Moms love WOM 7/30/2008 63% of mothers consider other mothers to be the best source for advice about products 1 New and expectant moms have 109 WOM conversations per week 2 Women are three times more likely to share personal stories – and recommendations – with friends 3 1. BSM Media , 2007; 2. BabyCenter/Keller-Fay Word of Mouth Marketing Study , 04/21/08; 3. Michele Miller, Church of the Customer , 05/12/08

63% of mothers consider other mothers to be the best source for advice about products 1

New and expectant moms have 109 WOM conversations per week 2

Women are three times more likely to share personal stories – and recommendations – with friends 3