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                    <span style="font-size:14px;">Word of Mouth Marketing Research: Traditional journalists believe in the power of new media</span><br/>
                    From: <a href="http://www.slideshare.net/GasPedal/">GasPedal</a>, 1 month ago<br /><br />
                    <div style="width:425px;text-align:left" id="__ss_525414"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/GasPedal/word-of-mouth-marketing-research-traditional-journalists-believe-in-the-power-of-new-media?src=embed" title="Word of Mouth Marketing Research: Traditional journalists believe in the power of new media">Word of Mouth Marketing Research: Traditional journalists believe in the power of new media</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=gaspedals-word-of-mouth-marketing-slide-005-1216821131677926-9&stripped_title=word-of-mouth-marketing-research-traditional-journalists-believe-in-the-power-of-new-media" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=gaspedals-word-of-mouth-marketing-slide-005-1216821131677926-9&stripped_title=word-of-mouth-marketing-research-traditional-journalists-believe-in-the-power-of-new-media" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/GasPedal/word-of-mouth-marketing-research-traditional-journalists-believe-in-the-power-of-new-media?src=embed" title="View Word of Mouth Marketing Research: Traditional journalists believe in the power of new media on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?src=embed">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/word">word</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/of">of</a>)</div></div><br /><br />
                    GasPedal's Word of Mouth Marketing Research slide of the week. Originally featured in GasPedal's blog, You Can Be a Word of Mouth Marketing Supergenius! http://blog.gaspedal.com<br /><br />
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Word of Mouth Marketing Research: Traditional journalists believe in the power of new media

From GasPedal, 1 month ago

GasPedal's Word of Mouth Marketing Research slide of the week. Ori more

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Slide 1: Traditional journalists believe in the power of new media • 78% of tech journalists regularly read blogs1 • More than half of reporters say blogging/social media positively impacts the editorial direction of reporting2 • 74% of senior news executives think user-generated and interactive media will improve journalistic quality3 1. Fusion PR, 08/13/07; 2. Marketing Charts, Journalists’ Views on Social Media…, 05/23/08; 3. The Editors Weblog, Newsroom Barometer, 03/27/07 Word of Mouth Marketing Slide of the Week 7/23/2008 From GasPedal’s “You Can Be a Word of Mouth Marketing Supergenius!” http://blog.gaspedal.com

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