BtoB WOM Occurs Offline, But Spending Occurs Online 10/8/2008 1. Driving Word-of-Mouth Advocacy Among Business Executives , Jack Morton Worldwide, 5/17/2007; 2. Digital Marketplace and Model and Forecast, IDG , 6/25/2008 53% of BtoB respondents said colleagues/friends’ WOM was the top influence on work-related purchases 1 75% of BtoB respondents said their preferred WOM conversation took place face-to-face 1 BtoB online spending is projected to total $12.4 trillion worldwide by 2012 2

53% of BtoB respondents said colleagues/friends’ WOM was the top influence on work-related purchases 1

75% of BtoB respondents said their preferred WOM conversation took place face-to-face 1

BtoB online spending is projected to total $12.4 trillion worldwide by 2012 2