How Big Companies Use Social Media
San Francisco | June 23, 2009
Kira Wampler
Intuit
“Customers First: TurboTax in Social Media”

The New Normal – Winning with Social Media
BlogWell – How Big Brands Use Social Media
Kira Wampler, Social Media Marketing Leader, Small Business Group,
kira_wampler@intuit.com / twitter.com/kirasw

Welcome to the “new normal”
What’s Normal? People talking.
What’s New? The talk
spreads far,
fast. And, it’s
permanent.
2 Intuit Proprietary & Confidential

Social is in our DNA
3 Intuit Proprietary & Confidential

Intuit in Social Media
Town Halls
Digital “Care”
Reviews
Social Media
Platforms/Networks Output
someone else builds: Customers!
Facebook, Twitter,
MySpace Positive Talk Online!
Small Business United Better Products!
Communities Technology
Platforms you
build
Intuit Community
QB Inner Circle Live Community
4 Intuit Proprietary & Confidential

Live Community in QuickBooks
In-product, contextual help powered by tens of
thousands of small business owners and experts
5 Intuit Proprietary & Confidential

Digital customer care & feeding
Care
Feeding
Helping customers be successful, where they are,
with our products and in their business
6 Intuit Proprietary & Confidential

Small Business United – Enduring Campaign
Social Media Bloggers
Focus on small biz success delivered 1.2MM visits, 2K
real stories, 30K ratings & better than avg conversion
7 Intuit Proprietary & Confidential

Q&A + Thank You!
8 Intuit Proprietary & Confidential

How Big Companies Use Social Media
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