BlogWell Social Media Case Study: UPS, presented by Debbie Curtis-Magley
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BlogWell Social Media Case Study: UPS, presented by Debbie Curtis-Magley - Presentation Transcript
- October 28, 2008 www.gaspedal.com/blogwell www.blogcouncil.org © 2008 GasPedal LLC. You may share this presentation if it is not altered in any way.
- Lessons learned from Social Media Monitoring October 28, 2008
- Determine what you want to learn 2
- General Brand Conversations • degree of chatter that mentions your brand Reputation Topics p p • monitor issues that represent opportunities or threats Business Industry Sectors • brand’s role within market sectors 3
- Recognize the limitations g of monitoring 4
- Understand the trends in conversations 5
- Resources to learn more 6
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