Consumers trust other consumers more than advertising 90% of large companies believe that consumer recommendations influence purchase decisions¹ 78% say that consumer recommendations are the most credible form of advertising² 68% trust a “person like me”³ Sources: 1: Jupiter Research, August 2006 2: Nielsen, “Word-of-Mouth the Most Powerful Selling Tool” , 2007 3: Edelman, Trust Barometer, 2006

90% of large companies believe that consumer recommendations influence purchase decisions¹

78% say that consumer recommendations are the most credible form of advertising²

68% trust a “person like me”³