Via cardiplexus he conversed with few cardiologists who are interested in the same and are practicing in the remote areas. He collaborates with these members of cardiplexus and together they start conducting the free cardiac camps at few remote areas of NCR. 2. Nermina a medical research student being trained in cardiology wants to gain more cardiology knowledge, wants to know about conferences, workshops, seminars and academic jobs. She joins cardiplexus, where she is able to increase her cardiology knowledge via pictures, podcasts, videos, articles and journals. Also she is able to share them and discuss with her peers. News and events section keeps her updated about the upcoming conferences and workshops. She is aware of latest job opportunities in different locations cause of jobs section of cardiplexus. 3. Kedar Kulkarni a consultant interventional cardiologist at Sahyadri Specialty Hospital, Pune has quite a lot experience in the field of cardiology and now he wants to enter the world of entrepreneurship. He is looking for partners to collaborate with and open a medical cardiac centre for children with cardiac conditions. He registers with cardiplexus and befriend with certain cardiplexus members with the same motive , he collaborates with them to start the venture. 4. Harper a cardiac nurse at the JNU hospital, Bengaluru likes to take part in online discussions and forums about different emerging topics in the field of cardiology. So she joins cardiplexus in ordertoincreaseherprofessionalnetwork and take active part in discussions happening at Cardiplexus. 5. Jyoti Assudani a cardiology researcher at University Hospital UAB, Birmingham, US is interested in social media, so she joins Cardiplexus for increasing her professional network. Also she uses Cardiplexus to gain information regarding newer imaging techniques, medical informatics, data gathering and medical errors. She refers to cases solved by other cardiologists. Also she checks the job section of Cardiplexus for private practice jobs and academic jobs.
  73. 73. Cardiplexus April 2013 Symbiosis Institute of Design 68 Feature Definition At Cardiplexus, you can Establish new  personal or professional connections  with Cardiologists from all around the world. Keep in touch with your friends, classmates and colleagues. Discuss, challenge, corroborate and  share interesting clinical cases  with Cardiologists from all around the world. Unlimited space to store your clinical images and videos. Upload  photos,  videos  of interesting clinical cases in your practice and get immediate feedback from the Cardiologist community. Exchange private messages with Cardiologists from other side of the world. Find people  who share your hobbies, interests and thoughts. After all life is all about meeting like minded people Search for a Job. Share your research ideas and  get new team members for your research project. Exchange medicalconference information and journal articles with Cardiologists from other side of the world. Start and administer your own group for your practice, medical school or research area. Share your thoughts, medical knowledge, personal and clinical experiences by starting your own blog. Discuss the latest topics, emerging trends and new insights in Cardiology. Review the  latest drugs and devices  on the market. Find another Cardiologist of your expertise who can help you with job search or a challenging case. You can apply the collective knowledge you gain here to improve the lives of your patients.
  74. 74. Cardiplexus April 2013 Symbiosis Institute of Design 69 Initial Skeleton
  75. 75. Cardiplexus April 2013 Symbiosis Institute of Design 70 Wireframes based on early hypothesis 1 2
  76. 76. Cardiplexus April 2013 Symbiosis Institute of Design 71 Wireframes based on early hypothesis 3
  77. 77. Cardiplexus April 2013 Symbiosis Institute of Design 72 Wireframes based on early hypothesis 4
  78. 78. Cardiplexus April 2013 Symbiosis Institute of Design 73 Wireframes based on early hypothesis 5
  79. 79. Cardiplexus April 2013 Symbiosis Institute of Design 74 Wireframes based on early hypothesis 6
  80. 80. Cardiplexus April 2013 Symbiosis Institute of Design 75 Visuals based on early hypothesis 1 2
  81. 81. Cardiplexus April 2013 Symbiosis Institute of Design 76 Wireframes based on early hypothesis 3
  82. 82. Cardiplexus April 2013 Symbiosis Institute of Design 77 Wireframes based on early hypothesis 4
  83. 83. Cardiplexus April 2013 Symbiosis Institute of Design 78 Wireframes based on early hypothesis 5
  84. 84. Cardiplexus April 2013 Symbiosis Institute of Design 79 Wireframes based on early hypothesis 6
  85. 85. Cardiplexus April 2013 Symbiosis Institute of Design 80 Key features Interactive cases Forums Device gallery Device reviews Clinical videos Clinical images casebooks Groups Pages Upcomingevents Podcasts Jobs Journals News My CV refercolleague
  86. 86. Cardiplexus April 2013 Symbiosis Institute of Design 81 Final Skeleton
  87. 87. Cardiplexus April 2013 Symbiosis Institute of Design 82 Navigation menus Top Bottom
  88. 88. Cardiplexus April 2013 Symbiosis Institute of Design 83 Navigation menus Left
  89. 89. Cardiplexus April 2013 Symbiosis Institute of Design 84 Navigation menus Right
  90. 90. Cardiplexus April 2013 Symbiosis Institute of Design 85 Navigation menus Dropdown
  91. 91. Cardiplexus April 2013 Symbiosis Institute of Design 86
  92. 92. Cardiplexus April 2013 Symbiosis Institute of Design 87 Home
  93. 93. Cardiplexus April 2013 Symbiosis Institute of Design 88 Create account
  94. 94. Cardiplexus April 2013 Symbiosis Institute of Design 89 My Dashboard
  95. 95. Cardiplexus April 2013 Symbiosis Institute of Design 90 Dashboard menu
  96. 96. Cardiplexus April 2013 Symbiosis Institute of Design 91 My Dashboard Add new folder
  97. 97. Cardiplexus April 2013 Symbiosis Institute of Design 92 Cardiplexus dashboard
  98. 98. Cardiplexus April 2013 Symbiosis Institute of Design 93 Notifications
  99. 99. Cardiplexus April 2013 Symbiosis Institute of Design 94 Who is online
  100. 100. Cardiplexus April 2013 Symbiosis Institute of Design 95 My profile
  101. 101. Cardiplexus April 2013 Symbiosis Institute of Design 96 Apps
  102. 102. Cardiplexus April 2013 Symbiosis Institute of Design 97 App install
  103. 103. Cardiplexus April 2013 Symbiosis Institute of Design 98 App description
  104. 104. Cardiplexus April 2013 Symbiosis Institute of Design 99 Account settings
  105. 105. Cardiplexus April 2013 Symbiosis Institute of Design 100 Refer a colleague
  106. 106. Cardiplexus April 2013 Symbiosis Institute of Design 101 My CV
  107. 107. Cardiplexus April 2013 Symbiosis Institute of Design 102 Code of conduct
  108. 108. Cardiplexus April 2013 Symbiosis Institute of Design 103 Newsfeed
  109. 109. Cardiplexus April 2013 Symbiosis Institute of Design 104 New & noteworthy Interactive cases
  110. 110. Cardiplexus April 2013 Symbiosis Institute of Design 105 See all category
  111. 111. Cardiplexus April 2013 Symbiosis Institute of Design 106 Upload & share
  112. 112. Cardiplexus April 2013 Symbiosis Institute of Design 107 Interactive cases
  113. 113. Cardiplexus April 2013 Symbiosis Institute of Design 108 Forums
  114. 114. Cardiplexus April 2013 Symbiosis Institute of Design 109 Post forum
  115. 115. Cardiplexus April 2013 Symbiosis Institute of Design 110 Device galleries
  116. 116. Cardiplexus April 2013 Symbiosis Institute of Design 111 Video gallery
  117. 117. Cardiplexus April 2013 Symbiosis Institute of Design 112 Device reviews
  118. 118. Cardiplexus April 2013 Symbiosis Institute of Design 113 Image gallery
  119. 119. Cardiplexus April 2013 Symbiosis Institute of Design 114 Latest casebooks
  120. 120. Cardiplexus April 2013 Symbiosis Institute of Design 115 Casebook slideshow
  121. 121. Cardiplexus April 2013 Symbiosis Institute of Design 116 Create casebook
  122. 122. Cardiplexus April 2013 Symbiosis Institute of Design 117 Create casebook
  123. 123. Cardiplexus April 2013 Symbiosis Institute of Design 118 My groups
  124. 124. Cardiplexus April 2013 Symbiosis Institute of Design 119 All groups
  125. 125. Cardiplexus April 2013 Symbiosis Institute of Design 120 Create group
  126. 126. Cardiplexus April 2013 Symbiosis Institute of Design 121 My pages
  127. 127. Cardiplexus April 2013 Symbiosis Institute of Design 122 What’s coming
  128. 128. Cardiplexus April 2013 Symbiosis Institute of Design 123 Podcasts
  129. 129. Cardiplexus April 2013 Symbiosis Institute of Design 124 Jobs
  130. 130. Cardiplexus April 2013 Symbiosis Institute of Design 125 Journals
  131. 131. Cardiplexus April 2013 Symbiosis Institute of Design 126 Medical News
  132. 132. Cardiplexus April 2013 Symbiosis Institute of Design 127 Feedback
  133. 133. Cardiplexus April 2013 Symbiosis Institute of Design 128 Message inbox
  134. 134. Cardiplexus April 2013 Symbiosis Institute of Design 129 Profile view
  135. 135. Cardiplexus April 2013 Symbiosis Institute of Design 130 Colleagues
  136. 136. Cardiplexus April 2013 Symbiosis Institute of Design 131 View case
  137. 137. Cardiplexus April 2013 Symbiosis Institute of Design 132 Case detail
  138. 138. Cardiplexus April 2013 Symbiosis Institute of Design 133 Case slide show
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  210. 210. Cardiplexus April 2013 Symbiosis Institute of Design 205 Bibliography 1. content.onlinejacc.org/cgi/content/full/j.jacc.2009.08.001 2. www.CongenitalCardiologyToday.com 3. www.medscape.com/viewarticle/760775 4. www.sciencedirect.com/science/article/pii/S0735109786804387 5. www.medical-research-papers.com/cardiologist-papers.html 6. www.buzzle.com/articles/cardiologist-salary-range.html 7. drwes.blogspot.in/2010/03/for-cardiologists-twitter-primer.html 8. www.hoovers.com/industry/cardiologists/1831-1.html 9. cardiosmart.org/makeconnections/patientstory.aspx 10. itunes.apple.com/us/app/scd-protocols/id520930638?mt=8 11. www.theheart.org/article/1372913.do 12. www.researchandmarkets.com/reports/1870471/cardiologist_information_seeking_report_2011.pdf 13. www.wkrn.com/story/17345696/new-smartphone-technology-helps-cardiologists-save-lives 14. www.fiercehealthit.com/story/rise-physician-tablet-use-means-less-meets-eye/2012-05-21 15. www.heart.org/HEARTORG 16. www.mayoclinic.org/about 17. www.theheart.org 18. www.coloradohealth.org/Default.aspx
  211. 211. Cardiplexus April 2013 Symbiosis Institute of Design 206 Bibliography 19. www.slideshare.net/lenstarnes/oncologists-social-networks 20. www.coliquio.de/aerzteplattform.html 21. scienceroll.com/2011/07/12/oncology-in-social-media-the-most-relevant-resources 22. www.slideshare.net/lenstarnes/oncologists-social-networks 23. www.mayoclinic.com/health/facebook-and-cancer/MY01898 24. www.aosw.org 25. www.slideshare.net/pauldixey/brighttalk-webcast-paul-dixey-updated-180311 26. www.patientslikeme.com 27. www.mayoclinic.org/medicalprofs 28. www.ama-assn.org/amednews/2011/09/26/bil20926.htm 29. www.ama-assn.org/amednews/2011/09/26/bica0926.htm 30. socialmediatoday.com/johnluginbill/384865/doctors-changing-landscape-social-media 31. socialmediatoday.com/vanessa-dimauro/385230/rise-digital-doctor 32. healthworkscollective.com/jamierauscher/26931/five-reasons-why-doctors-need-connect-patients-through-social-media 33. health.usnews.com/health-news/most-connected-hospitals/articles/2011/11/21/how-doctors-are-using-social-media-to- connect-with-patients 34. www.nursingdegreeguide.org/2008/25-awesome-virtual-worlds-for-doctors-nurses-and-patients 35. hwww.businessweek.com/innovate/content/apr2006/id20060410_051875.htm
  212. 212. Cardiplexus April 2013 Symbiosis Institute of Design 207 Bibliography 36. Manhattan Research Strategic Insight, ePharma Physician v9.0 #4, 2009 37. Coliquio (www.coliquio.de) 38. Sermo (www.sermo.com) 39. US Oncology (www.usoncology.com) 40. Oncology PRO (oncologypro.esmo.org) 41. Oncozine (oncozine.com) 42. Online patient care communities 43. CancerCare (www.cancercare.org) 44. National Cancer Institute (www.cancer.gov) 45. The Care Communities (thecarecommunities.org) 46. Mayo Clinic Patient Community (connect.mayoclinic.org) 47. Marie Curie Cancer Care (www.mariecurie.org.uk) 48. MedHelp (www.medhelp.org) 49. Social-media-for-health-service-use-[EN]-2 (pdf) 50. stanford-social-networking-medicine-epatients-program_booklet_v3 (pdf) 51. Time for Pharma to Face Social Media Fears_ - Bio-IT World (pdf) 52. www.datamonitor.com/healthcare
  213. 213. Cardiplexus April 2013 Symbiosis Institute of Design 208 Bibliography 53. www.medscape.com/features/slideshow/lifestyle/2012/cardiology 54. www.navigenics.com_visitor_for_physicians_our_services_physi 55. www.kmworld.com_Articles_PrintArticle_aspx_ArticleID_19131 56. www.bio.itworld_com_BioIT_Article_aspx_id_47634 57. Power of online health communities(PDF) 58. Eur Heart J-2010-Alfonso-26-8(PDF) 59. Alvimedica_Kalp_Haftasi_BB_EN(PDF) 60. B_suitestensaCARDIO-ENG-0111LOWRES(PDF) 61. cardiotech(PDF) 62. Eur Heart J-2000-Block-1135-40(PDF) 63. Ghedira_YIA_PaperCIC00(PDF) 64. jacc_article_on_mu_and_pinn_1___a_(PDF) 65. muse-spectsheet-2011(PDF) 66. Northwest Cardiology Brochure(PDF) 67. IHE_in_Cardiology-ACC.ppt 68. StJoseph_Healthcare_CS.doc 69. theheartorg-private-practice-blog-with-seth-bilazarian-TWITTER_FINAL.ppt 70. Cap Gemini on Health 2.0.(pdf)
  214. 214. Cardiplexus April 2013 Symbiosis Institute of Design 209 Bibliography 71. www.webicina.com 72. www.cardiologyonline.com 73. www.cardiologynetwork.com 74. www.ctsnet.org 75. www.escardio.org 76 www.ilink-systems.com/Industries/HealthandLifeSciences/HealthcarePortalSolutions.aspx 77. www.microsoft.com/casestudies/Case_Study_Detail.aspx?CaseStudyID=4000008294 78. www.webhealthcentre.com 79. www.medindia.net 80. www.wbmd.com 81. www.acp-online.org 82. secure.quantiamd.com
  215. 215. Cardiplexus April 2013 Symbiosis Institute of Design 210 CD / DVD Contents Place for CD / DVD with Jacket Stick jacket with double sided tape
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