Content Production Planning Manifesto


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Published in: Business, Technology

Content Production Planning Manifesto

  1. 1.
  2. 2. Prioritise the content needed at launch, and publish more in follow-up phases 1
  3. 3. Underestimate the time it takes to produce content (it always takes longer than you expect!) 2
  4. 4. Identify key people early and assign subject experts to content ASAP 3
  5. 5. Migrate all of the current site’s content (this is the time for a Spring clean!) 4
  6. 6. Archive as much current site content as possible before we begin 5
  7. 7. Dismiss hiring professional web copywriters because of cost 6
  8. 8. Minimise review points and be clear on the exact remit of each reviewer 7
  9. 9. Start writing until I have a digital style guide 8
  10. 10. Stagger content production to reduce bottlenecks (like a factory assembly line!) 9
  11. 11. Allow reviewers to make direct edits to the content 10
  12. 12. Manage content planning and production for your client projects painlessly. MacBook Pro GatherContent, the content-first solution that helps agencies and their clients plan, organise and collaborate on website content. See how we can help you gather content from your clients with less effort
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