Massive Growth in Social Media for Word of Mouth 10/30/2008 The Growth of Social Technological Adoption , Forrester Media Metrix , comScore Power to the People Social Media Tracker Wave 3 , Universal McCann, March 2008 3 out of 4 American adults use social media, a 34% jump from last year 1 Blogs in the US have 77 million unique, more than either MySpace or Facebook 2 77% of the online world reads blogs, a jump of 11% in less than a year 3

The Growth of Social Technological Adoption , Forrester

Media Metrix , comScore

Power to the People Social Media Tracker Wave 3 , Universal McCann, March 2008

3 out of 4 American adults use social media, a 34% jump from last year 1

Blogs in the US have 77 million unique, more than either MySpace or Facebook 2

77% of the online world reads blogs, a jump of 11% in less than a year 3