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GasPedal's Word Of Mouth Marketing Research: Consumers show just how viral videos can be

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    GasPedal's Word Of Mouth Marketing Research: Consumers show just how viral videos can be - Presentation Transcript

    1. Consumers show just how viral videos can be 07/16/08
      • 57% of all Americans watch videos online and share what they watch with others 1
      • 36% of consumers say video reviews make for better word of mouth marketing 2
      • 55% of videos viewed by teens were recommended by a friend 3
      1. Pew Internet & American Life Project , 07/25/07; 2. Socratic Technologies , 06/06/07; 3. Circuits of Cool/Digital Playground , 07/24/07

    + GasPedalGasPedal, 2 years ago

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