BtoB blogging successful, Forrester reports 7/9/2008 47% of businesses say blogging is significant to their marketing strategy 71% of corporations are currently experimenting or successfully blogging Successes: 24%--better brand awareness, 41%--more traffic/leads,12%--more goodwill/partnerships 1. Forrester Research, Inc., How to Derive Value From B2B Blogging , 06/10/08

47% of businesses say blogging is significant to their marketing strategy

71% of corporations are currently experimenting or successfully blogging

Successes: 24%--better brand awareness, 41%--more traffic/leads,12%--more goodwill/partnerships