Destinations Marketing Organizations will find that a Central Reservations service is the most effective way to manage a destinations fulfillment and conversions processes – taking the demand that they generate and turning it into a trackable, measurable sale in the form of a reservation. A Destination Marketing Organization (DMO) is typically charged with taking tax and/or membership revenues and marketing a destination to create tourism demand. However, they often find that creating a measurable and track-able conversions process quite a bit more difficult because of the separation of tourism stakeholders (suppliers) and the DMO directly. An effective Central Reservations service can bridge the gap between the DMO and the tourism supply and help the DMO to solve the conversions challenge.
A Central Reservations service can provide a DMO with a powerful tool to help:
1) Convert more visitors.
2) Target and Segment customers.
3) Reinforce the brand.
4) Become more effective marketers.
5) Increase tourism related revenues.
6) Decrease overhead and administrative costs.
7) More effectively serve their tourism stakeholders.
8) Better serve potential visitors.
Learn more about the types of Central Reservations services and how Gateway Reservations can help solve your Destination Central Reservations needs.
For more info, contact Kory Samson, Director of Sales and Marketing, by email at firstname.lastname@example.org or by phone at 800.828.4228 ext. 305.