October 28, 2008
www.gaspedal.com/blogwell
www.blogcouncil.org
© 2008 GasPedal LLC. You may share this presentation if it is not altered in any way.

O b 2 2008
October 27,
Connect & Share
With 200 million of your
closest friends
Suraya Bliss & John Andrews, Blogwell 2008
Andrews
1

Today Wal-Mart continues to change and grow…
2.2 Million
associates
7,000
7 000 +
stores
worldwide
4 000 +
4,000
in the US
#1 Company We’re part
on the Fortune 500 of the
community
Jackson Hole, WY
2

We didn’t have to change who we were…our purpose aligned with
Sam’s Walton’s vision…
If we work together
we’ll lower the cost of living
for everyone we’ll give the world
everyone…we ll
an opportunity to see what it’s like to
save and have a better life
Sam Walton
3 3

Connecting with our Internal and External communities
Best Practice
Q&A Sharing
Blogs
Polls
Connect & Discussion
Share Board
Ideation
Feedback
Buttons
Ratings &
Reviews
Chats
4

Guiding Principles
1. Increase Loyalty
2. Gain Understanding
3. Reduce Costs
4. Reinforce Brand Pillars
5

Creating a deeper connections
Objective
• Build deeper relationships
transactional collaborative engaged
less loyal more loyal
relationship continuum
6

Connections
• Nine out of 10 Americans shop Walmart
p
• 22% of Americans know someone who
works at Walmart or Sam’s Club
k tW l t S ’ Cl b
7

Ideation
8

myWalMart.com
9

Connect & Share
10

Check Out Blog
11

Build relationships with our Target Consumer by activating Money Saving
Mom Community
Money Saving
Community
You Tube Demos
Users MM % Users
Age All 72.0 –
<18 13.3 18%
18-34 13.2 18%
35-44 14.1 19%
45-54 15.5 22%
55+ 15.8 22%
Money Saving Mom Guru’s
Gender Male 37.0 51%
Female 34.9 49%
Source: Nielsen//NetRatings (April 2008).
12

UGC creativity example
Community activation
• Money Saving Mom Blogger Jessica Smith (Jessicaknows.com) created a contest for a free video camera
provided by flip. Her subscribers sent her fall fashion ideas that she challenged she could create at Walmart
for $75 Her community voted on the top submissions and she produced a video of her shopping visit
$75.
13

Key Program Launches
Coordinated efforts at growing customer engagement through emerging media
You Tube – Money
Saving Video Tips Elevenmoms Community Mobile
Base
95.5%
14

Discussion
15