10 innovative online marketing examples Created by: www.onetrouser.com

Take 10 minutes to open the examples. You’ll learn A LOT how to stand out online. Created by: www.onetrouser.com

ORANGE: Spot the Bull What : site connected to… a bull! Results : buzz on blogs, press, TV See it: http://spotthebull.pokelondon.com/

ORANGE: Spot the Bull

What : site connected to… a bull!

Results : buzz on blogs, press, TV

2. ABSOLUT: Absolut Machines What : two wonderful robots (orchestral machine &robotic choir) you can interact via site Results : great buzz, 380,000+ views on Youtube See it: http://kungsgrillen.se/machines

3. SONY BRAVIA: Color Tokyo! What : site to change the lighting of Sony building Results : traffic sky-rocketed, nearly causing site to be shut down. Buzz on blogs/TV/press. See it: http://tinyurl.com/66xvao

4. FRANKFURT TAXI: Piss Screen What : video game controlled by piss, ending in "Too pissed to drive? Take a Taxi instead!” Results : was on Pro7 TV/newspapers/blogs See it: http://piss-screen.de

5. ORANGE: Balloonacy What : balloon race round... the Internet Results : 42,000 players + 2,000 host sites See it: http://awards.playballoonacy.com/

6. AXE: Wake-up Service What : online/mobile wake-up call Results : exceeded expectations See it: http://tinyurl.com/axewakes

6. SIXT.DE: Ascii text ads What : Google ads Results : 47% more clicks than usual See it: http:// tinyurl.com/asciitxt

6. SKITTLES: Siteless Site What : site content aggregated from social profiles (Facebook, Twitter, etc) Results : great PR. More tweets than on Google or stock market. See it: www.skittles.com

9. NEW ZEALAND BOOK COUNCIL What : classic literature in PPTs to read at your office Results : great buzz, no complaints from employers  See it: www.readatwork.com

10. BURGER KING: Whopper Sacrifice What : Facebook app Results : 230 000+ friends sacrificed in 6 days See it: http://tinyurl.com/sacrif

For more: www.onetrouser.com Created for: Gaumina’s seminar at Digital Media Conference (Dublin)