Companies to Start Spending More on WOM 10/27/2008 Advertising and Marketing Investment Forecast 2008-2010 , Jack Myers Media Business Report The Business Impact of Social Computing on Marketing and ‘Generation Virtual’ , Gartner Epsilon CMO Survey , Epsilon Advertising budgets for online video, social networks, and widgets will increase by 70% in 2009 1 60% of Fortune 500 companies will get involved in online communities by 2010 2 63% of CMOs see spending more on interactive/digital marketing in tough economy 3

Advertising and Marketing Investment Forecast 2008-2010 , Jack Myers Media Business Report

The Business Impact of Social Computing on Marketing and ‘Generation Virtual’ , Gartner

Epsilon CMO Survey , Epsilon

Advertising budgets for online video, social networks, and widgets will increase by 70% in 2009 1

60% of Fortune 500 companies will get involved in online communities by 2010 2

63% of CMOs see spending more on interactive/digital marketing in tough economy 3