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Don’t Get Fooled Again: BestPractices for Online VerificationJune 13, 2013Call: 888-398-2342Access code: 585-200-4058
About me• Editor of Regret the Error blog and AdjunctFaculty at Poynter. Covering and researchingmedia errors and verifica...
Today’s Agenda• The principles of verification• Learn how to:– Verify social media content– Verify photos and video– Evalu...
Seen this?
How About This?
Principles of Verification•Develop human sources — and talk to them•Consult multiple, credible sources•Be skeptical– Is so...
VERIFYING SOCIAL MEDIAWith thanks to Mandy Jenkins (@mjenkins, ZombieJournalism.com)
Evaluate the Account & Person• On Twitter, check when account was created– Be suspicious of brand-new accounts• Analyze th...
Check Outside Social Media•Google the handle/name with “spam, scam,spammer,” etc. to see if others have complained
Check Outside Social Media•See if you can find other accounts online with theinfo you have•Search the username
Contact, Check Other Sources•DM them, get on the phone, Skype•Get details and additional corroboration frompeople, images,...
Law of Incorrect TweetsThe initial, mistaken information will beretweeted more than any subsequent correction
That Means …Work to get it right,and don’t rush to be wrong
Marathon Bombing Lessons• Confusion reigns, and is played out in real-time on Twitter and elsewhere.• Anyone can (and will...
“I think this is where we can provide clarityversus confusion, and just hold a bit. Because Ithink it’ll be more clear soo...
VERIFYING PHOTOS & VIDEO
Street Shark!
Verifying Photos & Video•Check exif info: regex.info/exif.cgi•Check history of photo: TinEye, Google Images•Reference loca...
Verifying Photos & Video• Check– Clothes, buildings, language, licenseplates, vehicles, etc.– Do they support the image?•E...
Verifying Photos & Video•Review the uploader’s history/location– See if he/she has shared credible content in the past orm...
VERIFYING WEB PAGES
Verifying Web Pages•Use Whois lookup on the domain•Check Internet archive and overall history ofthe site, organization or ...
Verifying Web Pages•Isclear and credible ownership/creditinformation offered?– Does the footer information point to a real...
Verifying Web Pages•Do blog and news searches to see ifit/people/company has been talkedabout/covered already– Find the or...
Verifying Web Pages• Check names– Does the person have a personal history?– Is it a name drawn from history or literature?...
Which One Is Real?
Clues•URL: opinion-nytimes.com, not NYTimes.com•Slightly different page layout•Whois: Registered in March•Shared on Twitte...
Domain name from Whois
Which One Is Real?
TYPES OF FAKES
Real Image, Wrong Event
Composite of Real Images
Actually from Iowa ...
Fictional Presented as Factual
Totally Unbelievable
Fake Accounts or Facebook Pages
Fake Websites
The Debunker Toolkit• Snopes.com• Google Image Search/TinEye.com• Whois search• EXIF reader• Whendidyoujointwitter.com• Ar...
Remember•Photos and other forms of information areeasily manipulated and altered•Fake news spreads the same as real news•B...
Remember•Check the source and the content•Investigate the network, the history of a SMaccount•Use human sources, always se...
Thank You! Questions?
Don't get fooled again: Best Practices for Online Verification gatehouse
Don't get fooled again: Best Practices for Online Verification gatehouse
Don't get fooled again: Best Practices for Online Verification gatehouse
Don't get fooled again: Best Practices for Online Verification gatehouse
Don't get fooled again: Best Practices for Online Verification gatehouse
Don't get fooled again: Best Practices for Online Verification gatehouse
Don't get fooled again: Best Practices for Online Verification gatehouse
Don't get fooled again: Best Practices for Online Verification gatehouse
Don't get fooled again: Best Practices for Online Verification gatehouse
Don't get fooled again: Best Practices for Online Verification gatehouse
Don't get fooled again: Best Practices for Online Verification gatehouse
Don't get fooled again: Best Practices for Online Verification gatehouse
Don't get fooled again: Best Practices for Online Verification gatehouse
Don't get fooled again: Best Practices for Online Verification gatehouse
Don't get fooled again: Best Practices for Online Verification gatehouse
Don't get fooled again: Best Practices for Online Verification gatehouse
Don't get fooled again: Best Practices for Online Verification gatehouse
Don't get fooled again: Best Practices for Online Verification gatehouse
Don't get fooled again: Best Practices for Online Verification gatehouse
Don't get fooled again: Best Practices for Online Verification gatehouse
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Don't get fooled again: Best Practices for Online Verification gatehouse

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Craig Silverman, founder of the Regret the Error blog, shares his take on which media outlets got it wrong and which ones got it right – and why – during coverage of the Boston Marathon bombing suspects, with tips and takeaways for newsrooms on verification of digital information. Silverman (craig@craigsilverman.ca) is an award-winning journalist and the founder of Regret the Error, a blog that reports on media errors and corrections, and trends regarding accuracy and verification.

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Transcript of "Don't get fooled again: Best Practices for Online Verification gatehouse"

  1. 1. Don’t Get Fooled Again: BestPractices for Online VerificationJune 13, 2013Call: 888-398-2342Access code: 585-200-4058
  2. 2. About me• Editor of Regret the Error blog and AdjunctFaculty at Poynter. Covering and researchingmedia errors and verification since 2004.• Director of Content for content curation andcreation platform Spundge.• Previously: Managing editor of PBSMediaShift, editorial director ofOpenFile, columnist for Columbia JournalismReview, The Globe And Mail, TorontoStar, BusinessJournalism.org
  3. 3. Today’s Agenda• The principles of verification• Learn how to:– Verify social media content– Verify photos and video– Evaluate a Web page’s credibility• Review the types of online fakes• Build a debunker toolkit
  4. 4. Seen this?
  5. 5. How About This?
  6. 6. Principles of Verification•Develop human sources — and talk to them•Consult multiple, credible sources•Be skeptical– Is something too good to be true?•Communicate and collaborate•Stay up to date with search and researchmethods•Breaking news breeds chaos. Restraint is key.
  7. 7. VERIFYING SOCIAL MEDIAWith thanks to Mandy Jenkins (@mjenkins, ZombieJournalism.com)
  8. 8. Evaluate the Account & Person• On Twitter, check when account was created– Be suspicious of brand-new accounts• Analyze the network– Friends, followers, conversations, retweets– What do they usually tweet/post about?– Where do they say they are?– How does it compare?• Evaluate tweets before and after• Check their Klout score
  9. 9. Check Outside Social Media•Google the handle/name with “spam, scam,spammer,” etc. to see if others have complained
  10. 10. Check Outside Social Media•See if you can find other accounts online with theinfo you have•Search the username
  11. 11. Contact, Check Other Sources•DM them, get on the phone, Skype•Get details and additional corroboration frompeople, images, etc.•Are others reporting this incident or event?•If so, what sourcing are they using?
  12. 12. Law of Incorrect TweetsThe initial, mistaken information will beretweeted more than any subsequent correction
  13. 13. That Means …Work to get it right,and don’t rush to be wrong
  14. 14. Marathon Bombing Lessons• Confusion reigns, and is played out in real-time on Twitter and elsewhere.• Anyone can (and will) make mistakes.• Find sources on the ground. See who else hasthem. Multiple sources.• There is glory in restraint.
  15. 15. “I think this is where we can provide clarityversus confusion, and just hold a bit. Because Ithink it’ll be more clear soon. No local orgsreporting it independently is odd to me.”— Stephanie Clary, BreakingNews
  16. 16. VERIFYING PHOTOS & VIDEO
  17. 17. Street Shark!
  18. 18. Verifying Photos & Video•Check exif info: regex.info/exif.cgi•Check history of photo: TinEye, Google Images•Reference locations against maps and existingimages from the area
  19. 19. Verifying Photos & Video• Check– Clothes, buildings, language, licenseplates, vehicles, etc.– Do they support the image?•Examine weather reports, shadows to confirmconditions shown fit date and time
  20. 20. Verifying Photos & Video•Review the uploader’s history/location– See if he/she has shared credible content in the past ormay be scraping from others•Are there images before and after you cancompare to?•Get the uploader on the phone or Skype to talkabout the image•Beware of the amazing shot in a breaking newssituation
  21. 21. VERIFYING WEB PAGES
  22. 22. Verifying Web Pages•Use Whois lookup on the domain•Check Internet archive and overall history ofthe site, organization or person•Check sites PageRank
  23. 23. Verifying Web Pages•Isclear and credible ownership/creditinformation offered?– Does the footer information point to a realownership entity?• Does the site/page have life?– Comments, likes, tweets, recent content, links in &out ...
  24. 24. Verifying Web Pages•Do blog and news searches to see ifit/people/company has been talkedabout/covered already– Find the original source•Are people bookmarking it on Diigo orDelicious?•Use the phone, send some emails before youpublish anything
  25. 25. Verifying Web Pages• Check names– Does the person have a personal history?– Is it a name drawn from history or literature?• Do the numbers add up?
  26. 26. Which One Is Real?
  27. 27. Clues•URL: opinion-nytimes.com, not NYTimes.com•Slightly different page layout•Whois: Registered in March•Shared on Twitter by Twitter account@nytkeIler (with an uppercase “i” that appearedto be an “l”) NOT verified
  28. 28. Domain name from Whois
  29. 29. Which One Is Real?
  30. 30. TYPES OF FAKES
  31. 31. Real Image, Wrong Event
  32. 32. Composite of Real Images
  33. 33. Actually from Iowa ...
  34. 34. Fictional Presented as Factual
  35. 35. Totally Unbelievable
  36. 36. Fake Accounts or Facebook Pages
  37. 37. Fake Websites
  38. 38. The Debunker Toolkit• Snopes.com• Google Image Search/TinEye.com• Whois search• EXIF reader• Whendidyoujointwitter.com• Archive.org/web/web.php
  39. 39. Remember•Photos and other forms of information areeasily manipulated and altered•Fake news spreads the same as real news•Big news brings out the fakers — an confusionfor all•Be skeptical about what you see and read andhear
  40. 40. Remember•Check the source and the content•Investigate the network, the history of a SMaccount•Use human sources, always seek contact•Use tools, but not only tools•Don’t rush to be wrong. Value restraint
  41. 41. Thank You! Questions?
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