How Big Brands Use Social Media
Minneapolis at General Mills | August 13, 2009
Sean Cheyney
AccuQuote
“Social Media for the Analytic Marketer”

Social Media for the
Analytic Marketer
1

The ROI Question
If you’re so focused on measurement and
analytics, how do you justify being active using
social media?
Utilize
Utili existing measurement t l and new simple ones t
i ti t tools d i l to
get a full picture of response and interaction
– Analytic tools
• Web Analytics – Omniture
• Feedburner
– Monitoring tools
• Google News Alerts
• TweetDeck
2

AccuQuote Overview
Objectives and how social media fits into the BIG picture
picture…
• Lead generation
• Life insurance education
f d
• Recruiting
• PR
• Strategic partner promotion
3

Recruiting
4

Questions?
Sean Cheyney
VP, Marketing and Business Development
scheyney@accuquote.com
847-850-2000 x262
847-850-
Twitter: @scheyney
@ y y
Twitter.com/AccuQuote
Blog.accuquote.com
Blog accuquote com
5

How Big Brands Use Social Media
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