Your SlideShare is downloading. ×
0
G U E R I L L A U S A B I L I T Y
T E S T I N G
W H AT I S
“ G U E R I L L A ”
U S A B I L I T Y T E S T I N G ?
“ T H E A RT O F P O U N C I N G
O N L O N E P E O P L E ...
B U T W H Y
S H O U L D I ?
• Quick and easy
• Cheap
• Identify pain points in your
product
• Growth- Conversion Funnel (e...
W H E N S H O U L D
I U S E I T ?
• Product has broad target
audience
• To quickly identify usability
issues
• WHENEVER PO...
S T E P 1 : P L A N T H E T E S T
• Location
• What product to test
S T E P 2 : C R E AT E TA S K S A N D
D I S C U S S I O N G U I D E
• Think about WHAT you want to test
• Do not use leadi...
S T E P 3 : R E C R U I T I N G PA R T I C I PA N T S
• Test 4-6 people
• Appropriate locations for product
• Buy them cof...
S T E P 4 : S E T T I N G U P T H E
E N V I R O N M E N T
• Have product/prototype ready to go
• Screen recording software...
S T E P 5 : M O D E R AT I N G S E S S I O N S
• Assure they can’t do anything wrong
• Let them FAIL!
• Never start with a...
S T E P 6 : A N A LY Z E T H E D ATA
• Organize your data
• Observe trends
• Create/propose solutions!
USABLE PRODUCTS = HAPPY GORILLAS
Upcoming SlideShare
Loading in...5
×

Guerilla Usability Testing

364

Published on

My Presentation on Guerilla Usability Testing

Published in: Design, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
364
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Guerilla Usability Testing"

  1. 1. G U E R I L L A U S A B I L I T Y T E S T I N G
  2. 2. W H AT I S “ G U E R I L L A ” U S A B I L I T Y T E S T I N G ? “ T H E A RT O F P O U N C I N G O N L O N E P E O P L E I N C A F E S A N D P U B L I C S PA C E S , [ T H E N ] Q U I C K LY F I L M I N G T H E M W H I L S T T H E Y U S E A W E B S I T E F O R A C O U P L E O F M I N U T E S . ” ! - M A RT I N B E L A M
  3. 3. B U T W H Y S H O U L D I ? • Quick and easy • Cheap • Identify pain points in your product • Growth- Conversion Funnel (ex. Are people not converting because they cant find the CTA button?) • Sales- Make sure the product you are selling is easy to use
  4. 4. W H E N S H O U L D I U S E I T ? • Product has broad target audience • To quickly identify usability issues • WHENEVER POSSIBLE! • (Not useful for software that requires specific knowledge (ex. CRM software)
  5. 5. S T E P 1 : P L A N T H E T E S T • Location • What product to test
  6. 6. S T E P 2 : C R E AT E TA S K S A N D D I S C U S S I O N G U I D E • Think about WHAT you want to test • Do not use leading words • Ask user to imagine she is in a certain scenario • Boilerplate for Discussion Guide
  7. 7. S T E P 3 : R E C R U I T I N G PA R T I C I PA N T S • Test 4-6 people • Appropriate locations for product • Buy them coffee!
  8. 8. S T E P 4 : S E T T I N G U P T H E E N V I R O N M E N T • Have product/prototype ready to go • Screen recording software (Quicktime, Silverback, etc) • Have NDA’s
  9. 9. S T E P 5 : M O D E R AT I N G S E S S I O N S • Assure they can’t do anything wrong • Let them FAIL! • Never start with a description/demo • Ask follow up questions • Ask open ended questions
  10. 10. S T E P 6 : A N A LY Z E T H E D ATA • Organize your data • Observe trends • Create/propose solutions!
  11. 11. USABLE PRODUCTS = HAPPY GORILLAS
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×