WOM Means Big Business 9/10/2008 68% of survey respondents indicated more than half of their business comes from WOM or referrals 1 Spending on WOM marketing communications grew 49.8% from 2002-2007 2 Spending on WOM programs projected to reach $3.7 billion by 2011 3 1. BNI LiveVote poll , 2008; 2. VSS Communications Industry Forecast , 8/5/2008; 3. PQ Media WOM study , BizReport, 11/16/2007

68% of survey respondents indicated more than half of their business comes from WOM or referrals 1

Spending on WOM marketing communications grew 49.8% from 2002-2007 2

Spending on WOM programs projected to reach $3.7 billion by 2011 3