Online Video is a Key Vehicle for WOM 10/1/2008 Viewers will watch 34 billion user-generated videos in 2008 1 81.4 million people will create CGM video in 2008 1 42% of consumers forwarded a video to a friend in the first half of 2007, up from 39% in late 2006. 2 1. User-Generated Video 2005-2008, Mania Meets Mainstream , Accustream iMedia report, 1/28/2008; 2. More Lookers than Doers for User-Generated Content , Mediapost, 7/13/2007; 3. Optigence research report on video usage , August 2007

Viewers will watch 34 billion user-generated videos in 2008 1

81.4 million people will create CGM video in 2008 1

42% of consumers forwarded a video to a friend in the first half of 2007, up from 39% in late 2006. 2