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Word Of Mouth Marketing Research: Coworkers are Key WOM Influencers

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    Word Of Mouth Marketing Research: Coworkers are Key WOM Influencers - Presentation Transcript

    1. Coworkers are Key WOM Influencers 8/6/2008
      • 96% of consumers give advice to coworkers about products and services 1
      • 93% of consumers seek advice from coworkers about products and services 1
      • 92% of WOM conversations happen offline 2
      1. At-Work Consumer Media & Shopping Behavior survey , BIGResearch, 2008; 2. Online vs. offline buzz study , Keller-Fay and OMD, 2008

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