Word Of Mouth Marketing Research: The Opinions of Friends, Family and Peers Matter Most

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1 comments

+ Michelle Chen 5 months ago
Very interesting ppt. The research indicated PPT only contains 30% of information; therefore the 70% valuable information comes from the presenter himself/herself. soEZLecturing.com provides you a chance to record your voice with your PowerPoint presentation and upload to the website. It can share with more readers and also promote your presentation more effectively on soEZLecturing.com.

www.soezlecturing.com

The Opinions of Friends, Family, and Peers Matter Most 9/17/2008
- Recommendations from family and friends have the most clout and influence on consumer purchasing 1
- Family and friends are more influential on purchasing decisions than TV, print, or the Web 2
- 46% of IT decision makers find peer recommendations to be the most influential on purchasing decisions 3
1. Study on consumer touch point clout , Zenith Optimedia, 4/10/2008; 2. BIGresearch Simultaneous Media Usage Study , 1/19/2008; 3. CMO Council study , 12/17/2007

+ GasPedal, 2 years ago