Women Actively Spread WOM 9/3/2008 71% of adult women use the Internet 1 33% of all U.S. women aged 18-75 participate in the blogosphere at least once per week 2 36.2 million women are active on the blogosphere weekly: 2 15.1 million women write blogs 21.1 million women read and comment on blogs 1. Demographics of Internet Users, Pew Internet & American Life Project, 2006; 2. BlogHer | Compass Partners Social Media Benchmark Study, 2008

71% of adult women use the Internet 1

33% of all U.S. women aged 18-75 participate in the blogosphere at least once per week 2

36.2 million women are active on the blogosphere weekly: 2

15.1 million women write blogs

21.1 million women read and comment on blogs