0
www.gathercontent.com
Prioritise the content
needed at launch, and
publish more in
follow-up phases
www.gathercontent.com
1
www.gathercontent.com
Underestimate the
time it takes to
produce content
(it always takes longer than you expect!)
www.gat...
Identify key people
early and assign
subject experts to
content ASAP
www.gathercontent.com
3
www.gathercontent.com
Migrate all of the
current site’s content
(this is the time for a Spring clean!)
www.gathercontent.c...
Archive as much
current site content
as possible before we
begin
www.gathercontent.com
5
www.gathercontent.com
Dismiss hiring
professional web
copywriters because
of cost
www.gathercontent.com
6
Minimise review
points and be clear on
the exact remit of
each reviewer
www.gathercontent.com
7
www.gathercontent.com
Start writing until I
have a digital style
guide
www.gathercontent.com
8
Stagger content
production to reduce
bottlenecks
(like a factory assembly line!)
www.gathercontent.com
9
www.gathercontent.com
Allow reviewers to
make direct edits to
the content
www.gathercontent.com
10
Manage content planning and production for
your client projects painlessly.
www.gathercontent.com
MacBook Pro
GatherConten...
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Content Production Planning Manifesto

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Be prepared for your next client project. Properly plan your content production to ensure you stay on schedule.

GatherContent is the content-first solution that helps agencies and their clients plan, organise, and collaborate on web content.

http://www.gathercontent.com

Use code SLIDESHARE to get 40% off of your first month.

Published in: Business, Technology

Transcript of "Content Production Planning Manifesto"

  1. 1. www.gathercontent.com
  2. 2. Prioritise the content needed at launch, and publish more in follow-up phases www.gathercontent.com 1
  3. 3. www.gathercontent.com Underestimate the time it takes to produce content (it always takes longer than you expect!) www.gathercontent.com 2
  4. 4. Identify key people early and assign subject experts to content ASAP www.gathercontent.com 3
  5. 5. www.gathercontent.com Migrate all of the current site’s content (this is the time for a Spring clean!) www.gathercontent.com 4
  6. 6. Archive as much current site content as possible before we begin www.gathercontent.com 5
  7. 7. www.gathercontent.com Dismiss hiring professional web copywriters because of cost www.gathercontent.com 6
  8. 8. Minimise review points and be clear on the exact remit of each reviewer www.gathercontent.com 7
  9. 9. www.gathercontent.com Start writing until I have a digital style guide www.gathercontent.com 8
  10. 10. Stagger content production to reduce bottlenecks (like a factory assembly line!) www.gathercontent.com 9
  11. 11. www.gathercontent.com Allow reviewers to make direct edits to the content www.gathercontent.com 10
  12. 12. Manage content planning and production for your client projects painlessly. www.gathercontent.com MacBook Pro GatherContent, the content-first solution that helps agencies and their clients plan, organise and collaborate on website content. See how we can help you gather content from your clients with less effort
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