How Big Brands Use Social Media
Minneapolis at General Mills | August 13, 2009
Matt Lehman
Progressive
“Social Media at Progressive”

How Big Companies Use Social Media
Minneapolis at General Mills | August 13, 2009
Matt Lehman
Progressive
“Social Media at Progressive”

Social Media @ Progressive
BlogWell Minneapolis, A
Bl W ll Mi li August 2009
t
1

“We sell the most
boring
b i product i th W ld”
d t in the World”
- John Swigart
Chief Marketing Officer, Esurance1
g
1: Forrester Research: “Crafting an Insurance Social Media Strategy”`
2

So how does Social Media help you change that?
1.Make it relevant
2.Find o r
2 Find your “in”
a. Get some early wins
3.Mine your assets
a. Have some fun
4.Measure, Measure,
4 Measure Measure Measure
3

How can I make it relevant?
Well,
Well its likely your prospects and customers are there
there…
4

Then, find your “in”…
• Twitter as a fantastic
one-many, real-time
communications
i ti
mechanism
5

Get some early wins…
6

Mine your assets…
• Find content that can
be shared or is
trending
7

Have some fun…
8

Remember pop-up videos?
9

Measure: Actualize NPS
10

Measure: Early results are encouraging…
11

Questions?
Matthew Lehman
Web Experience Director, Progressive Insurance
mlehman1@progressive.com
l h 1@ i
Twitter.com/mattcleveland
Twitter.com/Progressive
Twitter com/Progressive
Facebook.com/Progressive
Youtube.com/Progressive
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How Big Companies Use Social Media
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How Big Brands Use Social Media
Learn more about upcoming and past BlogWells:
http://gaspedal.com/blogwell
or
live@gaspedal.com