BlogWell Minneapolis Social Media Case Study: Disclosure, presented by Andy Sernovitz

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How Big Brands Use Social Media Minneapolis at General Mills | August 13, 2009 Andy Sernovitz GasPedal “Social Media Ethics Brieﬁng: Staying Out of Trouble”
Ethics Best P B t Practices ti
IT’S ALL ABOUT TRUST
The difference b t Th diff between honesty and sleazery:
Who are you? Were you paid? Is it your real y opinion? p
10 Magic Words: I work f ______, k for and thi is my d this i personal opinion. opinion
Disclosure Best Practices Toolkit Checklists • Disclosure of Identity for every • Personal/Unofficial situation Blogging and Outreach • Blogger Relations Customize • Compensation and for your team Incentives • Agency and Contractor Disclosure • Creative Flexibility
Biggest Risk: Bi t Ri k Fail to Train
If you have to ask, f the th answer is no i It’s easier to be honest Pass it on
How Big Brands Use Social Media Learn more about upcoming and past BlogWells: http://gaspedal.com/blogwell or live@gaspedal.com