The Key Asset of Community is Word of Mouth 8/13/2008 The top assets gained from online communities 1 : 35% — Increase WOM 28% — Increase brand awareness 24% — Bring new ideas into the organization faster 24% — Increase customer loyalty 1. Word of Mouth, Insights, Customer Loyalty Biggest Benefits of Online Communities , Combined study by Beeline Labs, Deloitte, and Society for New Communications Research, 2008

The top assets gained from online communities 1 :

35% — Increase WOM

28% — Increase brand awareness

24% — Bring new ideas into the organization faster

24% — Increase customer loyalty