How Big Brands Use Social Media
Minneapolis at General Mills | August 13, 2009
Scott Monty
Ford
“Zero to 60: Ford’s Social Media Story”

Zero to 60: Ford’s Social
Media Story
Scott Monty (@ScottMonty)
Global Digital Communications
Ford Motor Company (@Ford)

Common elements of
successful companies
Great
products
Great l d
leaders

“Be like a headland of rock on which the waves break incessantly;
but it stands fast and around it the seething of the waters sink to
resist.” -Marcus Aurelius

Leadership
p

Ninety percent of social
media is just showing up.
It’s the other half that’s hard.

Accessibility

Transparency

Authenticity

Strategy: to humanize the company
by connecting consumers with Ford
employees and with each other when
possible, providing value in the
process.

Making it happen
g pp

Out on the social web
http://facebook.com/ford
http://delicious.com/fomoco
// /
http://flickr.com/FordMotorCompany
http://scribd.com/FordMotorCompany
http://twitter.com/ford *
http://upcoming.org/user/692359
http://autos.yahoo.com/newcars/reviews/ford.
html
http://youtube.com/ford
p y
http://youtube.com/fordvideo1

Now tweeting at:
@Ford
@F d @FordNews
@F dN
@FordFiesta @FordTrucks
@FordMustang
g @FordRacing
g
@FordDriveGreen @FordLatino
@FordCustService @FordTaurus

Alan Mulally on Twitter

PlaidNation.com

WeddingRoadTrip.com

Effective?

What’s next?
• Cross-training staff
• Rolling it into other functions
• G i for the 1%
Going f h
• Connecting with enthusiasts
• Update FordProposals.com
• Listening to our community for suggestions

Twitter: @ScottMonty
Blog: http://www.scottmonty.com
Facebook: http://www.facebook.com/scottmonty
This presentation is available at:
http://slideshare.net/scottmonty

How Big Brands Use Social Media
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