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GasPedal's Word Of Mouth Marketing Research: Consumers show just how viral videos can be

From GasPedal, 3 months ago Add as contact

GasPedal's Word of Mouth Marketing Research slide of the week. Originally featured in GasPedal's blog, You Can Be a Word of Mouth Marketing Supergenius! http://blog.gaspedal.com

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  1. Slide 1: Consumers show just how viral videos can be • 57% of all Americans watch videos online and share what they watch with others1 • 36% of consumers say video reviews make for better word of mouth marketing2 • 55% of videos viewed by teens were recommended by a friend3 1. Pew Internet & American Life Project, 07/25/07; 2. Socratic Technologies, 06/06/07; 3. Circuits of Cool/Digital Playground, 07/24/07 Word of Mouth Marketing Slide of the Week 07/16/08 From GasPedal’s “You Can Be a Word of Mouth Marketing Supergenius!” http://blog.gaspedal.com