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Guerilla Usability Testing

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My Presentation on Guerilla Usability Testing

My Presentation on Guerilla Usability Testing

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Transcript

  • 1. G U E R I L L A U S A B I L I T Y T E S T I N G
  • 2. W H AT I S “ G U E R I L L A ” U S A B I L I T Y T E S T I N G ? “ T H E A RT O F P O U N C I N G O N L O N E P E O P L E I N C A F E S A N D P U B L I C S PA C E S , [ T H E N ] Q U I C K LY F I L M I N G T H E M W H I L S T T H E Y U S E A W E B S I T E F O R A C O U P L E O F M I N U T E S . ” ! - M A RT I N B E L A M
  • 3. B U T W H Y S H O U L D I ? • Quick and easy • Cheap • Identify pain points in your product • Growth- Conversion Funnel (ex. Are people not converting because they cant find the CTA button?) • Sales- Make sure the product you are selling is easy to use
  • 4. W H E N S H O U L D I U S E I T ? • Product has broad target audience • To quickly identify usability issues • WHENEVER POSSIBLE! • (Not useful for software that requires specific knowledge (ex. CRM software)
  • 5. S T E P 1 : P L A N T H E T E S T • Location • What product to test
  • 6. S T E P 2 : C R E AT E TA S K S A N D D I S C U S S I O N G U I D E • Think about WHAT you want to test • Do not use leading words • Ask user to imagine she is in a certain scenario • Boilerplate for Discussion Guide
  • 7. S T E P 3 : R E C R U I T I N G PA R T I C I PA N T S • Test 4-6 people • Appropriate locations for product • Buy them coffee!
  • 8. S T E P 4 : S E T T I N G U P T H E E N V I R O N M E N T • Have product/prototype ready to go • Screen recording software (Quicktime, Silverback, etc) • Have NDA’s
  • 9. S T E P 5 : M O D E R AT I N G S E S S I O N S • Assure they can’t do anything wrong • Let them FAIL! • Never start with a description/demo • Ask follow up questions • Ask open ended questions
  • 10. S T E P 6 : A N A LY Z E T H E D ATA • Organize your data • Observe trends • Create/propose solutions!
  • 11. USABLE PRODUCTS = HAPPY GORILLAS