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Word of Mouth Marketing Research: People read online reviews before buying

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    Word of Mouth Marketing Research: People read online reviews before buying - Presentation Transcript

    1. People read online reviews before buying
      • 71% of online shoppers read reviews¹
      • 62% of consumers read consumer-written product reviews²
      • 92% of US adults regularly or occasionally seek advice about products or services³
      Sources: 1: Forrester 2: Deloitte & Touche, 2007 3: BIGresearch, 2007

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